I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
In late 2013 I signed up for the Google Glass Explorer Program and last week I received my Google Glass Explorer Edition 2.0. The Explorer Program is designed for people who want to get involved early and help shape the future of Glass.
This holiday season, many thousands of companies did what is expected – interrupt us with inane greetings. Marketers spend time and money because, well, “aren't we supposed to send greetings to clients?” The vast majority I received were a complete waste of time. Do you real...
The term big data has gotten a lot of press.
Best Practices | Brand Journalism | Case Studies | Facebook | New Rules of Sales & Service | Real-Time Marketing & PR | Twitter
Last week I presented a Masterclass in Cairo and had an opportunity to meet with many marketers who are using real-time engagement and social media effectively to reach customers in the Egypt market.
Brand Journalism | Marketing | Media Relations | New Rules of Marketing and PR | Public Relations | Real-Time Marketing & PR | Social Media
With the release of the 4th edition of my book The New Rules of Marketing & PR this week, I've been reflecting on the progress we've made as marketers and entrepreneurs in just a few short years. We are lucky to be living in the middle of a communications revolution! It ...
On Friday, I presented at BMA Blaze, the Business Marketing Association's annual conference. I delivered a mini-keynote and then led a panel In the Moment: How and Why to Do Real-Time B2B Marketing with:
Best Practices | Brand Journalism | Media Relations | Public Relations | Real-Time Marketing & PR | Research and Analysis | Social Media | Worst Practices
Too many people are still hung up with outdated artificial demarcations between "mainstream media" and "social media", arguing that one is more legitimate. This leads to flawed marketing and PR strategic decisions.
Google News results now prominently show results from Google Plus (Google+ or just G+). This presents an exciting opportunity for real-time marketers for newsjacking using Google+.