--- title: Dull news release image: https://www.davidmeermanscott.com/hs-fs/file-1077867971-jpg/blog-files/dullted.jpg --- [Skip to main content](https://www.davidmeermanscott.com/blog/2007/05/dull_news_relea.html#maincontent) [ «  View All Posts ](https://www.davidmeermanscott.com/blog) # Dull news release May 31st, 2007 0 min read By [David Meerman Scott](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) ![](https://www.davidmeermanscott.com/hs-fs/file-1077867971-jpg/blog-files/dullted.jpg?width=100&height=109&name=dullted.jpg) My friend Ted Demopoulos just sent a news release via PRWeb with this headline [Google Crowns Author Ted Demopoulos Dullest Person](http://www.emediawire.com/releases/2007/5/emw529732.htm). Love it, Ted! **DULL TED** [![Dullted](https://www.davidmeermanscott.com/hs-fs/file-1077867971-jpg/blog-files/dullted.jpg?width=100&height=109&name=dullted.jpg "Dullted")](http://freshspot.typepad.com/.shared/image.html?/photos/uncategorized/2007/05/31/dullted.jpg) Ted discovered a [Google search on "dull person"](http://www.google.com/search?source=ig&hl=en&q=dull+person&btnG=Google+Search) reveals the number one hit is to his [blog](http://www.bloggingforbusinessbook.com/). Ouch. As this release shows, news can be dull and still get noticed. Here I am happily pushing Ted’s viral marketing along (silly me). What can you say about your organization in a news release? How will you get noticed in the online marketplace of ideas? How can you get people talking about you? [ David Meerman Scott ](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) David Meerman Scott is a business growth strategist, advisor to clever entrepreneurs who are building emerging companies, and the international bestselling author of a dozen books published in 30 languages. David’s high-energy keynote presentations, masterclasses, and virtual events educate, energize, and inspire. Topics: [ Viral Marketing ](https://www.davidmeermanscott.com/blog/topic/viral-marketing) [ Press Release Content ](https://www.davidmeermanscott.com/blog/topic/press-release-content) [ Public Relations ](https://www.davidmeermanscott.com/blog/topic/public-relations) [ Media Relations ](https://www.davidmeermanscott.com/blog/topic/media-relations) [ Corporate blogging ](https://www.davidmeermanscott.com/blog/topic/corporate-blogging) Don't forget to share this post: ## Related Articles [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Artemis%20earthset.jpg?width=5568&height=3712&name=Artemis%20earthset.jpg) ### Nasa’s Artemis II Lunar Mission: A PR Triumph for the USA April 11th, 2026|0 min read ](https://www.davidmeermanscott.com/blog/nasas-artemis-ii-lunar-mission-a-pr-triumph-for-the-usa) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Trump%20Biden%20shutterstock_2384408337.jpg?width=1500&height=1000&name=Trump%20Biden%20shutterstock_2384408337.jpg) ### US Presidential Debate: Hype, Spin, Memes, and Newsjacking June 24th, 2024|0 min read ](https://www.davidmeermanscott.com/blog/us-presidential-debate-hype-spin-memes-and-newsjacking) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Apple-WWCD23-Vision-Pro-with-battery-230605.jpg?width=1960&height=1102&name=Apple-WWCD23-Vision-Pro-with-battery-230605.jpg) ### Apple Vision Pro Spatial Computer Launch Is PR Done Right June 6th, 2023|0 min read ](https://www.davidmeermanscott.com/blog/apple-vision-pro-spatial-computer-launch-is-pr-done-right) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/dance.png?width=2048&height=1366&name=dance.png) ### Baseball That Puts Fans First! Banana Ball from The Savannah Bananas August 31st, 2022|0 min read ](https://www.davidmeermanscott.com/blog/baseball-that-puts-fans-first-banana-ball-from-the-savanah-bananas) [![Cover of The Carbon Almanac](https://www.davidmeermanscott.com/hs-fs/hubfs/Book%20mockup.jpg?width=1250&height=1000&name=Book%20mockup.jpg) ### The Carbon Almanac: It's Not Too Late July 12th, 2022|0 min read ](https://www.davidmeermanscott.com/blog/the-carbon-almanac) [![](https://www.davidmeermanscott.com/hubfs/f517cfdf-072e-4e2d-918f-18fb5748409a.jpg) ### Newsjacking COP26 Brings Attention to Rising Seas Affecting Panama’s Indigenous Guna People November 10th, 2021|0 min read ](https://www.davidmeermanscott.com/blog/newsjacking-cop-26-brings-attention-to-rising-seas-affecting-panamas-indigenous-guna-people) [![](https://www.davidmeermanscott.com/hubfs/Screen%20Shot%202021-06-21%20at%202.54.58%20PM.png) ### IKEA’s Cristiano anti- Coca-Cola Water Bottle Newsjacking June 21st, 2021|0 min read ](https://www.davidmeermanscott.com/blog/ikeas-cristiano-anti-coca-cola-water-bottle-newsjacking) [![](https://www.davidmeermanscott.com/hubfs/Clubhouse%20audio%20app.jpg) ### Clubhouse: The Great, the Bad, and the Very Worrisome February 23rd, 2021|0 min read ](https://www.davidmeermanscott.com/blog/clubhouse-great-but-worrisome) [![](https://www.davidmeermanscott.com/hubfs/UPS%20FedEx%20Amazon.jpg) ### #ThanksForDelivering: How Businesses Can Support Essential Workers May 12th, 2020|0 min read ](https://www.davidmeermanscott.com/blog/-how-businesses-support-essential-workers) [![Haford Hardware](https://www.davidmeermanscott.com/hubfs/Haford%20Hardware.jpg) ### Video Made for Just £100 Grows Fans of a Welsh Hardware Store December 6th, 2019|0 min read ](https://www.davidmeermanscott.com/blog/video-made-for-just-100-grows-fans-of-a-welsh-hardware-store) [![](https://www.davidmeermanscott.com/hubfs/shutterstock_1421346197.jpg) ### When a Trademark Is a Bad Idea September 10th, 2019|0 min read ](https://www.davidmeermanscott.com/blog/when-a-trademark-is-a-bad-idea) [![The Chef trailer](https://www.davidmeermanscott.com/hubfs/The%20Chef%20trailer.jpg) ### Blurring Lines Between Fiction and Reality: “The Chef” by James Patterson On Facebook Messenger and Instagram April 10th, 2019|0 min read ](https://www.davidmeermanscott.com/blog/blurring-lines-between-fiction-and-reality-the-chef-by-james-patterson-on-facebook-messenger-and-instagram) [![Gillette YouTube](https://www.davidmeermanscott.com/hubfs/Gillette%20YouTube.jpg) ### Gillette #MeToo Newsjacking Film Fails Because It Promotes Gillette Products January 15th, 2019|0 min read ](https://www.davidmeermanscott.com/blog/gillette-metoo-newsjacking-film-fails-because-it-promotes-gillette-products) [![Four Rs](https://www.davidmeermanscott.com/hubfs/Four%20Rs.jpg) ### How To Create Word Of Mouth For Your Company, Product, Or Idea September 18th, 2018|0 min read ](https://www.davidmeermanscott.com/blog/how-to-create-word-of-mouth-for-your-company-product-or-idea) [![8539048913_5380a7fc43_k](https://www.davidmeermanscott.com/hubfs/8539048913_5380a7fc43_k.jpg) ### How Creative Commons Helped Spread My Ideas To Millions Of People! August 15th, 2018|0 min read ](https://www.davidmeermanscott.com/blog/how-my-creative-commons-license-spread-my-ideas-like-crazy) [![free ebook](https://www.davidmeermanscott.com/hubfs/free%20ebook.jpg) ### How To Write A Free Ebook To Grow Your Business August 7th, 2018|0 min read ](https://www.davidmeermanscott.com/blog/how-to-write-a-free-ebook-to-grow-your-business) [![Stephen](https://www.davidmeermanscott.com/hubfs/Stephen.jpg) ### Marketing Lessons From Failed Social Media Fame In China March 12th, 2018|0 min read ](https://www.davidmeermanscott.com/blog/marketing-lessons-from-failed-social-media-fame-in-china) [![Bellagio fountain.jpg](https://www.davidmeermanscott.com/hubfs/Bellagio%20fountain.jpg) ### Las Vegas Fountains of Bellagio as an Awesome Marketing Asset August 23rd, 2017|0 min read ](https://www.davidmeermanscott.com/blog/las-vegas-fountains-of-bellagio-as-an-awesome-marketing-asset) [![past forward 2.jpg](https://www.davidmeermanscott.com/hubfs/past%20forward%202.jpg) ### Prada Movie "Past Forward" Is Content Marketing When You Have A Few Million To Spare December 6th, 2016|0 min read ](https://www.davidmeermanscott.com/blog/prada-movie-past-forward-is-content-marketing-when-you-have-a-few-million-to-spare) [![spicers2.jpg](https://www.davidmeermanscott.com/hubfs/spicers2.jpg) ### World’s Largest Rock Band Is Awesome Community Engagement October 14th, 2016|0 min read ](https://www.davidmeermanscott.com/blog/worlds-largest-rock-band-is-awesome-community-engagement) [![](https://www.davidmeermanscott.com/hubfs/Chilis_burger.jpg) ### Food Porn, Beautiful Buns, and Hashtags June 10th, 2015|0 min read ](https://www.davidmeermanscott.com/blog/food-porn-beautiful-buns-and-hashtags) [![](https://www.davidmeermanscott.com/hs-fs/hub/413105/file-2535780889.jpg) ### From Rejected to a Blog to a NYT Bestselling Author to Walking the Red Carpet at the Oscars February 23rd, 2015|0 min read ](https://www.davidmeermanscott.com/blog/from-rejected-to-a-blog-to-a-nyt-bestselling-author-to-walking-the-red-carpet-at-the-oscars) [### This Is a Generic Brand Video March 28th, 2014|0 min read ](https://www.davidmeermanscott.com/blog/2014/03/this-is-a-generic-brand-video.html) [![](https://www.davidmeermanscott.com/hs-fs/file-1601535649-jpg/blog-files/6a00d83451f23a69e2019b023d8e68970b-200wi.jpg) ### Dave Carroll of United Breaks Guitars four years later December 10th, 2013|0 min read ](https://www.davidmeermanscott.com/blog/2013/12/dave-carroll-of-united-breaks-guitars-four-years-later.html) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "David Meerman Scott", "url" : "https://www.davidmeermanscott.com/blog/author/david-meerman-scott" }, "datePublished" : "2007-05-31T09:49:51.000Z", "headline" : "Dull news release", "image" : [ "https://www.davidmeermanscott.com/hs-fs/file-1077867971-jpg/blog-files/dullted.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.davidmeermanscott.com/blog/2007/05/dull_news_relea.html", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.davidmeermanscott.com/hubfs/_Assets/Logo/david-meerman-scott.png" }, "name" : "David Meerman Scott" } } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.davidmeermanscott.com/#person", "@type" : "Person", "description" : "Marketing and sales visionary, international bestselling author of 12 books, keynote speaker in 47 countries, and advisor to emerging companies.", "email" : "mailto:David@DavidMeermanScott.com", "image" : "https://www.davidmeermanscott.com/hubfs/DMS-Homepage-Featured.jpg", "jobTitle" : [ "Keynote Speaker", "Author", "Business Growth Strategist", "Marketing Advisor" ], "knowsAbout" : [ "Content Marketing", "Fandom Marketing", "Newsjacking", "Real-Time Marketing", "Public Relations", "Sales Strategy", "Business Growth" ], "name" : "David Meerman Scott", "sameAs" : [ "https://en.wikipedia.org/wiki/David_Meerman_Scott", "https://www.linkedin.com/in/davidmeermanscott", "https://x.com/dmscott", "https://www.instagram.com/dmscott/" ], "url" : "https://www.davidmeermanscott.com" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.davidmeermanscott.com/#website", "@type" : "WebSite", "author" : { "@id" : "https://www.davidmeermanscott.com/#person" }, "name" : "David Meerman Scott", "potentialAction" : { "@type" : "SearchAction", "query-input" : "required name=search_term_string", "target" : { "@type" : "EntryPoint", "urlTemplate" : "https://www.davidmeermanscott.com/search?q={search_term_string}" } }, "url" : "https://www.davidmeermanscott.com" } ``` ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "David Meerman Scott", "url" : "https://www.davidmeermanscott.com/blog/author/david-meerman-scott" }, "dateCreated" : "2014-09-10T21:48:02", "datePublished" : "2007-05-31T05:49:51-0400", "description" : "", "headline" : "Dull news release", "image" : [ "http://cdn2.hubspot.net/hub/413105/file-1077867971-jpg/blog-files/dullted.jpg" ], "inLanguage" : "en-us", "keywords" : [ "Viral Marketing", "Press Release Content", "Public Relations", "Media Relations", "Corporate blogging" ], "learningResourceType" : "article", "name" : "Dull news release", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://413105.fs1.hubspotusercontent-na1.net/hubfs/413105/_Assets/Logo/david-meerman-scott.png" }, "name" : "Freshspot Marketing LLC" }, "timeRequired" : "0 minutes", "url" : "https://www.davidmeermanscott.com/blog/2007/05/dull_news_relea.html" } ```