--- title: Press releases as viral marketing fodder image: https://www.davidmeermanscott.com/hs-fs/file-1080694852-jpg/blog-files/prweb.jpg --- [Skip to main content](https://www.davidmeermanscott.com/blog/2006/06/press_releases_-2.html#maincontent) [ «  View All Posts ](https://www.davidmeermanscott.com/blog) # Press releases as viral marketing fodder June 15th, 2006 1 min read By [David Meerman Scott](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) ![](https://www.davidmeermanscott.com/hs-fs/file-1080694852-jpg/blog-files/prweb.jpg?width=100&height=105&name=prweb.jpg) One of the most elusive goals of a press release is that the release itself becomes a topic of online conversation. Of course, those of us who write and send releases would love to have mainstream media write about us. But what might be even more difficult is to have bloggers start a conversation about the contents of a press release. Press release as viral marketing fodder is great but elusive. [![Prweb](https://www.davidmeermanscott.com/hs-fs/file-1080694852-jpg/blog-files/prweb.jpg?width=100&height=105&name=prweb.jpg "Prweb")](http://freshspot.typepad.com/.shared/image.html?/photos/uncategorized/prweb.jpg) David McInnis and his team at the PRWeb news release wire have understood this and helped the process along by creating a facility for [trackbacks](http://www.prweb.com/trackbacked.php) in press releases. Now they are experimenting with these ideas by offering a [$1000 prize to the first blogger who successfully identifies enhancements in the PRWeb service](http://www.prweb.com/releases/2006/6/prweb399356.htm) and responds by blogging about it and sending a trackback. Cool idea. I gotta run (I'm speaking at a conference today). But for those of you who want to win the prize, one enhancement is [PRWeb's pioneering of trackbacks in press releases](http://www.prweb.com/releases/2006/2/prweb349374.htm). How do I know? I was quoted in the press release! [ David Meerman Scott ](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) David Meerman Scott is a business growth strategist, advisor to clever entrepreneurs who are building emerging companies, and the international bestselling author of a dozen books published in 30 languages. David’s high-energy keynote presentations, masterclasses, and virtual events educate, energize, and inspire. Connect: [mailto:david@freshspot.com](mailto:david@freshspot.com) Topics: [ Viral Marketing ](https://www.davidmeermanscott.com/blog/topic/viral-marketing) [ Press Release Content ](https://www.davidmeermanscott.com/blog/topic/press-release-content) [ Public Relations ](https://www.davidmeermanscott.com/blog/topic/public-relations) [ Best Practices ](https://www.davidmeermanscott.com/blog/topic/best-practices) Don't forget to share this post: ## Related Articles [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Artemis%20earthset.jpg?width=5568&height=3712&name=Artemis%20earthset.jpg) ### Nasa’s Artemis II Lunar Mission: A PR Triumph for the USA April 11th, 2026|1 min read ](https://www.davidmeermanscott.com/blog/nasas-artemis-ii-lunar-mission-a-pr-triumph-for-the-usa) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Trump%20Biden%20shutterstock_2384408337.jpg?width=1500&height=1000&name=Trump%20Biden%20shutterstock_2384408337.jpg) ### US Presidential Debate: Hype, Spin, Memes, and Newsjacking June 24th, 2024|1 min read ](https://www.davidmeermanscott.com/blog/us-presidential-debate-hype-spin-memes-and-newsjacking) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Apple-WWCD23-Vision-Pro-with-battery-230605.jpg?width=1960&height=1102&name=Apple-WWCD23-Vision-Pro-with-battery-230605.jpg) ### Apple Vision Pro Spatial Computer Launch Is PR Done Right June 6th, 2023|1 min read ](https://www.davidmeermanscott.com/blog/apple-vision-pro-spatial-computer-launch-is-pr-done-right) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/dance.png?width=2048&height=1366&name=dance.png) ### Baseball That Puts Fans First! 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