I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Most people inside companies think their job is to facilitate transactions with customers and to do so at as low cost as possible. However, there is a better way to grow a business.
Some companies are so focused on telling customers how to enjoy their products and services and art, they miss the fan-made culture that has blossomed around them.
If you are an independent professional services provider, I suggest you consider rewriting your website in the first person. Doctors, lawyers, consultants, and the like project a more human approach when they talk about their work in their own words.
Headlines are super important. Your blog post, LinkedIn article, YouTube video, press release, or webpage will get more attention when it includes a well-crafted headline. However, there is a fine line between a clickbait headline and one that delivers on its promise.
It’s peak summer season in the Northern Hemisphere and people here in New England are giddy with the excitement. The short summer season means getting outdoors... now! It’s a chance to be with friends, in real life, doing what we love.
Publishing a book is the ultimate way to build authority and credibility in the marketplace. Your book can generate passionate fans of your work, lead to more business at higher fees, make raising VC funding easier, put you on the fast track for promotion, or launch a public...
When we’re near people we trust, when we are with our tribe, a personal connection develops. This is a survival technique developed over thousands of generations and is an important component of fandom.
When everything is all AI and digital and bot, a genuine human connection is a great way to build fans.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
