I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
For content that is best delivered via audio or for buyers who prefer to listen to audio content, podcasting is obviously essential. For example, many politicians and churches podcast so that supporters can keep up with speeches and sermons when they can’t hear them live. Wh...
Another inspiring case study that will appear in my upcoming book The New Rules of Marketing and PR.
I'm a strong believer in "show, don't tell." While writing how-to ideas about The New Rules of Marketing and PR helps to illustrate the techniques of reaching your buyers directly, there's nothing like hearing from those who have been successful with the ideas that I evangel...
I have started writing a new book tentatively titled "The New Rules of Marketing and PR" and I need your help!
Update October 24, 2007 - My ebook The New Rules of PR has now been downloaded 300,000 times.
PRNewswire is having some fun in the slow summer months by auctioning off ten press release distribution packages on eBay.
The news from the big 3 automakers has indeed been grim. Year-to-date, GM sales fell 12.2 percent, Ford sales fell 3.8 percent, and Chrysler sales were down 4.9 percent. It has indeed been a bummer of a summer. There are many reasons for the auto industry troubles such as hi...
PRWeb announced a new Technorati tagging widget. The tagging feature is part of the press release submission form, making it easy to create Technorati tags in press releases.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
