I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Thursday June 27 brings the first US Presidential debate of the 2024 election season. I love watching it play out before, during, and after the 90 minutes the candidate spar live on stage. The media will be hyping, the campaigns will be spinning, and memesters will be doing ...
“As a Kid I sometimes feel like my voice doesn’t matter. I want to show the world it does matter!,” says Hannah Kesselring, a ten-year-old Hew Hampshire political fan I met at a recent Nikki Haley for President town hall event.
Yesterday evening, Donald Trump got ahead of the news cycle by releasing his own mug shot in real time. He shared it to his email subscriber list and reactivated his X (the social network formerly known as Twitter) account after two years to share there as well.
The 2024 US Presidential election will be significantly influenced by artificial intelligence. We are likely to see both legitimate and deliberately faked content plus manipulation on social networks, especially Facebook.
Yesterday afternoon, the political world was waiting with anticipation to learn who presumptive Democratic candidate Joe Biden would select as his running mate. At the time, political watchers knew that the news was coming soon possibly even in the next few hours. Biden did ...
Presidential candidates have their talking points memorized at this point. Whether its on TV, in advertisement copy, or through fundraising emails, the candidates have clear (and scripted) messages to deliver to the public. But have you ever wondered what the candidates are ...
Over the past year, I’ve had an opportunity to visit over 20 presidential candidate town hall events in New Hampshire and I’ve asked each candidate a simple question: “Outside of your work and family, what are you a passionate fan of?” I was so excited when Kamala Harris tol...
Cory Booker is a U.S. senator from New Jersey and Democratic candidate for president. He is one of more than 20 presidential candidates I've had an opportunity to visit with in New Hampshire. I’ve asked candidates a simple question: “Outside of your work and family, what are...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
