Covered extensively by the media including The London Sunday Times Magazine, The Boston Globe, The Independent (UK), Billboard, Reuters, UPI, ABC News, Canadian Business Magazine, the Street, and The New York Post.
Marketing Lessons from the Grateful Dead
“Like all the best teachers, this book inspires you to do your own thinking in your own way, and I found it enlightening and liberating.”
"A welcome change from the standard business books… Scott and Halligan provide examples of modern-day companies that are illustrating the lessons.”
"the book, like the band, defies expectations and proves to be accessible, entertaining and thought-provoking. Not bad for a bunch of dirty hippies.”
“…a well-written and sprightly little book. If you learn these lessons, you will have a better company and you will have a better life…”
“Marketing gurus Halligan and Scott take a crack at codifying the Dead’s non-musical innovations… that correlate with emerging business principles. It’s a trip that’s surely been long and strange; but as [they] remind us, it’s also been profitable.”
“Marketing Lessons from the Grateful Dead explores the phenomenon created by the Grateful Dead showcasing the extraordinary power of music and the innovations the Dead developed to connect and bond with their audience.”
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