Sometimes, the best way to build fans is to deliver your product with thoughtful packaging and a few bonus items. This past weekend, I received a pre-ordered t-shirt from Tour Bus with packaging so remarkable that I’m compelled to share with you now.
I was in Boulder, CO to attend three Dead & Company shows. Frequent readers know I have been a Grateful Dead fan since I was a teenager, so the summer tour is always a highlight of the year for me.
And as the co-author with HubSpot co-founder Brian Halligan and NBA basketball legend Bill Walton of our book Marketing Lessons from the Grateful Dead I’m always looking for examples of interesting marketing at Dead shows.
I stayed at the fun and funky Basecamp Hotel, which hosted a wonderful weekend including live music, food trucks, and a display from Tour Bus, all just a ten-minute walk from Folsom Field where the Dead & Company shows were happening.
Prior to the weekend, I pre-ordered an event t-shirt from Tour Bus, and it was waiting in my room when I arrived.
I expected my t-shirt to be in a paper bag on my bed.
However, in a delightful twist, it was in a hand painted box together with fun extras like a vintage Grateful Dead cassette tape, a pencil, sticker, some candy, a pin and more. Wow! The packaging made me feel so good upon arrival.