I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Some people throw their hands in the air and say they don’t understand artificial intelligence. Others think they understand AI, but really don’t. Here’s the down and dirty way to think about any AI application: it’s just data plus math.
Have you been following the introduction of Max, the rebrand of HBO Max? It’s crazy! Parent company Warner Bros. Discovery took a decades old brand, HBO, a pioneer in the world of delivering video content, and stripped away the brand equity.
This morning, I signed an Open Letter, putting my name together with academics, researchers, and business people calling on all Artificial Intelligence labs to immediately pause for at least 6 months the training of AI systems more powerful than GPT-4.
The Eighteenth Amendment of the Constitution of the United States established the prohibition of alcoholic beverages beginning in 1920. Now, just over one hundred years later, there’s talk in Congressional hearings of prohibiting the use of TikTok in the US.
With all the hype about large language model AI services like ChatGPT, I’ve spoken with many marketers and executives who are diving into using the tools but not thinking through how they will help achieve company goals.
Recently, I discovered Stoned Immaculate, an online clothing store that immediately captured my interest with a super-cool, retro vibe. I guess that’s because I’m (partly at least) a Modern-Day Hippie, the buyer persona that Stoned Immaculate’s Creative director Elliot Hans ...
This week, HubSpot launched ChatSpot, a new AI tool that makes it easy for HubSpot customers to use natural language prompts to access their marketing, sales, and customer support data in the HubSpot CRM.
Nearly all the buzz about AI in the past several months has been around using AI tools like ChatGPT for text and Dall-E for images to access and organize data found on the public Web. Far more interesting to me, and where billions is being invested by VCs right now, is how A...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
