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HIRE ME TO SPEAK

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David Meerman Scott Blog

David Meerman Scott is a marketing strategist, bestselling author of ten books including three international bestsellers, and a professional speaker on topics including marketing, sales, and social media.

Case Studies  |  Twitter  |  US Presidential Campaign Marketing & PR

President Trump Should Not Have Live Tweeted During FBI Director Comey’s Testimony

“This story is FAKE NEWS and everyone knows it!” That’s what President Trump said live, via his personal @realDonaldTrump Twitter feed, as FBI Director James Comey testified before the House Intelligence Committee yesterday.

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Marketing  |  US Presidential Campaign Marketing & PR

Video of my INBOUND 2016 talk: How Inbound Marketing and Sales Decided the 2016 US Election

Regular readers of my blog know that I have been writing and speaking about the marketing aspects of the US Presidential election for 18 months now. My analysis culminated less than 12 hours after Trump was declared the winner when I delivered a talk on November 9 at the HubSpot INBOUND conference titled Trump, Bush, Clinton, & Sanders: How Inbound Marketing and Inbound Sales Decided the 2016 U.S. Presidential Election. Video of that talk is now available.

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Marketing  |  New Rules of Marketing and PR  |  Newsjacking  |  US Presidential Campaign Marketing & PR

The Best Marketer Has Been Elected President

Donald Trump is a marketing genius.

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Case Studies  |  Marketing  |  Newsjacking  |  US Presidential Campaign Marketing & PR

The Real-Time, Scandal-Driven, Infotainment-Fueled Election is Finally Here!

Election day is upon us. Finally. It’s been, like, forever. Most Americans - indeed most of the world - has had more than enough of the back and forth of this contentious campaign season. While many are fed up, I’ve enjoyed it immensely. I’m fired up.

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Case Studies  |  Marketing  |  Newsjacking  |  Public Relations  |  Public Speaking  |  Real-Time Marketing & PR  |  Research and Analysis  |  US Presidential Campaign Marketing & PR

Donald Trump Says the Media Is Corrupt and Has Rigged the Election

On Saturday, I attended a Donald Trump rally in Portsmouth, NH as part of my ongoing study and analysis of the marketing aspects of the U.S. Presidential election. It was my second Trump rally (the first was prior to the New Hampshire primary). During this election cycle I also attended rallies with Hillary Clinton, Bernie Sanders, John Kasich, and Marco Rubio. For a marketing geek there’s no better ongoing case study.

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Case Studies  |  Marketing  |  Newsjacking  |  US Presidential Campaign Marketing & PR

Dueling Text Messages from the Clinton and Trump Campaigns

What a weekend! I couldn’t stop watching the real reality show that is the US Presidential Election. Over the several past days I have been multitasking with social media, reading the pundits and news reports online (thank you Google News), and watching the cable news political talk shows. And to cap off the excitement there was a town hall style debate last night. I didn’t get much sleep.

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