I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
One of the most elusive goals of a press release is that the release itself becomes a topic of online conversation. Of course, those of us who write and send releases would love to have mainstream media write about us. But what might be even more difficult is to have blogger...
I am having fun "hosting" a special week on the International Association of Online Communicators blog. Lots of good dialog is happening.
Several weeks ago I received a pre-publication copy of Bryan & Jeffrey Eisenberg's fantastic new book Waiting for your Cat to Bark? The book is due to be released on June 13 and is available on a pre-order basis on Amazon.
Here at the SIIA Content Forum (where I'm speaking this afternoon), Chris Anderson, Editor-in-Chief of Wired Magazine and author of the upcoming book "The Long Tail: Why the Future of Business Is Selling Less of More" is presenting the luncheon keynote. My friend Ken Doctor ...
I'm at the SIIA Content forum in San Francisco. Amazingly my flight from Boston arrived a half hour early, so I'm able to catch all of the afternoon panels today. I'm presenting tomorrow at a session called Search Workshop for Publishers. I'm having fun chatting (and trading...
I'm thrilled that the marketing campaign for my e-book The New Rules of PR was selected for MarketingSherpa's Viral Marketing Hall of Fame 2006.
A lively discussion over at Jonathan Kranz blog about writing articles for the Web. Jonathan is the author of Writing Copy for Dummies and he always has smart things to say about Web content.
Brian Clark over at copyblogger has written a great complimentary ebook called Viral Copy: Trading Words for Traffic. I really like this ebook because it clearly lays out the links between blogging and viral marketing. Brian is a terrific writer and he makes his ebook fun to...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
