--- title: Building buzz does not have to be difficult image: https://www.davidmeermanscott.com/hs-fs/file-1077891016-jpg/blog-files/24_hour_fitness.jpg --- [Skip to main content](https://www.davidmeermanscott.com/blog/2007/07/building-buzz-d.html#maincontent) [ «  View All Posts ](https://www.davidmeermanscott.com/blog) # Building buzz does not have to be difficult July 22nd, 2007 0 min read By [David Meerman Scott](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) ![](https://www.davidmeermanscott.com/hs-fs/file-1077891016-jpg/blog-files/24_hour_fitness.jpg?width=100&height=29&name=24_hour_fitness.jpg) [Matt Heinz](http://mattonmarketing.blogspot.com/) points us to a fun, simple, and effective buzz marketing campaign. [![24_hour_fitness](https://www.davidmeermanscott.com/hs-fs/file-1077891016-jpg/blog-files/24_hour_fitness.jpg?width=100&height=29&name=24_hour_fitness.jpg "24_hour_fitness")](http://freshspot.typepad.com/.shared/image.html?/photos/uncategorized/2007/07/22/24_hour_fitness.jpg) At a busy downtown intersection near his home in Kirkland, WA, two stationary exercise bikes were placed in front of a [24 Hour Fitness](http://www.24hourfitness.com/) center. The bikes, sporting two young (and presumably buff) women in sunglasses were smack dab in the middle of the sidewalk. The women were having fun, getting some sun, smiling and waving to cars as they passed by. I wasn't there, but I can imagine waving back. And I'd be muttering under my breath that I need to lose a pound or two myself. And then I'd be admiring the buzz marketing approach. This is a cheap, memorable and effective way to build awareness in a crowded market. To quote Matt: "How easy was that?" [ David Meerman Scott ](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) David Meerman Scott is a business growth strategist, advisor to clever entrepreneurs who are building emerging companies, and the international bestselling author of a dozen books published in 30 languages. David’s high-energy keynote presentations, masterclasses, and virtual events educate, energize, and inspire. Connect: [mailto:david@freshspot.com](mailto:david@freshspot.com) Topics: [ Viral Marketing ](https://www.davidmeermanscott.com/blog/topic/viral-marketing) [ Case Studies ](https://www.davidmeermanscott.com/blog/topic/case-studies) [ Marketing ](https://www.davidmeermanscott.com/blog/topic/marketing) Don't forget to share this post: ## Related Articles [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Artemis%20earthset.jpg?width=5568&height=3712&name=Artemis%20earthset.jpg) ### Nasa’s Artemis II Lunar Mission: A PR Triumph for the USA April 11th, 2026|0 min read ](https://www.davidmeermanscott.com/blog/nasas-artemis-ii-lunar-mission-a-pr-triumph-for-the-usa) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Trump%20Biden%20shutterstock_2384408337.jpg?width=1500&height=1000&name=Trump%20Biden%20shutterstock_2384408337.jpg) ### US Presidential Debate: Hype, Spin, Memes, and Newsjacking June 24th, 2024|0 min read ](https://www.davidmeermanscott.com/blog/us-presidential-debate-hype-spin-memes-and-newsjacking) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Apple-WWCD23-Vision-Pro-with-battery-230605.jpg?width=1960&height=1102&name=Apple-WWCD23-Vision-Pro-with-battery-230605.jpg) ### Apple Vision Pro Spatial Computer Launch Is PR Done Right June 6th, 2023|0 min read ](https://www.davidmeermanscott.com/blog/apple-vision-pro-spatial-computer-launch-is-pr-done-right) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/dance.png?width=2048&height=1366&name=dance.png) ### Baseball That Puts Fans First! 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