Since then, I have been happily watching the wave of interest from this effort and am amazed by the metrics:
> When I first put it out, there was precisely one hit on Google for the exact phrase "new rules of pr." The last time I checked there were over 9,000 Google hits because hundreds of bloggers and online media outlets have written about the ebook and thousands of readers have commented on my blog and others.
> As I write this, it is nearly a year since the release of the first edition and more than 150,000 people have downloaded it (so far).
> An expanded hardcover edition The New Rules of Marketing and PR: How to use news releases, blogs, podcasts, viral marketing and online media to reach your buyers directly is due out in June 2007 from Wiley (you can pre-order the book on Amazon now).
David McInnis, founder & CEO of PRWeb, a Vocus Company, was among the very first people to download the ebook, write about it on his blog, and help push the viral marketing buzz. David suggested doing a second edition of the ebook and I am pleased that he has not only written a forward for it, but also contributed a series of newsmaker tips. David and the team at PRWeb have pioneered social media tools for press releases such as tagging and trackbacks, so he is the ideal person to put his stamp on this new and improved edition.