PRNewswire to auction off-peak press releases with SEO via eBay

No one knows more about using the new Real-Time tools and strategies to spread ideas, influence minds and build business than David Meerman Scott. He's a marketing strategist, speaker, advisor to emerging companies, and author of ten books including three international bestsellers.

Viral Marketing  |  Press Release Content  |  Public Relations  |  Case Studies

PRNewswire is having some fun in the slow summer months by auctioning off ten press release distribution packages on eBay.

According to the eBay listing: “Winner of this auction may distribute one news release of 400 words or less via PR Newswire's US1 Newsline. Distribution timing will be at PR Newswire's discretion, Friday through Sunday.”

I love this type of viral marketing efforts and tip my hat to PRNewswire for doing it. The auction has just started, so it will be fun to see where the bidding goes. This sort of release is worth hundreds of dollars at list price. At the time of this post, I’m highest bidder, but I don’t think that my current bid of $31 will last very long!