PRNewswire to auction off-peak press releases with SEO via eBay

July 14th, 2006

0 min read

PRNewswire is having some fun in the slow summer months by auctioning off ten press release distribution packages on eBay.

According to the eBay listing: “Winner of this auction may distribute one news release of 400 words or less via PR Newswire's US1 Newsline. Distribution timing will be at PR Newswire's discretion, Friday through Sunday.”

I love this type of viral marketing efforts and tip my hat to PRNewswire for doing it. The auction has just started, so it will be fun to see where the bidding goes. This sort of release is worth hundreds of dollars at list price. At the time of this post, I’m highest bidder, but I don’t think that my current bid of $31 will last very long!

David Meerman Scott

David Meerman Scott is a business growth strategist, advisor to clever entrepreneurs who are building emerging companies, and the international bestselling author of a dozen books published in 30 languages. David’s high-energy keynote presentations, masterclasses, and virtual events educate, energize, and inspire.

Topics:

Viral Marketing

Press Release Content

Public Relations

Case Studies

PRNewswire to auction off-peak press releases with SEO via eBay

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