I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Late last year, Seth Godin invited me to join him as part of the first wave of volunteers to work on what was then a dream: creating The Carbon Almanac. I was eager to help, but I was thinking how daunting the task of writing an important book would be.
Best Practices | Business to Business | New Rules of Marketing and PR | New Rules of Sales & Service | Sales Strategies
Successful sales and marketing no longer follow the playbooks that worked even just a few years ago. The rules have changed, yet most organizations and the sales and marketing professionals they employ haven't made the transition.
Best Practices | Case Studies | Fanocracy | Marketing | New Rules of Marketing and PR | New Rules of Sales & Service | writing
Last week, we received a letter from our home heating oil supplier, Cubby Oil & Energy. The letter was heartfelt, honest, and provided valuable information.
Best Practices | Case Studies | Fanocracy | Marketing | Newsjacking | Personal branding | Research and Analysis
Naming is difficult! Finding that perfect company or rock band name; something to call your product or service; or a wonderful book title can take months. And if you choose to work with a naming agency, it can cost a ton of money.
Best Practices | Marketing | New Rules of Marketing and PR | New Rules of Sales & Service | Worst Practices
The biggest mistake I see with sales and marketing (and I see it all the time) is when companies focus too much on their own products and services.
At the turn of the new year, I started following news about the rollout of free at home COVID tests. To be honest I was pessimistic. Boy was I wrong! I think it’s great that the website launched early, works flawlessly, and my test kits arrived much earlier than promised. Ho...
Best Practices | Business to Business | Fanocracy | Marketing | New Rules of Marketing and PR | Worst Practices
It’s increasingly clear based on my years of studying fandom that people are attracted to that which is personal to them. An athletic activity, sports team, company, service, rock band, author, or idea that encourages people to be part of a tribe of like-minded people serves...
My friend, HubSpot co-founder and Executive Chairperson Brian Halligan, who is my co-author on our book Marketing Lessons from the Grateful Dead loves the expression: “These are the Good Old Days!”