This fantastic video from john st advertising poking fun at Real-Time Marketing and Newsjacking has got to be seen!
Does your agency take hours to respond to the latest trending hashtag or celebrity death? Is your brand missing out on being part of the conversation because you're reacting too slow?
With Reactvertising™ from Toronto ad agency john st., your brand will never miss another opportunity to own the conversation. By ignoring old school "thinking" paradigms in favour of "reactivism", john st. is creating compelling content for its clients in seconds.
Direct link to Reactvertising™ on YouTube
Humor is Truth
As the author of Real-Time Marketing & PR (a Wall Street Journal bestseller) and Newsjacking -- two books about the idea of real-time, this video is deeply satisfying for me.
When something becomes funny, it means people understand it. As an author and speaker, that means my ideas are resonating.
Thank you john st. advertising!
Here are some additional installments in this wonderful series:
"When you think of what's the biggest thing you can react to in real-time, there's all sorts of stuff out there, but the big one is death."
"The challenge is getting the same type of knee-jerk reaction speed into traditional advertising."
"Push notifications are key for interrupting at just the right moment. Thanks to big data, we know exactly where people are, who they're with and what they're doing."
Thanks to Tyson Goodridge for being the first to share this with me, a few hours after it was released.
