I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
I'm a huge fan of Creative Commons, a nonprofit organization that makes it easy for people to both share and build upon the work of others.
I love this video. Smoking Skills is a hip and fresh approach to raise awareness for the dangers of smoking amongst urban teens.
While in Amsterdam where I keynoted the Marketing Pioneers event, I met Jan Willem Alphenaar, Producer and Director of DSB the Movie.
Sandy beaches in warm and sunny locations are a commodity product. This may come as a complete shock to people in tourism marketing, but it's true. The traditional approach of showing white beach sand with footprints near lovely blue water and a bikini or two just doesn't cu...
Thanks to Trevor Young the PR Warrior for alerting me to this wonderful video produced by Engage | ORM.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
