I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
"People often ask me, 'Steve, how much should we be paying our product managers?’" says Steve Johnson, an instructor at Pragmatic Marketing, the premier product marketing firm for technology companies. "I used to just throw out a number that sounded about right. But I realiz...
It is important for all organizations to create a distinct, consistent, and memorable Web site or blog, and an important component of that goal is the tone or voice of the content. As visitors interact with the content on your site, they should develop a clear picture of you...
If you agree with me about the importance of buyer personas in Web marketing, then the most important nest step is you need to know what you want each of your buyer personas to believe about your organization.
Here's a riff on viral marketing that will appear in my upcoming book The New Rules of Marketing and PR.
I am the featured guest on the next Guerrilla Marketing Association Expert Interview -- this Wednesday, October 18. I'll be interviewed by Roger C. Parker, bestselling author and coach, and we will discuss how marketers use web content and news releases to reach buyers direc...
Yesterday I was chatting with my friend Jonathan Kranz, author of Writing Copy for Dummies (love his tagline by the way—"smart clients turn to this dummy"). Since we have four books between us, as usual we got on the subject of books and publishers and agents. As I started t...
Here is another fascinating case study that will appear in my upcoming book The New Rules of Marketing and PR.
David Hamm, Director of Global Marketing Communications & Advertising at Factiva, a Dow Jones and Reuters Company posted this great analysis of elevator advertising. It is worth a read of you've ever wondered how elevator advertising works or thought of trying it. As man...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
