--- title: Reactvertising [TM] a hysterical look at Real-Time Marketing description: This fantasitic video from john st advertising poking fun at Real-Time Marketing and Newsjacking has got to be seen! image: https://www.davidmeermanscott.com/hs-fs/hub/413105/file-1998147749.jpg --- [Skip to main content](https://www.davidmeermanscott.com/blog/reactvertising-tm-a-hysterical-look-at-real-time-marketing#maincontent) [ «  View All Posts ](https://www.davidmeermanscott.com/blog) # Reactvertising [TM] a hysterical look at Real-Time Marketing October 31st, 2014 1 min read By [David Meerman Scott](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) ![](https://www.davidmeermanscott.com/hs-fs/hub/413105/file-1998147749.jpg/John_St.jpg.jpg?width=628&height=344&name=John_St.jpg.jpg) **This fantastic video from [john st advertising ](http://www.johnst.com)poking fun at Real-Time Marketing and Newsjacking has got to be seen!** *Does your agency take hours to respond to the latest trending hashtag or celebrity death? Is your brand missing out on being part of the conversation because you're reacting too slow? * *With Reactvertising™ from Toronto ad agency john st., your brand will never miss another opportunity to own the conversation. By ignoring old school "thinking" paradigms in favour of "reactivism", john st. is creating compelling content for its clients in seconds.* Direct link to [Reactvertising™](https://www.youtube.com/watch?v=FHp5_Gcpb9Q) on YouTube ## Humor is Truth ![John_St](https://www.davidmeermanscott.com/hs-fs/hub/413105/file-1998147749.jpg?width=253&name=file-1998147749.jpg)As the author of [Real-Time Marketing & PR](http://www.amazon.com/exec/obidos/ASIN/1118155998/freshspotpubl-20) (a *Wall Street Journal* bestseller) and [Newsjacking](https://www.newsjacking.com) -- two books about the idea of real-time, this video is deeply satisfying for me.  When something becomes funny, it means people understand it. As an author and speaker, that means my ideas are resonating.  **Thank you john st. advertising! ** Here are some additional installments in this wonderful series: [Reactvertising™ R&D](https://www.youtube.com/watch?v=5bhu--9dFPk) *"When you think of what's the biggest thing you can react to in real-time, there's all sorts of stuff out there, but the big one is death."* [Reactvertising™ in TV](https://www.youtube.com/watch?v=7oWWo3DybQ8) *"The challenge is getting the same type of knee-jerk reaction speed into traditional advertising."* [Reactvertising™ in Mobile](https://www.youtube.com/watch?v=vKgmJyTQ1FM) *"Push notifications are key for interrupting at just the right moment. Thanks to big data, we know exactly where people are, who they're with and what they're doing."* Thanks to [Tyson Goodridge](https://twitter.com/goodridge) for being the first to share this with me, a few hours after it was released. [ David Meerman Scott ](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) David Meerman Scott is a business growth strategist, advisor to clever entrepreneurs who are building emerging companies, and the international bestselling author of a dozen books published in 30 languages. David’s high-energy keynote presentations, masterclasses, and virtual events educate, energize, and inspire. Connect: [mailto:david@freshspot.com](mailto:david@freshspot.com) Topics: [ Real-Time Marketing & PR ](https://www.davidmeermanscott.com/blog/topic/real-time-marketing-pr) [ YouTube ](https://www.davidmeermanscott.com/blog/topic/youtube) [ Newsjacking ](https://www.davidmeermanscott.com/blog/topic/newsjacking) Don't forget to share this post: ## Related Articles [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Real%20Time%20PR.png?width=1536&height=1024&name=Real%20Time%20PR.png) ### Why Real-Time PR Matters in the Age of AI Search September 17th, 2025|1 min read ](https://www.davidmeermanscott.com/blog/why-real-time-pr-matters-in-the-age-of-ai-search) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Trump%20Mug%20shot.jpg?width=1832&height=1226&name=Trump%20Mug%20shot.jpg) ### Trump Rejoins Twitter After 2 Years, Sharing His Mug Shot August 25th, 2023|1 min read ](https://www.davidmeermanscott.com/blog/trump-rejoins-twitter-after-2-years-sharing-his-mug-shot) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Apple-WWCD23-Vision-Pro-with-battery-230605.jpg?width=1960&height=1102&name=Apple-WWCD23-Vision-Pro-with-battery-230605.jpg) ### Apple Vision Pro Spatial Computer Launch Is PR Done Right June 6th, 2023|1 min read ](https://www.davidmeermanscott.com/blog/apple-vision-pro-spatial-computer-launch-is-pr-done-right) [![Huge number of cases of Budweiser](https://www.davidmeermanscott.com/hs-fs/hubfs/Budweiser.jpeg?width=680&height=450&name=Budweiser.jpeg) ### World Cup Sponsor Budweiser Gives Beer To Winning Country When Qatar Bans Alcohol December 8th, 2022|1 min read ](https://www.davidmeermanscott.com/blog/world-cup-sponsor-budweiser-gives-beer-to-winning-country-when-qatar-bans-alcohol) [![Twitter and Mastodon logos](https://www.davidmeermanscott.com/hs-fs/hubfs/Mastodon%20will%20not%20replace%20Twitter.jpg?width=1002&height=520&name=Mastodon%20will%20not%20replace%20Twitter.jpg) ### No Way Mastodon Will Kill Twitter November 10th, 2022|1 min read ](https://www.davidmeermanscott.com/blog/no-way-mastodon-will-kill-twitter) [![](https://www.davidmeermanscott.com/hubfs/Merch%20table.jpg) ### Real and Perceived Scarcity as a Marketing Strategy October 26th, 2021|1 min read ](https://www.davidmeermanscott.com/blog/real-and-perceived-scarcity-as-a-marketing-strategy) [![](https://www.davidmeermanscott.com/hubfs/Harris%204.jpg) ### Joe Biden Announces Kamala Harris as VP Pick to Fans First August 12th, 2020|1 min read ](https://www.davidmeermanscott.com/blog/joe-biden-announces-kamala-harris-as-vp-pick-to-fans-first) [![1 NH and USA flags](https://www.davidmeermanscott.com/hubfs/1%20NH%20and%20USA%20flags.jpg) ### Democratic Presidential Candidates Not Using Digital Platforms to the Full Potential May 8th, 2019|1 min read ](https://www.davidmeermanscott.com/blog/democratic-presidential-candidates-not-using-digital-platforms-to-the-full-potential) [![Carbon black image 2.jpg](https://www.davidmeermanscott.com/hubfs/Carbon%20black%20image%202.jpg) ### Carbon Black Seizes The Moment When Expertise Is In High Demand June 29th, 2017|1 min read ](https://www.davidmeermanscott.com/blog/carbon-black-seizes-the-moment-when-expertise-is-in-high-demand) [![IOT-Press release.jpg](https://www.davidmeermanscott.com/hubfs/IOT-Press%20release.jpg) ### World’s First Real-Time Data Enabled Toilet Paper Holder! 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