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Marketing (2)
The Latest from David Meerman Scott
Gamify Products and Services to Create Fans and Grow Business
Case Studies | Marketing | Best Practices | Fanocracy
Gamify Products and Services to Create Fans and Grow Business
May 13th, 2025|2 min read
The Story Customers Tell Themselves
New Rules of Marketing and PR | Buyer Persona | Marketing | Advertising | Brand Journalism | Best Practices
The Story Customers Tell Themselves
May 6th, 2025|2 min read
The Branding of Brand Brand Beer
Case Studies | Marketing | Advertising
The Branding of Brand Brand Beer
March 12th, 2025|2 min read
Copying Your Competition
Copying Your Competition
March 5th, 2025|2 min read
The Power of Humanity in Our AI-Driven World
Marketing | Best Practices | Business to Business | Fanocracy | Artificial Intelligence
The Power of Humanity in Our AI-Driven World
February 27th, 2025|2 min read
Your Organization’s History As Content Marketing
Press Release Content | Case Studies | Marketing | Media Relations | Advertising | Fanocracy
Your Organization’s History As Content Marketing
February 10th, 2025|1 min read
Artistic Craft or AI Dreck in 2025?
Personal branding | writing | Marketing | Best Practices | Artificial Intelligence
Artistic Craft or AI Dreck in 2025?
January 7th, 2025|2 min read
What Makes a Great Marketer?
New Rules of Marketing and PR | Marketing | Advertising | Best Practices
What Makes a Great Marketer?
December 17th, 2024|1 min read
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Automaker Website Frustrations Push Buyers Elsewhere
Worst Practices | Case Studies | Marketing | Advertising
Automaker Website Frustrations Push Buyers Elsewhere
December 10th, 2024|1 min read
Please Do Not Play Without Permission
Worst Practices | Case Studies | Sales Strategies | Marketing | Advertising | Best Practices | Artificial Intelligence
Please Do Not Play Without Permission
November 12th, 2024|2 min read
The New ChatGPT Search Is Good News For Marketers
Search Engine Marketing | Marketing | Artificial Intelligence
The New ChatGPT Search Is Good News For Marketers
November 4th, 2024|1 min read
Great B2B Marketing Is About People
New Rules of Marketing and PR | Marketing | Business to Business
Great B2B Marketing Is About People
August 26th, 2024|1 min read
9th Edition of The New Rules of Marketing & PR Publishes Today
New Rules of Marketing and PR | Public Relations | Marketing | Books | Artificial Intelligence
9th Edition of The New Rules of Marketing & PR Publishes Today
August 20th, 2024|2 min read
Companies Have An Obligation To Help Customers By Deploying AI & ML Within User Interfaces
New Rules of Marketing and PR | Case Studies | Marketing | Best Practices | Fanocracy
Companies Have An Obligation To Help Customers By Deploying AI & ML Within User Interfaces
July 30th, 2024|2 min read
Fiction and Fact! New Movie “Fly Me To The Moon” Partly Based On My Book
Marketing the Moon | Public Relations | Case Studies | Marketing | Advertising
Fiction and Fact! New Movie “Fly Me To The Moon” Partly Based On My Book
July 17th, 2024|3 min read
US Presidential Debate: Hype, Spin, Memes, and Newsjacking
Viral Marketing | Public Speaking | Buyer Persona | Marketing | US Presidential Campaign Marketing & PR | Newsjacking | Artificial Intelligence
US Presidential Debate: Hype, Spin, Memes, and Newsjacking
June 24th, 2024|2 min read
New 9th Edition of The New Rules of Marketing & PR Coming in August!
New Rules of Marketing and PR | Public Relations | Case Studies | Marketing | Books | Virtual Events | Artificial Intelligence
New 9th Edition of The New Rules of Marketing & PR Coming in August!
June 20th, 2024|2 min read
Fans First Banana Ball Delights at Sold Out Fenway Park Game
Social Media | New Rules of Marketing and PR | Case Studies | Marketing | YouTube | Fanocracy
Fans First Banana Ball Delights at Sold Out Fenway Park Game
June 10th, 2024|4 min read
The Reality of AI Adoption in B2B Marketing
Case Studies | Marketing | Best Practices | Business to Business | Virtual Events | Artificial Intelligence
The Reality of AI Adoption in B2B Marketing
June 6th, 2024|4 min read
Samsung’s “UnCrush” Video Newsjacking of Apple Fail
New Rules of Marketing and PR | Public Relations | Case Studies | Marketing | Newsjacking | Advertising
Samsung’s “UnCrush” Video Newsjacking of Apple Fail
May 16th, 2024|0 min read