--- title: Let fans help you launch your new site in real-time image: https://www.davidmeermanscott.com/hs-fs/file-1601576893-jpg/blog-files/6a00d83451f23a69e2015432eaf5d7970c-200wi.jpg --- [Skip to main content](https://www.davidmeermanscott.com/blog/2011/06/let-fans-help-you-launch-your-new-site-in-real-time.html#maincontent) [ «  View All Posts ](https://www.davidmeermanscott.com/blog) # Let fans help you launch your new site in real-time June 10th, 2011 1 min read By [David Meerman Scott](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) ![](https://www.davidmeermanscott.com/hs-fs/file-1601576893-jpg/blog-files/6a00d83451f23a69e2015432eaf5d7970c-200wi.jpg?width=200&height=114&name=6a00d83451f23a69e2015432eaf5d7970c-200wi.jpg) [Daan Weddepohl](http://twitter.com/#!/dwed) points us to this interesting way to launch a new Website. [![Rec](https://www.davidmeermanscott.com/hs-fs/file-1601576893-jpg/blog-files/6a00d83451f23a69e2015432eaf5d7970c-200wi.jpg "Rec")](http://freshspot.typepad.com/.a/6a00d83451f23a69e2015432eaf5d7970c-pi) When [Recensiekoning](http://www.recensiekoning.nl/), a Dutch news site, implemented their site redesign a few days ago, they called on their fans for real-time support. Recensiekoning counted down the time until the new site was to be unveiled and fans who tweeted about it got their Twitter photo or avatar on the countdown screen. This is a great way to include people something that is obviously exciting for the company and might otherwise be ignored. The tactic worked great. Hundreds of people jumped into the game. Then thousands. Soon Recensiekoning was a trending topic on Twitter in the Netherlands. The team generated more views in three hours than they normally handle in two weeks. But then overwhelming demand crashed their servers. While they couldn't offer viewers the new and thoroughly tested website the way had planned, they did some real-time fixes that worked out in the end because of the tremendous attention the site and the fan interaction created. **Team Recensiekoning produced this real-time video to show how it all went down. ** [Direct link to video here.](http://www.youtube.com/watch?v=azydQDRP3r8) **What are you doing to involve your fans with the exciting things happening in your world?** [ David Meerman Scott ](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) David Meerman Scott is a business growth strategist, advisor to clever entrepreneurs who are building emerging companies, and the international bestselling author of a dozen books published in 30 languages. David’s high-energy keynote presentations, masterclasses, and virtual events educate, energize, and inspire. Connect: [mailto:david@freshspot.com](mailto:david@freshspot.com) Topics: [ Viral Marketing ](https://www.davidmeermanscott.com/blog/topic/viral-marketing) [ Case Studies ](https://www.davidmeermanscott.com/blog/topic/case-studies) [ Real-Time Marketing & PR ](https://www.davidmeermanscott.com/blog/topic/real-time-marketing-pr) [ Best Practices ](https://www.davidmeermanscott.com/blog/topic/best-practices) Don't forget to share this post: ## Related Articles [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Artemis%20earthset.jpg?width=5568&height=3712&name=Artemis%20earthset.jpg) ### Nasa’s Artemis II Lunar Mission: A PR Triumph for the USA April 11th, 2026|1 min read ](https://www.davidmeermanscott.com/blog/nasas-artemis-ii-lunar-mission-a-pr-triumph-for-the-usa) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Trump%20Biden%20shutterstock_2384408337.jpg?width=1500&height=1000&name=Trump%20Biden%20shutterstock_2384408337.jpg) ### US Presidential Debate: Hype, Spin, Memes, and Newsjacking June 24th, 2024|1 min read ](https://www.davidmeermanscott.com/blog/us-presidential-debate-hype-spin-memes-and-newsjacking) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Apple-WWCD23-Vision-Pro-with-battery-230605.jpg?width=1960&height=1102&name=Apple-WWCD23-Vision-Pro-with-battery-230605.jpg) ### Apple Vision Pro Spatial Computer Launch Is PR Done Right June 6th, 2023|1 min read ](https://www.davidmeermanscott.com/blog/apple-vision-pro-spatial-computer-launch-is-pr-done-right) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/dance.png?width=2048&height=1366&name=dance.png) ### Baseball That Puts Fans First! 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