--- title: Tube Your Mom image: https://www.davidmeermanscott.com/hs-fs/file-1074609984-jpg/blog-files/tube_your_mom.jpg --- [Skip to main content](https://www.davidmeermanscott.com/blog/2007/05/tube_your_mom.html#maincontent) [ «  View All Posts ](https://www.davidmeermanscott.com/blog) # Tube Your Mom May 12th, 2007 1 min read By [David Meerman Scott](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) ![](https://www.davidmeermanscott.com/hs-fs/file-1074609984-jpg/blog-files/tube_your_mom.jpg?width=250&height=100&name=tube_your_mom.jpg) Yikes. What a curious subject line for a blog post. Readers of this blog know that I love viral marketing. I've been known to [dabble in a little viral marketing](https://www.webinknow.com/2007/04/welcome_marketi.html) myself. Getting others to tell your story is a terrific way to get known. Last week, the new file sharing service Tubes launched a campaign for Mothers Day called Tube Your Mom. The idea is that when you live far away from Mom, flowers don't cut it. And by now it's too late to send something via mail. Are you stuck? No. Why not send photos to her online? Yeah, right. Mom can barely send an email, how is she going to figure out photo sharing! [![Tube_your_mom](https://www.davidmeermanscott.com/hs-fs/file-1074609984-jpg/blog-files/tube_your_mom.jpg?width=250&height=100&name=tube_your_mom.jpg "Tube_your_mom")](http://freshspot.typepad.com/.shared/image.html?/photos/uncategorized/2007/05/12/tube_your_mom.jpg) Enter Tubes. The service makes it easy to send photos to Mom. The viral campaign included the following components: A very attractive microsite at [tubeyourmom.com](http://www.tubesnow.com/photosharing/tubeyourmom/) A [press release ](http://www.marketwire.com/mw/release_html_b1?release_id=249436)via MarketWire A [YouTube Video](http://youtube.com/watch?v=GyRKTpIfcfo) They've gotten some nice pickup including a mention from Yahoo! Tech reporter [Gina Hughes](http://tech.yahoo.com/blogs/hughes/12163) and several [Diggs](http://digg.com/software/Tube_your_Mom_for_Mother_s_Day). An excellent viral campaign with all the components. Disclosure: I have done some strategy work for the parent company of Tubes. [ David Meerman Scott ](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) David Meerman Scott is a business growth strategist, advisor to clever entrepreneurs who are building emerging companies, and the international bestselling author of a dozen books published in 30 languages. David’s high-energy keynote presentations, masterclasses, and virtual events educate, energize, and inspire. Connect: [mailto:david@freshspot.com](mailto:david@freshspot.com) Topics: [ Viral Marketing ](https://www.davidmeermanscott.com/blog/topic/viral-marketing) [ Best Practices ](https://www.davidmeermanscott.com/blog/topic/best-practices) Don't forget to share this post: ## Related Articles [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Artemis%20earthset.jpg?width=5568&height=3712&name=Artemis%20earthset.jpg) ### Nasa’s Artemis II Lunar Mission: A PR Triumph for the USA April 11th, 2026|1 min read ](https://www.davidmeermanscott.com/blog/nasas-artemis-ii-lunar-mission-a-pr-triumph-for-the-usa) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Trump%20Biden%20shutterstock_2384408337.jpg?width=1500&height=1000&name=Trump%20Biden%20shutterstock_2384408337.jpg) ### US Presidential Debate: Hype, Spin, Memes, and Newsjacking June 24th, 2024|1 min read ](https://www.davidmeermanscott.com/blog/us-presidential-debate-hype-spin-memes-and-newsjacking) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Apple-WWCD23-Vision-Pro-with-battery-230605.jpg?width=1960&height=1102&name=Apple-WWCD23-Vision-Pro-with-battery-230605.jpg) ### Apple Vision Pro Spatial Computer Launch Is PR Done Right June 6th, 2023|1 min read ](https://www.davidmeermanscott.com/blog/apple-vision-pro-spatial-computer-launch-is-pr-done-right) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/dance.png?width=2048&height=1366&name=dance.png) ### Baseball That Puts Fans First! 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