--- title: Ivanka Trump Newsjacks Her Own RNC Speech with Sales Pitch for her Dress description: Never cheapen your speech with a blatant sales pitch. image: https://www.davidmeermanscott.com/hubfs/IvankaTrump_newsjacking.jpg --- [Skip to main content](https://www.davidmeermanscott.com/blog/ivanka-trump-newsjacks-her-own-rnc-speech-with-sales-pitch-for-her-dress#maincontent) [ «  View All Posts ](https://www.davidmeermanscott.com/blog) # Ivanka Trump Newsjacks Her Own RNC Speech with Sales Pitch for her Dress July 29th, 2016 1 min read By [David Meerman Scott](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) ![IvankaTrump_newsjacking.jpg](https://www.davidmeermanscott.com/hs-fs/hubfs/IvankaTrump_newsjacking.jpg?width=607&height=617&name=IvankaTrump_newsjacking.jpg) ![IvankaTrump_newsjacking.jpg](https://www.davidmeermanscott.com/hs-fs/hubfs/IvankaTrump_newsjacking.jpg?width=380&name=IvankaTrump_newsjacking.jpg "IvankaTrump_newsjacking.jpg")Just a few hours after introducing her father, Donald J. Trump, before his address to the delegates at the Republican National Convention last week, [Ivanka Trump tweeted a photo](https://twitter.com/IvankaTrump/status/756492146484580352) of herself on stage with a link to a [Macy's store listing of the Ivanka Trump brand Sleeveless Studded Sheath Dress](http://www1.macys.com/shop/product/ivanka-trump-sleeveless-studded-sheath-dress?ID=2846058&CategoryID=5449) like the one she was wearing.  This example of newsjacking is a #FAIL because the "Shop Ivanka's look" pointing to her own branded merchandise was seen by many as an  attempt to profit from the Trump presidential run. ## Never cheapen your speech with a blatant sales pitch Whenever you have a speaking slot, unless it is cleared by the conference organizer *and* unless it would be considered valuable by attendees, you should never sell from a stage. Nothing cheapens a good speech than a blatant sales pitch. [Ivanka Trump did deliver an excellent speech at the RNC in my opinion.](https://twitter.com/dmscott/status/756424210562576384) I note that many of the Twitter replies are commenting in a negative way on the sales pitch. That in itself would be reason not to send a tweet like this one. And besides, based on the Macy’s customer reviews, the dress doesn’t seem popular. ### Avoid mixed messages Oh, and one more thing - the Macy’s listing says the dress is “imported” which contradicts her father’s talking points regarding jobs in America. ***Important note:** This is a marketing blog, not a political blog. I am not commenting on any candidate’s views on the issues nor am I publicly supporting any candidate. I write about the US Presidential election because it is a massive marketing case study playing out for several years, not because I support any candidate over another.* *For more of my posts about US Presidential election marketing, [go here](https://www.webinknow.com/topic/us-presidential-campaign-marketing-pr).  * *[![New Call-to-action](https://no-cache.hubspot.com/cta/default/413105/8c37eb58-c3db-4d51-9d93-66bb1907f3b0.png)](https://cta-redirect.hubspot.com/cta/redirect/413105/8c37eb58-c3db-4d51-9d93-66bb1907f3b0)* [ David Meerman Scott ](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) David Meerman Scott is a business growth strategist, advisor to clever entrepreneurs who are building emerging companies, and the international bestselling author of a dozen books published in 30 languages. David’s high-energy keynote presentations, masterclasses, and virtual events educate, energize, and inspire. Connect: [mailto:david@freshspot.com](mailto:david@freshspot.com) Topics: [ Worst Practices ](https://www.davidmeermanscott.com/blog/topic/worst-practices) [ Marketing ](https://www.davidmeermanscott.com/blog/topic/marketing) [ US Presidential Campaign Marketing & PR ](https://www.davidmeermanscott.com/blog/topic/us-presidential-campaign-marketing-pr) [ Newsjacking ](https://www.davidmeermanscott.com/blog/topic/newsjacking) Don't forget to share this post: ## Related Articles [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Pirated%20books.jpg?width=1500&height=1000&name=Pirated%20books.jpg) ### Move Fast and Steal Things: Meta Pirated 53 of My Books and Stories to Train Their AI March 26th, 2025|1 min read ](https://www.davidmeermanscott.com/blog/move-fast-and-steal-things-meta-pirated-53-of-my-books-and-stories-to-train-their-ai) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Toyota%20website.jpg?width=1253&height=822&name=Toyota%20website.jpg) ### Automaker Website Frustrations Push Buyers Elsewhere December 10th, 2024|1 min read ](https://www.davidmeermanscott.com/blog/automaker-website-frustrations-push-buyers-elsewhere) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Do%20not%20play%20Yamaha.jpg?width=1500&height=1125&name=Do%20not%20play%20Yamaha.jpg) ### Please Do Not Play Without Permission November 12th, 2024|1 min read ](https://www.davidmeermanscott.com/blog/please-do-not-play-without-permission) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Teen%20and%20Young%20Adult%20AI.jpg?width=1338&height=886&name=Teen%20and%20Young%20Adult%20AI.jpg) ### Generative AI Not Understood By Young People… Educators Are To Blame July 9th, 2024|1 min read ](https://www.davidmeermanscott.com/blog/generative-ai-not-understood-by-young-people-educators-are-to-blame) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Crush%20Apple%20video.jpg?width=1500&height=845&name=Crush%20Apple%20video.jpg) ### Apple’s Soul Crushing, Creator Destroying Metaphor for what AI is Doing to Society May 8th, 2024|1 min read ](https://www.davidmeermanscott.com/blog/apples-soul-crushing-creator-destroying-metaphor-for-what-ai-is-doing-to-society) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/shutterstock_126631127.jpg?width=1500&height=999&name=shutterstock_126631127.jpg) ### Customer Testimonials Are Not Effective Storytelling March 26th, 2024|1 min read ](https://www.davidmeermanscott.com/blog/customer-testimonials-are-not-effective-storytelling) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/we%20annoy%20our%20clients.jpg?width=1000&height=670&name=we%20annoy%20our%20clients.jpg) ### We Annoy Our Customers March 5th, 2024|1 min read ](https://www.davidmeermanscott.com/blog/we-annoy-our-customers) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/shutterstock_272153462%20copy.jpg?width=1000&height=628&name=shutterstock_272153462%20copy.jpg) ### Legal Caution vs. PR Clarity: University Presidents' Legal Advisors Muddled Congressional Testimonies December 19th, 2023|1 min read ](https://www.davidmeermanscott.com/blog/legal-caution-vs.-pr-clarity-university-presidents-legal-advisors-muddled-congressional-testimonies-on-antisemitism) [![Man holding a tablet computer with tip options](https://www.davidmeermanscott.com/hs-fs/hubfs/shutterstock_2328873613.jpg?width=1500&height=1000&name=shutterstock_2328873613.jpg) ### Just Because You Can Doesn’t Mean You Should October 19th, 2023|1 min read ](https://www.davidmeermanscott.com/blog/just-because-you-can-doesnt-mean-you-should) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/max%20logo%20win.jpg?width=925&height=621&name=max%20logo%20win.jpg) ### Max Mayhem: Warner Bros. Discovery's Rebrand Fail April 21st, 2023|1 min read ](https://www.davidmeermanscott.com/blog/max-mayhem-warner-bros.-discoverys-rebrand-fail) [![T-shirts and ball caps with letter F for fandom](https://www.davidmeermanscott.com/hs-fs/hubfs/fandom.jpg?width=1974&height=1256&name=fandom.jpg) ### Every Customer Touchpoint Is A Way To Build Fans (Or Not) November 16th, 2022|1 min read ](https://www.davidmeermanscott.com/blog/every-customer-touchpoint-is-a-way-to-build-fans-or-not) [![Photo of somebody using the LinkedIn app on a smartphone](https://www.davidmeermanscott.com/hs-fs/hubfs/LinkedIn.jpg?width=1500&height=995&name=LinkedIn.jpg) ### Why Salespeople’s LinkedIn Profiles Don’t Sell October 5th, 2022|1 min read ](https://www.davidmeermanscott.com/blog/why-most-salespeoples-linkedin-profiles-stink) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Summer%20Sale.jpg?width=2456&height=1652&name=Summer%20Sale.jpg) ### A Focus On Product Alone Results In A Race To The Bottom August 16th, 2022|1 min read ](https://www.davidmeermanscott.com/blog/a-focus-on-product-alone-results-in-a-race-to-the-bottom) [![subject line of an email from Citibank](https://www.davidmeermanscott.com/hs-fs/hubfs/shutterstock_1554045272.jpg?width=1500&height=928&name=shutterstock_1554045272.jpg) ### Branding Gone Amok™ August 9th, 2022|1 min read ](https://www.davidmeermanscott.com/blog/branding-gone-amok) [![Ticketmaster lusting for Bruce Spreensteen tickets](https://www.davidmeermanscott.com/hs-fs/hubfs/Springsteen%20tix%20after.jpg?width=2132&height=1638&name=Springsteen%20tix%20after.jpg) ### Bruce Springsteen and Ticketmaster Anger Fans with AI Dynamic Pricing Fiasco July 25th, 2022|1 min read ](https://www.davidmeermanscott.com/blog/bruce-springsteen-and-ticketmaster-anger-fans-with-ai-dynamic-pricing-fiasco) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/nobody%20cares.jpg?width=1135&height=635&name=nobody%20cares.jpg) ### Back to the Basics: Nobody Cares About Your Products (Except You) January 31st, 2022|1 min read ](https://www.davidmeermanscott.com/blog/back-to-the-basics-nobody-cares-about-your-products-except-you) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Gobbledygook%20manifesto.jpg?width=1628&height=1184&name=Gobbledygook%20manifesto.jpg) ### Two Super Simple Actions You Can Do Right Now to Create Fans of Your Business January 18th, 2022|1 min read ](https://www.davidmeermanscott.com/blog/two-super-simple-actions-you-can-do-right-now-to-create-fans-of-your-business) [![](https://www.davidmeermanscott.com/hubfs/email%20spam%20shutterstock_172545959.jpg) ### Non-Targeted Broadcast Public Relations Pitches Are Spam November 18th, 2021|1 min read ](https://www.davidmeermanscott.com/blog/non-targeted-broadcast-public-relations-pitches-are-spam) [![](https://www.davidmeermanscott.com/hubfs/Facebook%20Anger.jpg) ### Your Own Content to Educate Instead of Spreading Hatred Through Facebook November 3rd, 2021|1 min read ](https://www.davidmeermanscott.com/blog/your-own-content-to-educate-instead-of-spreading-hatred-through-facebook) [![](https://www.davidmeermanscott.com/hubfs/Merch%20table.jpg) ### Real and Perceived Scarcity as a Marketing Strategy October 26th, 2021|1 min read ](https://www.davidmeermanscott.com/blog/real-and-perceived-scarcity-as-a-marketing-strategy) [![](https://www.davidmeermanscott.com/hubfs/LinkedIn%20messaging.jpg) ### On LinkedIn, Educate and Inform Instead of Interrupt and Sell September 21st, 2021|1 min read ](https://www.davidmeermanscott.com/blog/on-linkedin-educate-and-inform-instead-of-interrupt-and-sell) [![](https://www.davidmeermanscott.com/hubfs/junk%20mail.jpg) ### Sorry, no, I am not your colleague September 3rd, 2021|1 min read ](https://www.davidmeermanscott.com/blog/sorry-no-i-am-not-your-colleague) [![](https://www.davidmeermanscott.com/hubfs/Made%20by%20We.jpg) ### When Fandom Turns Into a Cult August 25th, 2021|1 min read ](https://www.davidmeermanscott.com/blog/when-fandom-turns-into-a-cult) [![](https://www.davidmeermanscott.com/hubfs/An%20Ugly%20Truth%20cover.jpg) ### An Ugly Truth: Inside Facebook's Battle for Domination July 14th, 2021|1 min read ](https://www.davidmeermanscott.com/blog/an-ugly-truth-inside-facebooks-battle-for-domination) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "David Meerman Scott", "url" : "https://www.davidmeermanscott.com/blog/author/david-meerman-scott" }, "dateModified" : "2026-01-13T19:53:27.818Z", "datePublished" : "2016-07-29T18:05:50.000Z", "headline" : "Ivanka Trump Newsjacks Her Own RNC Speech with Sales Pitch for her Dress", "image" : [ "https://www.davidmeermanscott.com/hubfs/IvankaTrump_newsjacking.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.davidmeermanscott.com/blog/ivanka-trump-newsjacks-her-own-rnc-speech-with-sales-pitch-for-her-dress", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.davidmeermanscott.com/hubfs/_Assets/Logo/david-meerman-scott.png" }, "name" : "David Meerman Scott" } } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.davidmeermanscott.com/#person", "@type" : "Person", "description" : "Marketing and sales visionary, international bestselling author of 12 books, keynote speaker in 47 countries, and advisor to emerging companies.", "email" : "mailto:David@DavidMeermanScott.com", "image" : "https://www.davidmeermanscott.com/hubfs/DMS-Homepage-Featured.jpg", "jobTitle" : [ "Keynote Speaker", "Author", "Business Growth Strategist", "Marketing Advisor" ], "knowsAbout" : [ "Content Marketing", "Fandom Marketing", "Newsjacking", "Real-Time Marketing", "Public Relations", "Sales Strategy", "Business Growth" ], "name" : "David Meerman Scott", "sameAs" : [ "https://en.wikipedia.org/wiki/David_Meerman_Scott", "https://www.linkedin.com/in/davidmeermanscott", "https://x.com/dmscott", "https://www.instagram.com/dmscott/" ], "url" : "https://www.davidmeermanscott.com" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.davidmeermanscott.com/#website", "@type" : "WebSite", "author" : { "@id" : "https://www.davidmeermanscott.com/#person" }, "name" : "David Meerman Scott", "potentialAction" : { "@type" : "SearchAction", "query-input" : "required name=search_term_string", "target" : { "@type" : "EntryPoint", "urlTemplate" : "https://www.davidmeermanscott.com/search?q={search_term_string}" } }, "url" : "https://www.davidmeermanscott.com" } ``` ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "David Meerman Scott", "url" : "https://www.davidmeermanscott.com/blog/author/david-meerman-scott" }, "dateCreated" : "2016-07-29T17:49:15", "datePublished" : "2016-07-29T14:05:50-0400", "description" : "Never cheapen your speech with a blatant sales pitch.", "headline" : "Ivanka Trump Newsjacks Her Own RNC Speech with Sales Pitch for her Dress", "image" : [ "http://cdn2.hubspot.net/hubfs/413105/IvankaTrump_newsjacking.jpg" ], "inLanguage" : "en-us", "keywords" : [ "Worst Practices", "Marketing", "US Presidential Campaign Marketing & PR", "Newsjacking" ], "learningResourceType" : "article", "name" : "Ivanka Trump Newsjacks Her Own RNC Speech with Sales Pitch for her Dress", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://413105.fs1.hubspotusercontent-na1.net/hubfs/413105/_Assets/Logo/david-meerman-scott.png" }, "name" : "Freshspot Marketing LLC" }, "timeRequired" : "1 minutes", "url" : "https://www.davidmeermanscott.com/blog/ivanka-trump-newsjacks-her-own-rnc-speech-with-sales-pitch-for-her-dress" } ```