I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Dear Warner Music Group Executives:
Is your tiny-logo-loving-designer always cramming your beautiful logo into an obscure corner of your ad? Well not anymore with Make Your Logo Bigger Cream!
I am quoted in a terrific article in today's Wall Street Journal by Raymund Flandez titled Lights! Camera! Sales! How to use video to expand your business in a YouTube world. The article includes many examples of viral videos and is worth a read. We also filmed a television ...
If you've seen one of my keynotes or one-day seminars in the past year, you've seen one of my favorite viral videos: IBM's wonderful Mainframe: Art of the Sale (lesson one).
I'm always fascinated when people use the Web to tell their stories directly. Sandra Mendoza-Daly let me know about how fashion designers "are not only using the Web to further brand themselves, but more importantly, to bypass the very closed off, defunct media and PR gateke...
Mark your calendars for Thursday November 8, 2007 because A Brand You World 2007 Global Summit is happening. It's totally free and you participate by phone.
PRWeb just released a well-done YouTube video describing why and how companies should publish online news releases. Interesting that this video, which is a little over two minutes long, says most of the things that I said in my ebook The New Rules of PR but it took me 22 pag...
Most marketing and communications programs from business-to-business software and technology companies are dreadfully dry and painfully boring. I mean if some of these companies tried to smile at themselves, their screens would crack.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
