PRWeb in Plain English: Promoting the solar toaster

I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.

Social Media  |  Viral Marketing  |  Press Release Content  |  Public Relations  |  YouTube

PRWeb just released a well-done YouTube video describing why and how companies should publish online news releases. Interesting that this video, which is a little over two minutes long, says most of the things that I said in my ebook The New Rules of PR but it took me 22 pages to say the same thing. My ebook has been downloaded 250,000 times. I wouldn't be surprised to see the numbers of views of this video climb to those levels.

This is worth a watch for beginning users of online news releases to reach buyers as well as experts. It tells the story of a company that "invented the first solar toaster" and how a news release (from PRWeb of course) helps them get the word out.

Nice job PRWeb: One social media company using the services of another social media company to tell a story in a new and interesting way. The new rules in action!

Tip of the hat to HRMarketer for finding this.

Disclosure: I delivered a paid keynote speech at the Vocus / PRWeb user conference in June 2007.