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Marketing (4)
The Latest from David Meerman Scott
Write and Publish a Book that Transforms Your Business and Supercharges Your Personal Brand
Thought Leadership | Personal branding | writing | Marketing | Books | Best Practices
Write and Publish a Book that Transforms Your Business and Supercharges Your Personal Brand
December 12th, 2023|2 min read
The End of Mass
New Rules of Marketing and PR | Marketing | Research and Analysis | Advertising | Fanocracy
The End of Mass
October 26th, 2023|1 min read
Just Because You Can Doesn’t Mean You Should
Worst Practices | Marketing | Advertising
Just Because You Can Doesn’t Mean You Should
October 19th, 2023|2 min read
What Phrase or Word Do You Own?
New Rules of Marketing and PR | Case Studies | Marketing | Books | Best Practices
What Phrase or Word Do You Own?
September 29th, 2023|3 min read
Why You Need a Blog in the Age of AI and Social Networking
Social Media | New Rules of Marketing and PR | Marketing | Best Practices | Artificial Intelligence
Why You Need a Blog in the Age of AI and Social Networking
September 5th, 2023|2 min read
Trump Rejoins Twitter After 2 Years, Sharing His Mug Shot
Twitter | Case Studies | Real-Time Marketing & PR | Marketing | Media Relations | US Presidential Campaign Marketing & PR
Trump Rejoins Twitter After 2 Years, Sharing His Mug Shot
August 25th, 2023|1 min read
How to Get Found in LLM AI Search Like ChatGPT-Powered Bing
Search Engine Marketing | New Rules of Marketing and PR | Case Studies | Marketing | Best Practices | Artificial Intelligence
How to Get Found in LLM AI Search Like ChatGPT-Powered Bing
August 16th, 2023|3 min read
Make Your Web Content Accessible To All
New Rules of Marketing and PR | Buyer Persona | Sales Strategies | Marketing | Best Practices
Make Your Web Content Accessible To All
July 25th, 2023|2 min read
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Presidential Election 2024: How Artificial Intelligence is Rewriting the Marketing Rules
New Rules of Marketing and PR | Buyer Persona | Case Studies | Marketing | Facebook | US Presidential Campaign Marketing & PR | Advertising | Artificial Intelligence
Presidential Election 2024: How Artificial Intelligence is Rewriting the Marketing Rules
June 29th, 2023|4 min read
Carve Your Own Trail: Effective Product Positioning Through Distinctiveness, Not Comparison
Buyer Persona | Case Studies | Sales Strategies | Marketing | Best Practices
Carve Your Own Trail: Effective Product Positioning Through Distinctiveness, Not Comparison
June 13th, 2023|2 min read
Apple Vision Pro Spatial Computer Launch Is PR Done Right
Viral Marketing | Press Release Content | New Rules of Marketing and PR | Buyer Persona | Public Relations | Case Studies | writing | Real-Time Marketing & PR | Marketing | Media Relations | Facebook | Newsjacking | Advertising | Brand Journalism | Best Practices | Business to Business | Artificial Intelligence
Apple Vision Pro Spatial Computer Launch Is PR Done Right
June 6th, 2023|4 min read
How Instagram Got Us to the Castles of Scotland
Social Media | Case Studies | Marketing
How Instagram Got Us to the Castles of Scotland
May 24th, 2023|2 min read
How to Work with Your Bosses to Implement Modern Marketing Including AI
New Rules of Marketing and PR | Marketing | Best Practices | Artificial Intelligence
How to Work with Your Bosses to Implement Modern Marketing Including AI
May 8th, 2023|2 min read
Super Simple Way to Understand Artificial Intelligence
Marketing | Artificial Intelligence
Super Simple Way to Understand Artificial Intelligence
May 3rd, 2023|1 min read
Max Mayhem: Warner Bros. Discovery's Rebrand Fail
Worst Practices | Case Studies | Marketing | Advertising | Fanocracy
Max Mayhem: Warner Bros. Discovery's Rebrand Fail
April 21st, 2023|1 min read
Open Letter: An Urgent Call to Pause AI Development Beyond GPT-4
Marketing | Facebook | Research and Analysis | YouTube | Artificial Intelligence
Open Letter: An Urgent Call to Pause AI Development Beyond GPT-4
April 3rd, 2023|1 min read
A Century After Prohibition, US Congress Targets TikTok
Case Studies | Marketing | Facebook | Research and Analysis | Artificial Intelligence
A Century After Prohibition, US Congress Targets TikTok
March 27th, 2023|2 min read
Beyond the AI Hype: Aligning Marketing Strategy with Organizational Goals
Marketing | Best Practices | Artificial Intelligence
Beyond the AI Hype: Aligning Marketing Strategy with Organizational Goals
March 22nd, 2023|2 min read
Modern-Day Hippies! Meet Stoned Immaculate’s Unique Buyer Persona
Social Media | Buyer Persona | Case Studies | Music | Marketing | Best Practices
Modern-Day Hippies! Meet Stoned Immaculate’s Unique Buyer Persona
March 14th, 2023|2 min read
HubSpot Launches ChatSpot, an AI Tool for Natural Language Access to CRM Data
Case Studies | Sales Strategies | Marketing | Research and Analysis | Artificial Intelligence
HubSpot Launches ChatSpot, an AI Tool for Natural Language Access to CRM Data
March 8th, 2023|1 min read