I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
I love this video. Smoking Skills is a hip and fresh approach to raise awareness for the dangers of smoking amongst urban teens.
While in Amsterdam where I keynoted the Marketing Pioneers event, I met Jan Willem Alphenaar, Producer and Director of DSB the Movie.
Sandy beaches in warm and sunny locations are a commodity product. This may come as a complete shock to people in tourism marketing, but it's true. The traditional approach of showing white beach sand with footprints near lovely blue water and a bikini or two just doesn't cu...
Thanks to Trevor Young the PR Warrior for alerting me to this wonderful video produced by Engage | ORM.
Here's a clever marketing & PR approach that I really like. In an economy when there is a glut of luxury homes on the market, what can a homeowner do to make his property stand out? Why, get people talking about it of course!
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
