--- title: The Woman Card on Kickstarter is Awesome Newsjacking of Donald Trump description: We’re witnessing a marketing and communications revolution. Real-time communications are immensely powerful. image: https://www.davidmeermanscott.com/hubfs/women_cards.jpg --- [Skip to main content](https://www.davidmeermanscott.com/blog/the-woman-card-on-kickstarter-is-awesome-newsjacking-of-donald-trump#maincontent) [ «  View All Posts ](https://www.davidmeermanscott.com/blog) # The Woman Card on Kickstarter is Awesome Newsjacking of Donald Trump May 5th, 2016 1 min read By [David Meerman Scott](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) ![](https://www.davidmeermanscott.com/hs-fs/hubfs/women_cards.jpg?width=981&height=607&name=women_cards.jpg) On April 26, 2016 [Donald Trump said](https://www.washingtonpost.com/news/post-politics/wp/2016/04/27/trump-if-clinton-were-a-man-i-dont-think-shed-get-5-percent-of-the-vote/) in a speech after he won the New York Republican Presidential Primary: “If Hillary Clinton were a man, I don’t think she’d get five percent of the vote. The only thing she’s got going is the woman’s card.” Soon after, Democratic candidate Clinton was speaking at her own event when she responded in real time: “Mr. Trump accused me of playing the woman card. If fighting for women’s health care and paid family leave and equal pay is playing the woman card, then deal me in!” This led Zach Wahls to create a [Kickstarter project](https://www.kickstarter.com/projects/zachwahls/the-woman-card-s/description) a few days later to sell his deck of Women Playing Cards. He and a partner created original designs featuring prominent women including pioneers in their fields, ranging from politics to music to science to humanitarian work. The cards will include Hillary Clinton (Ace), Ruth Bader Ginsburg (King), Beyoncé (Queen) and others such as Clara Barton, Amelia Earhart, Harriet Tubman, Susan B. Anthony. **No word on who the jokers will be(!)** As I write this, it is just a few days into the campaign and it has blown past the $5,000 goal with over 2,000 backers who have pledged more than $80,000 so far. [Newsjacking](https://www.newsjacking.com/) is the art and science of injecting your ideas into a breaking news story to generate tons of media coverage, get sales leads, and grow business. This is a cool example because Hillary Clinton immediately commented on Donald Trumps speech and soon after, an entrepreneur had launched a cool new product. Newsjacking all around. ## **Real-Time media and newsjacking helped deliver the GOP nomination to Trump** As I’ve written about several times, starting in August 2015, Donald Trump is the most real-time of all the presidential candidates. He is the [Real Time Marketing Master that the Pundits Dismissed](https://www.webinknow.com/trump-the-real-time-marketing-master-that-the-pundits-dismissed). While other candidates like Jeb Bush spend tens of millions on tradiational advertising, Trump communicated in real-time and the news media paid attention.  We’re witnessing a marketing and communications revolution. Real-time communications are immensely powerful. It can launch a product like Women Cards, it allows one candidate to respond to another instantly, and it can propel somebody with no political experience to the top of heap. You can succeed as well. [But you need to develop a real-time mindset.](https://www.newsjacking.com/) Hat tip to my wife [Yukari Watanabe Scott](https://twitter.com/yukariwatanabe)for sharing this with us. [![New Call-to-action](https://no-cache.hubspot.com/cta/default/413105/8c37eb58-c3db-4d51-9d93-66bb1907f3b0.png)](https://cta-redirect.hubspot.com/cta/redirect/413105/8c37eb58-c3db-4d51-9d93-66bb1907f3b0) [ David Meerman Scott ](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) David Meerman Scott is a business growth strategist, advisor to clever entrepreneurs who are building emerging companies, and the international bestselling author of a dozen books published in 30 languages. David’s high-energy keynote presentations, masterclasses, and virtual events educate, energize, and inspire. Connect: [mailto:david@freshspot.com](mailto:david@freshspot.com) Topics: [ Real-Time Marketing & PR ](https://www.davidmeermanscott.com/blog/topic/real-time-marketing-pr) [ Marketing ](https://www.davidmeermanscott.com/blog/topic/marketing) [ Crowdsource ](https://www.davidmeermanscott.com/blog/topic/crowdsource) [ US Presidential Campaign Marketing & PR ](https://www.davidmeermanscott.com/blog/topic/us-presidential-campaign-marketing-pr) [ Newsjacking ](https://www.davidmeermanscott.com/blog/topic/newsjacking) Don't forget to share this post: ## Related Articles [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Real%20Time%20PR.png?width=1536&height=1024&name=Real%20Time%20PR.png) ### Why Real-Time PR Matters in the Age of AI Search September 17th, 2025|1 min read ](https://www.davidmeermanscott.com/blog/why-real-time-pr-matters-in-the-age-of-ai-search) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Trump%20Mug%20shot.jpg?width=1832&height=1226&name=Trump%20Mug%20shot.jpg) ### Trump Rejoins Twitter After 2 Years, Sharing His Mug Shot August 25th, 2023|1 min read ](https://www.davidmeermanscott.com/blog/trump-rejoins-twitter-after-2-years-sharing-his-mug-shot) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Apple-WWCD23-Vision-Pro-with-battery-230605.jpg?width=1960&height=1102&name=Apple-WWCD23-Vision-Pro-with-battery-230605.jpg) ### Apple Vision Pro Spatial Computer Launch Is PR Done Right June 6th, 2023|1 min read ](https://www.davidmeermanscott.com/blog/apple-vision-pro-spatial-computer-launch-is-pr-done-right) [![Huge number of cases of Budweiser](https://www.davidmeermanscott.com/hs-fs/hubfs/Budweiser.jpeg?width=680&height=450&name=Budweiser.jpeg) ### World Cup Sponsor Budweiser Gives Beer To Winning Country When Qatar Bans Alcohol December 8th, 2022|1 min read ](https://www.davidmeermanscott.com/blog/world-cup-sponsor-budweiser-gives-beer-to-winning-country-when-qatar-bans-alcohol) [![Twitter and Mastodon logos](https://www.davidmeermanscott.com/hs-fs/hubfs/Mastodon%20will%20not%20replace%20Twitter.jpg?width=1002&height=520&name=Mastodon%20will%20not%20replace%20Twitter.jpg) ### No Way Mastodon Will Kill Twitter November 10th, 2022|1 min read ](https://www.davidmeermanscott.com/blog/no-way-mastodon-will-kill-twitter) [![](https://www.davidmeermanscott.com/hubfs/Merch%20table.jpg) ### Real and Perceived Scarcity as a Marketing Strategy October 26th, 2021|1 min read ](https://www.davidmeermanscott.com/blog/real-and-perceived-scarcity-as-a-marketing-strategy) [![](https://www.davidmeermanscott.com/hubfs/Harris%204.jpg) ### Joe Biden Announces Kamala Harris as VP Pick to Fans First August 12th, 2020|1 min read ](https://www.davidmeermanscott.com/blog/joe-biden-announces-kamala-harris-as-vp-pick-to-fans-first) [![1 NH and USA flags](https://www.davidmeermanscott.com/hubfs/1%20NH%20and%20USA%20flags.jpg) ### Democratic Presidential Candidates Not Using Digital Platforms to the Full Potential May 8th, 2019|1 min read ](https://www.davidmeermanscott.com/blog/democratic-presidential-candidates-not-using-digital-platforms-to-the-full-potential) [![Carbon black image 2.jpg](https://www.davidmeermanscott.com/hubfs/Carbon%20black%20image%202.jpg) ### Carbon Black Seizes The Moment When Expertise Is In High Demand June 29th, 2017|1 min read ](https://www.davidmeermanscott.com/blog/carbon-black-seizes-the-moment-when-expertise-is-in-high-demand) [![IOT-Press release.jpg](https://www.davidmeermanscott.com/hubfs/IOT-Press%20release.jpg) ### World’s First Real-Time Data Enabled Toilet Paper Holder! 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