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Best Practices (3)
The Latest from David Meerman Scott
What’s Your Goal?
New Rules of Marketing and PR | Buyer Persona | Marketing | Best Practices
What’s Your Goal?
April 23rd, 2024|1 min read
Customer Testimonials Are Not Effective Storytelling
Worst Practices | writing | copywriting | Marketing | Best Practices
Customer Testimonials Are Not Effective Storytelling
March 26th, 2024|1 min read
Simple Two Page Marketing Strategy Plan
New Rules of Marketing and PR | Buyer Persona | Marketing | Best Practices
Simple Two Page Marketing Strategy Plan
March 21st, 2024|2 min read
Perplexity Shows the Future of AI-Powered Search
Search Engine Marketing | Marketing | Best Practices | Artificial Intelligence
Perplexity Shows the Future of AI-Powered Search
February 13th, 2024|3 min read
KOREAZ YouTube Channel Delivers Digital Public Diplomacy as Entertainment
New Rules of Marketing and PR | Public Relations | Case Studies | Marketing | Research and Analysis | YouTube | Advertising | Brand Journalism | Best Practices
KOREAZ YouTube Channel Delivers Digital Public Diplomacy as Entertainment
January 3rd, 2024|2 min read
Write and Publish a Book that Transforms Your Business and Supercharges Your Personal Brand
Thought Leadership | Personal branding | writing | Marketing | Books | Best Practices
Write and Publish a Book that Transforms Your Business and Supercharges Your Personal Brand
December 12th, 2023|2 min read
People Pay To See Others Believe In Themselves
Music | Books | Best Practices | Fanocracy
People Pay To See Others Believe In Themselves
December 6th, 2023|1 min read
The Power of a First-Person Professional Biography in a World of AI and Deepfakes
Personal branding | writing | Best Practices | Artificial Intelligence
The Power of a First-Person Professional Biography in a World of AI and Deepfakes
November 21st, 2023|1 min read
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Doritos Silent “Crunch Cancelling” Plug-In for Gamers
Buyer Persona | Public Relations | Case Studies | Best Practices | Artificial Intelligence
Doritos Silent “Crunch Cancelling” Plug-In for Gamers
November 8th, 2023|1 min read
What Phrase or Word Do You Own?
New Rules of Marketing and PR | Case Studies | Marketing | Books | Best Practices
What Phrase or Word Do You Own?
September 29th, 2023|3 min read
Fandom at HubSpot’s INBOUND Conference
Case Studies | Best Practices | Fanocracy
Fandom at HubSpot’s INBOUND Conference
September 18th, 2023|2 min read
Why You Need a Blog in the Age of AI and Social Networking
Social Media | New Rules of Marketing and PR | Marketing | Best Practices | Artificial Intelligence
Why You Need a Blog in the Age of AI and Social Networking
September 5th, 2023|2 min read
How to Get Found in LLM AI Search Like ChatGPT-Powered Bing
Search Engine Marketing | New Rules of Marketing and PR | Case Studies | Marketing | Best Practices | Artificial Intelligence
How to Get Found in LLM AI Search Like ChatGPT-Powered Bing
August 16th, 2023|3 min read
Make Your Web Content Accessible To All
New Rules of Marketing and PR | Buyer Persona | Sales Strategies | Marketing | Best Practices
Make Your Web Content Accessible To All
July 25th, 2023|2 min read
Thoughtful Extras That Turn Customers Into Fans
Buyer Persona | Case Studies | Music | Best Practices | Fanocracy
Thoughtful Extras That Turn Customers Into Fans
July 7th, 2023|1 min read
Remaining Human in a World of AI
writing | Best Practices | Artificial Intelligence
Remaining Human in a World of AI
June 21st, 2023|3 min read
Carve Your Own Trail: Effective Product Positioning Through Distinctiveness, Not Comparison
Buyer Persona | Case Studies | Sales Strategies | Marketing | Best Practices
Carve Your Own Trail: Effective Product Positioning Through Distinctiveness, Not Comparison
June 13th, 2023|2 min read
Apple Vision Pro Spatial Computer Launch Is PR Done Right
Viral Marketing | Press Release Content | New Rules of Marketing and PR | Buyer Persona | Public Relations | Case Studies | writing | Real-Time Marketing & PR | Marketing | Media Relations | Facebook | Newsjacking | Advertising | Brand Journalism | Best Practices | Business to Business | Artificial Intelligence
Apple Vision Pro Spatial Computer Launch Is PR Done Right
June 6th, 2023|4 min read
How to Work with Your Bosses to Implement Modern Marketing Including AI
New Rules of Marketing and PR | Marketing | Best Practices | Artificial Intelligence
How to Work with Your Bosses to Implement Modern Marketing Including AI
May 8th, 2023|2 min read
Beyond the AI Hype: Aligning Marketing Strategy with Organizational Goals
Marketing | Best Practices | Artificial Intelligence
Beyond the AI Hype: Aligning Marketing Strategy with Organizational Goals
March 22nd, 2023|2 min read