I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Most email newsletters are terribly boring, especially those from B2B technology companies. And political candidates. And nonprofits. Well, most organizations send boring email newsletters. One way to stand out from the swamp of sameness is to use humor.
We travel to 2020 Presidential town hall events in New Hampshire to ask a simple question of each candidate: “Outside of your work and your family, what are you a fan of, what are you passionate about?” Today we share what Jay Inslee, the Governor of Washington state, told u...
We travel to 2020 Presidential town hall events to ask a simple question of each candidate: “Outside of your work and your family, what are you a fan of, what are you passionate about?” Today we share what Elizabeth Warren told us.
In the research for our new book Fanocracy: How to Turn Fans into Customers and Customers into Fans, my co-author Reiko and I interviewed hundreds of people about their passions and their fandoms. I am super excited to share a project we’ve been working on for months - a Q&a...
I’m having a blast continuing my research into the marketing aspects of the US Presidential election cycle. I live only 20 miles from the New Hampshire border and drive to events in this first in the nation primary state. In this post we’ll take a look at how the candidates ...
Long-time readers of my blog may recall that each US Presidential election cycle, I love to analyze the marketing strategies and tactics used by the various candidates. I look at the Primaries and the General Election and I have done so since the 2004 cycle. I’m fortunate to...
Last night I had an opportunity to speak with Bob Woodward about President Trump’s use of Twitter. Both Woodward and I work with the amazing Tony D’Amelio to manage our speaking engagements, so with Woodward in Boston for book tour event at The Wilbur Theater, I seized the o...
“This story is FAKE NEWS and everyone knows it!” That’s what President Trump said live, via his personal @realDonaldTrump Twitter feed, as FBI Director James Comey testified before the House Intelligence Committee yesterday.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
