I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
As a unit, the combined sales and marketing team is charged with leading buyers along the sequence of interactions that lead to business success. But marketers and salespeople have different roles. By making certain we understand the difference, we can close the gap between ...
Many companies automatically send a survey after every transaction. Don’t these companies realize that they’re annoying the customers they say they value?
As I wrote in my book Fanocracy and I say in every talk I deliver, passion is infectious. Your passion for whatever you love serves to draw people to you. Yet most people are reluctant to mix their personal and professional lives.
For the past few weeks, I have been using Perplexity.ai as my default search engine. It’s a cool hybrid between a chatbot such as ChatGPT and a traditional blue link search engine like Google. The way Perplexity displays answers to natural language queries, showing a text an...
I took this photo at 11:30 in the morning on February 2, the first day that the much-hyped Apple Vision Pro headset was available for sale in USA Apple stores. My local store in the tech company heavy Boston suburbs was expecting substantial crowds that didn’t materialize.
“As a Kid I sometimes feel like my voice doesn’t matter. I want to show the world it does matter!,” says Hannah Kesselring, a ten-year-old Hew Hampshire political fan I met at a recent Nikki Haley for President town hall event.
My talk at the Tony Robbins Business Mastery event last week was my tenth anniversary as part of this amazing community. Since 2014, I’ve delivered something like 30 presentations at Business Mastery events in four countries, sharing ideas on how to build fans and grow busin...
Korean culture is hot around the world. K-pop stars like BTS, Blackpink, and Stray Kids are at the top of the charts and sell out arena shows around the world. Squid Game reached number one on Netflix in 94 countries, including the United States and the United Kingdom. The g...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
