I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
HubSpot's Press Release Grader is a free application that evaluates your press release and provides a "marketing effectiveness score". The score is based on the language and content of the release, plus advanced factors from Internet marketing experts at HubSpot such as link...
World Wide Rave: People talking about you and your company and your products. World Wide Rave: When a community is eager to link to your stuff on the Web.
I was just on Technorati and saw a banner ad that caught my. They almost never do. I probably click on one banner a month.
Please forgive the gratuitous headline but I couldn’t resist. Two new free ebooks have been sent to me recently and both of them involve sex. Well, sort of. Dianna Huff points us to Dr. Helaine Smith, a Boston, Massachusetts cosmetic dentist. Dr. Smith asks the question: "Wh...
The good people at TIBCO Software have a great series of videos about Greg the Architect. TIBCO is one of those enterprise software companies that has a difficult marketing challenge – how to make what they do interesting. The About page says: "TIBCO Software Inc. provides e...
It's been twenty days since I released my new ebook The New Rules of Viral Marketing: How word-of-mouse spreads your ideas for free.
The New Rules of Viral Marketing: How word-of-mouse spreads your ideas for free
Have you noticed that most product packaging falls into two categories. It's either dreadfully boring (as if it were written by someone who has never has any fun). Or it is chock full of inane corporate gobbledygook "this flexible, cutting-edge product will improve your busi...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
