I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Yikes. What a curious subject line for a blog post.
If you are visiting Web Ink Now after reading the MarketingSherpa Viral Marketing Hall of Fame announcement, welcome! Thanks for stopping by.
Here is an interesting case study on using videos for marketing purposes that will appear in my upcoming book The New Rules of Marketing and PR: How to use news releases, blogs, podcasts, viral marketing and online media to reach your buyers directly
Organizations that deliver products or services that naturally lend themselves to video have been among the first to actively use the medium to market and deliver messages about their offerings. For example, many churches routinely shoot video of weekly services and offer it...
I am a huge fan of online thought leadership.
Yes, like many others, I enjoy the Super Bowl TV adfest each year. Many others write about the ads such as Jim Nail from Cymfony so I prefer to take a look at the Web site tie ins – you know those little URLs at the bottom of the screen as the TV ad ends. I'm only interested...
Yesterday at the SIIA Information Industry Summit I moderated an absolutely killer panel discussion formally titled Advertising and PR for Everyone: Who is Winning the Race for Marketing Dollars?
Recently, a bunch of people have asked me how and why I ventured out on my own. Several of these people have a habit of sneaking song lyrics into email subject lines to see if I notice, so as I was thinking of a title for this post, I followed the lead of Bradley and Len. Re...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
