I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Readers of this blog know that I am a huge fan of using online thought leadership and viral marketing strategies as marketing tools. Online media such as blogs, content rich websites, ebooks, podcasts, YouTube video, and social networking sites all have a power to tell a sto...
Matt Heinz points us to a fun, simple, and effective buzz marketing campaign.
Speaking at conferences and running training programs for corporate groups represents about half of my revenue these days. I speak at about 30 conferences a year and have an opportunity to hear some amazing speakers and also many incredibly terrible ones.
Here's the problem. My mother and her friends don't see my book in the local independent bookstore in my hometown. And if my book isn’t sitting there next to Harry Potter, does it really exist? To make matters worse, I'm not on the Today Show or Oprah or Jon Stewart plugging...
I've just finished a whirlwind book promotion blitz that centered around the "birthday" of my book on June 4. Thanks to everyone who has blogged about The New Rules of Marketing & PR (more than 100 of you!). And many thanks to everyone who has purchased the book (more th...
Imagine that you want to start a new church. What do you do? Well, you look for a building, buy some stained glass and an organ, and hire a pastor, right? Not necessarily. In any marketplace (even church) it is always best to start by understanding market problems and buyer ...
My friend Ted Demopoulos just sent a news release via PRWeb with this headline Google Crowns Author Ted Demopoulos Dullest Person. Love it, Ted!
Yikes. What a curious subject line for a blog post.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
