I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Nokia UK tweeted a fun image during the Apple announcement of the new iPhone offerings yesterday.
Gamification can be a great way to encourage loyal customers to share on social networks. It is an especially valuable form of marketing in the travel business.
This weekend I got my Open Water Scuba certification at Ocean Frontiers Ltd. in the Cayman Islands. I chose Ocean Frontiers because I connected with them on Facebook at the suggestion of a friend and then wrote about how the Ocean Frontiers Green Short Challenge is a terrifi...
As a kickoff to an awesome 2013, I’ve made my book World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories, free on all major ebook platforms as well as a PDF version.
Daan Weddepohl points us to this interesting way to launch a new Website.
Last month when I was in Melbourne, Australia my friend Trevor Young introduced me to Scott Kilmartin, the CEO of haul, a company that makes what I think are the hippest MacBook sleeves in the world.
Kevin Nalty is a video genius. His videos have been seen over 160 million times on YouTube alone.
UPDATE March 26, 2013: In what I believe is a really stupid move, at some point Air New Zealand made the video I talk about in this post private. Too bad. It had more than a million YouTube views and was serving as excellent marketing for the company.