My friend Ted Demopoulos just sent a news release via PRWeb with this headline Google Crowns Author Ted Demopoulos Dullest Person. Love it, Ted!
DULL TED

Ted discovered a Google search on "dull person" reveals the number one hit is to his blog. Ouch.
As this release shows, news can be dull and still get noticed. Here I am happily pushing Ted’s viral marketing along (silly me).
What can you say about your organization in a news release? How will you get noticed in the online marketplace of ideas? How can you get people talking about you?