--- title: How would you react? image: https://www.davidmeermanscott.com/hs-fs/file-1604287471-jpg/blog-files/6a00d83451f23a69e2014e8c33b149970d-250wi.jpg --- [Skip to main content](https://www.davidmeermanscott.com/blog/2011/10/how-would-you-react.html#maincontent) [ «  View All Posts ](https://www.davidmeermanscott.com/blog) # How would you react? October 12th, 2011 1 min read By [David Meerman Scott](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) ![](https://www.davidmeermanscott.com/hs-fs/file-1604287471-jpg/blog-files/6a00d83451f23a69e2014e8c33b149970d-250wi.jpg?width=250&height=191&name=6a00d83451f23a69e2014e8c33b149970d-250wi.jpg) [![Power law](https://www.davidmeermanscott.com/hs-fs/file-1604287471-jpg/blog-files/6a00d83451f23a69e2014e8c33b149970d-250wi.jpg "Power law")](http://freshspot.typepad.com/.a/6a00d83451f23a69e2014e8c33b149970d-popup)As I've been talking about the ideas of [Real-Time Marketing & PR](https://www.davidmeermanscott.com/real-time-marketing.html), many people tell me they have difficulty identifying opportunities and threats. Throughout the real-time online world of the web, I see the same patterns again and again as stories are driven by the Real-Time Marketing & PR Power Law. *You've got to react quickly. * **News breaks in moments. Your opportunity is now. Not tomorrow. Now.** Could you recognize a snowballing situation in its early stages? Is your organization prepared to react with a real-time mindset? **How would you react if, right now . . . ?** - Your company is cited as the best place to work by your local newspaper. - A customer raves about your customer service on an influential trade magazine web site. - A well-known industry analyst says on his blog that your company is too difficult to do business with. - A competitor announces they are lowering prices by 25 percent. - Your CEO is fired. - In forums and chat rooms, people said your product poses a health risk. - A huge company announces its intent to acquire your competitor. Be they opportunities or threats, you may be confronted by scenarios like these when you least expect them. If you understand how quickly events can unfold and are ready to react, you will gain significant competitive advantage. **The key is having the right mind-set.** [ David Meerman Scott ](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) David Meerman Scott is a business growth strategist, advisor to clever entrepreneurs who are building emerging companies, and the international bestselling author of a dozen books published in 30 languages. David’s high-energy keynote presentations, masterclasses, and virtual events educate, energize, and inspire. Connect: [mailto:david@freshspot.com](mailto:david@freshspot.com) Topics: [ Real-Time Marketing & PR ](https://www.davidmeermanscott.com/blog/topic/real-time-marketing-pr) [ Best Practices ](https://www.davidmeermanscott.com/blog/topic/best-practices) Don't forget to share this post: ## Related Articles [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Real%20Time%20PR.png?width=1536&height=1024&name=Real%20Time%20PR.png) ### Why Real-Time PR Matters in the Age of AI Search September 17th, 2025|1 min read ](https://www.davidmeermanscott.com/blog/why-real-time-pr-matters-in-the-age-of-ai-search) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Trump%20Mug%20shot.jpg?width=1832&height=1226&name=Trump%20Mug%20shot.jpg) ### Trump Rejoins Twitter After 2 Years, Sharing His Mug Shot August 25th, 2023|1 min read ](https://www.davidmeermanscott.com/blog/trump-rejoins-twitter-after-2-years-sharing-his-mug-shot) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Apple-WWCD23-Vision-Pro-with-battery-230605.jpg?width=1960&height=1102&name=Apple-WWCD23-Vision-Pro-with-battery-230605.jpg) ### Apple Vision Pro Spatial Computer Launch Is PR Done Right June 6th, 2023|1 min read ](https://www.davidmeermanscott.com/blog/apple-vision-pro-spatial-computer-launch-is-pr-done-right) [![Huge number of cases of Budweiser](https://www.davidmeermanscott.com/hs-fs/hubfs/Budweiser.jpeg?width=680&height=450&name=Budweiser.jpeg) ### World Cup Sponsor Budweiser Gives Beer To Winning Country When Qatar Bans Alcohol December 8th, 2022|1 min read ](https://www.davidmeermanscott.com/blog/world-cup-sponsor-budweiser-gives-beer-to-winning-country-when-qatar-bans-alcohol) [![Twitter and Mastodon logos](https://www.davidmeermanscott.com/hs-fs/hubfs/Mastodon%20will%20not%20replace%20Twitter.jpg?width=1002&height=520&name=Mastodon%20will%20not%20replace%20Twitter.jpg) ### No Way Mastodon Will Kill Twitter November 10th, 2022|1 min read ](https://www.davidmeermanscott.com/blog/no-way-mastodon-will-kill-twitter) [![](https://www.davidmeermanscott.com/hubfs/Merch%20table.jpg) ### Real and Perceived Scarcity as a Marketing Strategy October 26th, 2021|1 min read ](https://www.davidmeermanscott.com/blog/real-and-perceived-scarcity-as-a-marketing-strategy) [![](https://www.davidmeermanscott.com/hubfs/Harris%204.jpg) ### Joe Biden Announces Kamala Harris as VP Pick to Fans First August 12th, 2020|1 min read ](https://www.davidmeermanscott.com/blog/joe-biden-announces-kamala-harris-as-vp-pick-to-fans-first) [![1 NH and USA flags](https://www.davidmeermanscott.com/hubfs/1%20NH%20and%20USA%20flags.jpg) ### Democratic Presidential Candidates Not Using Digital Platforms to the Full Potential May 8th, 2019|1 min read ](https://www.davidmeermanscott.com/blog/democratic-presidential-candidates-not-using-digital-platforms-to-the-full-potential) [![Carbon black image 2.jpg](https://www.davidmeermanscott.com/hubfs/Carbon%20black%20image%202.jpg) ### Carbon Black Seizes The Moment When Expertise Is In High Demand June 29th, 2017|1 min read ](https://www.davidmeermanscott.com/blog/carbon-black-seizes-the-moment-when-expertise-is-in-high-demand) [![IOT-Press release.jpg](https://www.davidmeermanscott.com/hubfs/IOT-Press%20release.jpg) ### World’s First Real-Time Data Enabled Toilet Paper Holder! 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