HIRE ME TO SPEAK
HIRE ME TO SPEAK

David Meerman Scott Blog

David Meerman Scott is a marketing strategist, bestselling author of ten books including three international bestsellers, and a professional speaker on topics including marketing, sales, and social media.

Marketing  |  Newsjacking  |  Personal branding  |  Public Speaking

How Professionals Use Newsjacking To Generate Media Attention And Book Speaking Gigs

Recently, I delivered a main stage keynote presentation at Influence 2018, the National Speakers Association annual conference. In my talk with 1,500 in the audience, I shared how professionals can use newsjacking to get noticed, to generate media attention, to book speaking gigs, and to grow business. With thanks to NSA, I’m thrilled to share the full video of my 20-minute talk.

Read More

Best Practices  |  Brand Journalism  |  Case Studies  |  Marketing  |  Thought Leadership  |  ebooks

Free Ebook Generates Millions of Dollars in New Business

Last week I posted about the value of free content vs putting a gate that requires an email address and other personal information to get the content. Many people commented about my strategy of totally free content on my post Really, Truly, Actually Free Content and on social media. Today, I am sharing the results of one free content offer, an ebook that has generated millions of dollars in new business for the author.

Read More

Your Essential Strategic Business Marketing Tool

Subscribe to the blog to get your free template.

Best Practices  |  Marketing  |  white papers

Really, Truly, Actually Free Content

I frequently talk about the value of free content as way to reach buyers. Offering valuable information at the moment that people are looking is a great way to showcase your expertise. But most “free” offers are not free at all.

Read More

Advertising  |  Best Practices  |  Marketing  |  New Rules of Marketing and PR  |  Worst Practices

Old Rules of Marketing vs New Rules of Marketing

Many people have asked me to sum up the ideas of my international bestseller The New Rules of Marketing and PR into just a few words. 

Read More

Advertising  |  Marketing  |  Worst Practices  |  copywriting  |  writing

Are You Marketing Like American Cheese?

I love cheese of all kinds except the Pasteurized, Processed yellowish Cheese Food gunk that we here in the USA call “American Cheese”. In my country this stuff, which is mass-produced in a factory, is often sold in individually packaged slices and is what McDonald’s puts on their Big Mac sandwiches. It’s as far from delicious natural cheeses like Gruyere and Brie and Cheddar as a my bike is from a 1961 Maserati 3500 GT Spyder by Vignale.

Read More

Case Studies  |  Marketing  |  Newsjacking  |  Worst Practices

IHOP, #IHOb, And Lying To Your Fans As A Marketing Strategy

Social media exploded with the news, released June 4, that IHOP (International House of Pancakes) was to change their name  to “IHOb”. Yesterday they announced they aren’t really changing their name. They were lying. It was just a marketing ploy. Ugh.

Read More