--- title: Lights! Camera! Sales! Welcome Wall Street Journal readers image: https://www.davidmeermanscott.com/hs-fs/file-1075667833-jpg/blog-files/final_nrmpr_cover.jpg --- [Skip to main content](https://www.davidmeermanscott.com/blog/2007/11/lights-camera-s.html#maincontent) [ «  View All Posts ](https://www.davidmeermanscott.com/blog) # Lights! Camera! Sales! Welcome Wall Street Journal readers November 26th, 2007 1 min read By [David Meerman Scott](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) ![](https://www.davidmeermanscott.com/hs-fs/file-1075667833-jpg/blog-files/final_nrmpr_cover.jpg?width=100&height=157&name=final_nrmpr_cover.jpg) I am quoted in a terrific article in today's *Wall Street Journal* by Raymund Flandez titled [Lights! Camera! Sales! How to use video to expand your business in a YouTube world](http://online.wsj.com/public/article/SB119562605316100411-3vp9vZ4VywZwU_7mlFSmc4KNUcw_20071225.html?mod=tff_main_tff_top). The article includes many examples of viral videos and is worth a read. We also filmed a television segment for the Wall Street Journal Report where we discussed how small businesses can create online videos that can increase their exposure on the Internet. Thank you for speaking with me Raymund. If you've found your way to my blog via *The Wall Street Journal,* thanks for stopping by. I am an online thought leadership and viral marketing strategist and through my books, seminars and speaking I show organizations how to harness the amazing power of viral marketing. **Here are a few things I've written on this blog about viral marketing using YouTube videos that you might want to check out:** [8 tips to make your YouTube video go viral](https://www.webinknow.com/2007/08/8-tips-to-make-.html) [Viral Marketing with Jerry Garcia's toilet](https://www.webinknow.com/2006/10/viral_marketing.html) [IBM's terrific "Mainframe: Art of the Sale" sequels now available on YouTube!](https://www.webinknow.com/2007/11/ibms-terrific-m.html) [Video on the Web to reach your buyers](https://www.webinknow.com/2007/03/video_on_the_we.html) [![Final_nrmpr_cover](https://www.davidmeermanscott.com/hs-fs/file-1075667833-jpg/blog-files/final_nrmpr_cover.jpg?width=100&height=157&name=final_nrmpr_cover.jpg "Final_nrmpr_cover")](http://freshspot.typepad.com/.shared/image.html?/photos/uncategorized/2007/11/26/final_nrmpr_cover.jpg) You may want to check out my bestselling book [The New Rules of Marketing & PR](http://www.amazon.com/exec/obidos/ASIN/0470113456/freshspotpubl-20). I provide much more information about creating content, including YouTube videos, that people want to consume. My ideology: marketing and public relations is vastly different on the Web. The **old rules of mainstream media** are about controlling a message and the only ways to get noticed is to buy expensive advertising or beg the media to write about you. **The new rules of marketing and PR** (on the Web) are completely different. Instead of buying or begging your way in, anybody can publish their way in using the tools of social media such as YouTube videos and other online media (blogs, podcasts, online news releases, ebooks). [ David Meerman Scott ](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) David Meerman Scott is a business growth strategist, advisor to clever entrepreneurs who are building emerging companies, and the international bestselling author of a dozen books published in 30 languages. David’s high-energy keynote presentations, masterclasses, and virtual events educate, energize, and inspire. Topics: [ Social Media ](https://www.davidmeermanscott.com/blog/topic/social-media) [ Viral Marketing ](https://www.davidmeermanscott.com/blog/topic/viral-marketing) [ New Rules of Marketing and PR ](https://www.davidmeermanscott.com/blog/topic/new-rules-of-marketing-and-pr) [ Marketing ](https://www.davidmeermanscott.com/blog/topic/marketing) [ YouTube ](https://www.davidmeermanscott.com/blog/topic/youtube) [ Brand Journalism ](https://www.davidmeermanscott.com/blog/topic/brand-journalism) Don't forget to share this post: ## Related Articles [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Artemis%20earthset.jpg?width=5568&height=3712&name=Artemis%20earthset.jpg) ### Nasa’s Artemis II Lunar Mission: A PR Triumph for the USA April 11th, 2026|1 min read ](https://www.davidmeermanscott.com/blog/nasas-artemis-ii-lunar-mission-a-pr-triumph-for-the-usa) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Moltbook.jpg?width=1536&height=1024&name=Moltbook.jpg) ### Moltbook: A Social Network for AI Agents Where Humans Can Only Watch February 3rd, 2026|1 min read ](https://www.davidmeermanscott.com/blog/moltbook-a-social-network-for-ai-agents-where-humans-can-only-watch) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Screenshot%202025-10-29%20at%2010.27.19%20AM.png?width=835&height=466&name=Screenshot%202025-10-29%20at%2010.27.19%20AM.png) ### Don’t Fly Wizzness Class Video from Dave Carroll October 29th, 2025|1 min read ](https://www.davidmeermanscott.com/blog/dont-fly-wizzness-class-video-from-dave-carroll) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Chef%20Todd%20Edwards.jpg?width=1500&height=1010&name=Chef%20Todd%20Edwards.jpg) ### Pulling Back the Curtain to Show What Happens Behind-the-Scenes October 15th, 2025|1 min read ](https://www.davidmeermanscott.com/blog/pulling-back-the-curtain-to-show-what-happens-behind-the-scenes) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/DMS%20BM%20hybrid%202004.jpg?width=1432&height=966&name=DMS%20BM%20hybrid%202004.jpg) ### The Fandom Playbook: My New Book and Companion AI Chatbot September 24th, 2025|1 min read ](https://www.davidmeermanscott.com/blog/the-fandom-playbook-my-new-book-and-companion-ai-chatbot) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Stefano%20Paciotti.jpg?width=1500&height=1084&name=Stefano%20Paciotti.jpg) ### The Ham Whisperer of Rome: How Stefano’s Honest Videos Won the World’s Heart June 24th, 2025|1 min read ](https://www.davidmeermanscott.com/blog/the-ham-whisperer-of-rome-how-stefanos-honest-videos-won-the-worlds-heart) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/LinkedIn%20comments.jpg?width=1114&height=737&name=LinkedIn%20comments.jpg) ### Comments Are the Key to LinkedIn Engagement January 29th, 2025|1 min read ](https://www.davidmeermanscott.com/blog/comments-are-the-key-to-linkedin-engagement) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Kolkata%20Chai%20Ani%20and%20Ayan.jpg?width=1236&height=858&name=Kolkata%20Chai%20Ani%20and%20Ayan.jpg) ### Brewing Authenticity: How Kolkata Chai Co. 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