I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Gamification can be a great way to encourage loyal customers to share on social networks. It is an especially valuable form of marketing in the travel business.
This weekend I got my Open Water Scuba certification at Ocean Frontiers Ltd. in the Cayman Islands. I chose Ocean Frontiers because I connected with them on Facebook at the suggestion of a friend and then wrote about how the Ocean Frontiers Green Short Challenge is a terrifi...
As a kickoff to an awesome 2013, I’ve made my book World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories, free on all major ebook platforms as well as a PDF version.
Daan Weddepohl points us to this interesting way to launch a new Website.
Last month when I was in Melbourne, Australia my friend Trevor Young introduced me to Scott Kilmartin, the CEO of haul, a company that makes what I think are the hippest MacBook sleeves in the world.
Kevin Nalty is a video genius. His videos have been seen over 160 million times on YouTube alone.
UPDATE March 26, 2013: In what I believe is a really stupid move, at some point Air New Zealand made the video I talk about in this post private. Too bad. It had more than a million YouTube views and was serving as excellent marketing for the company.
I'm a huge fan of Creative Commons, a nonprofit organization that makes it easy for people to both share and build upon the work of others.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
