I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Cory Booker is a U.S. senator from New Jersey and Democratic candidate for president. He is one of more than 20 presidential candidates I've had an opportunity to visit with in New Hampshire. I’ve asked candidates a simple question: “Outside of your work and family, what are...
On August 15, I attended a Donald Trump MAGA rally in Manchester, New Hampshire. I witnessed massive Trump fandom in action and I wrote about the marketing aspects of the event. Several weeks later, in the exact same venue, I attended the New Hampshire State Democratic Conve...
Tulsi Gabbard, a member of the U.S. Congress from Hawaii and candidate for President, is also an avid surfer. It says so right on her @TulsiGabbard Twitter profile: “Soldier. Veteran. Surfer. Congress. Candidate for President.” So when I had an opportunity to ask her a quest...
Last night I was one of 11,500 people packed into an arena in Manchester, New Hampshire witnessing the Donald Trump show. And what a show it was! Long-time readers know I don’t comment on politics, instead I analyze marketing strategy because the U.S. Presidential election i...
Today and tomorrow are the second round of Democratic Presidential debates in the 2020 cycle. Over the past few months, I've traveled to candidate town halls to ask each candidate a simple question: “Outside of your work and your family, what are you a fan of, what are you p...
Most email newsletters are terribly boring, especially those from B2B technology companies. And political candidates. And nonprofits. Well, most organizations send boring email newsletters. One way to stand out from the swamp of sameness is to use humor.
We travel to 2020 Presidential town hall events in New Hampshire to ask a simple question of each candidate: “Outside of your work and your family, what are you a fan of, what are you passionate about?” Today we share what Jay Inslee, the Governor of Washington state, told u...
We travel to 2020 Presidential town hall events to ask a simple question of each candidate: “Outside of your work and your family, what are you a fan of, what are you passionate about?” Today we share what Elizabeth Warren told us.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
