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HIRE ME TO SPEAK

Marketing Speaker

The Latest from
David Meerman Scott

I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.

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While in Amsterdam where I keynoted the Marketing Pioneers event, I met Jan Willem Alphenaar, Producer and Director of DSB the Movie.

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Sandy beaches in warm and sunny locations are a commodity product. This may come as a complete shock to people in tourism marketing, but it's true. The traditional approach of showing white beach sand with footprints near lovely blue water and a bikini or two just doesn't cu...

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Thanks to Trevor Young the PR Warrior for alerting me to this wonderful video produced by Engage | ORM.

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Here's a clever marketing & PR approach that I really like. In an economy when there is a glut of luxury homes on the market, what can a homeowner do to make his property stand out? Why, get people talking about it of course!

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Simon Owens points us to a fascinating example of what can "go bad" on Twitter. The instant, always-on aspects of Twitter can make a well-organized "campaign" take off in an unintended direction.

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