Tony Robbins & I Discuss 2016 US Presidential Candidates’ Marketing Strategies

I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.

Marketing  |  US Presidential Campaign Marketing & PR  |  Newsjacking

Tony_Robbins.jpgEarly this month I was in London working with my friend Tony Robbins on an information product we will be launching in August called New Marketing Mastery.

While we were chatting, conversation drifted to the US Presidential election. We were having so much fun analyzing the candidates positioning strategy and marketing tactics that we filmed part of the conversation.

The U.S. Presidential election of 2016 has proven to be one of the best marketing case studies in history. Entreprenerus and marketers can learn a great deal from what the candidates are doing.

Direct link to the video Tony Robbins & David Meerman Scott Discuss 2016 US Presidential Candidates’ Marketing Strategies on YouTube.

Marketing strategies and tactics used by the candidates

Donald Trump rose from being a fringe candidate to become the presumptive Republican nominee, beating heir apparent Jeb Bush and more than a dozen other candidates. Meanwhile Bernie Sanders has given Hillary Clinton a run nobody expected.

On June 1, 2016 in London, I sat down with Tony who is a #1 New York Times best-selling author, life and business strategist, philanthropist, and entrepreneur. We talked about the marketing strategies and tactics used by the candidates—the good and the not so good.

I speak at Tony’s Business Mastery events. Upcoming programs will be held this summer in Sydney and Las Vegas.