Search for topics or resources
Enter your search below and hit enter or click the search icon.
Marketing (4)
The Latest from David Meerman Scott
Presidential Election 2024: How Artificial Intelligence is Rewriting the Marketing Rules
New Rules of Marketing and PR | Buyer Persona | Case Studies | Marketing | Facebook | US Presidential Campaign Marketing & PR | Advertising | Artificial Intelligence
Presidential Election 2024: How Artificial Intelligence is Rewriting the Marketing Rules
June 29th, 2023|4 min read
Carve Your Own Trail: Effective Product Positioning Through Distinctiveness, Not Comparison
Buyer Persona | Case Studies | Sales Strategies | Marketing | Best Practices
Carve Your Own Trail: Effective Product Positioning Through Distinctiveness, Not Comparison
June 13th, 2023|2 min read
Apple Vision Pro Spatial Computer Launch Is PR Done Right
Viral Marketing | Press Release Content | New Rules of Marketing and PR | Buyer Persona | Public Relations | Case Studies | writing | Real-Time Marketing & PR | Marketing | Media Relations | Facebook | Newsjacking | Advertising | Brand Journalism | Best Practices | Business to Business | Artificial Intelligence
Apple Vision Pro Spatial Computer Launch Is PR Done Right
June 6th, 2023|4 min read
How Instagram Got Us to the Castles of Scotland
Social Media | Case Studies | Marketing
How Instagram Got Us to the Castles of Scotland
May 24th, 2023|2 min read
How to Work with Your Bosses to Implement Modern Marketing Including AI
New Rules of Marketing and PR | Marketing | Best Practices | Artificial Intelligence
How to Work with Your Bosses to Implement Modern Marketing Including AI
May 8th, 2023|2 min read
Super Simple Way to Understand Artificial Intelligence
Marketing | Artificial Intelligence
Super Simple Way to Understand Artificial Intelligence
May 3rd, 2023|1 min read
Max Mayhem: Warner Bros. Discovery's Rebrand Fail
Worst Practices | Case Studies | Marketing | Advertising | Fanocracy
Max Mayhem: Warner Bros. Discovery's Rebrand Fail
April 21st, 2023|1 min read
Open Letter: An Urgent Call to Pause AI Development Beyond GPT-4
Marketing | Facebook | Research and Analysis | YouTube | Artificial Intelligence
Open Letter: An Urgent Call to Pause AI Development Beyond GPT-4
April 3rd, 2023|1 min read
Join 20,000 other entrepreneurs and creatives who receive David's ideas, examples, and inspiration. Delivered to your email every week.
A Century After Prohibition, US Congress Targets TikTok
Case Studies | Marketing | Facebook | Research and Analysis | Artificial Intelligence
A Century After Prohibition, US Congress Targets TikTok
March 27th, 2023|2 min read
Beyond the AI Hype: Aligning Marketing Strategy with Organizational Goals
Marketing | Best Practices | Artificial Intelligence
Beyond the AI Hype: Aligning Marketing Strategy with Organizational Goals
March 22nd, 2023|2 min read
Modern-Day Hippies! Meet Stoned Immaculate’s Unique Buyer Persona
Social Media | Buyer Persona | Case Studies | Music | Marketing | Best Practices
Modern-Day Hippies! Meet Stoned Immaculate’s Unique Buyer Persona
March 14th, 2023|2 min read
HubSpot Launches ChatSpot, an AI Tool for Natural Language Access to CRM Data
Case Studies | Sales Strategies | Marketing | Research and Analysis | Artificial Intelligence
HubSpot Launches ChatSpot, an AI Tool for Natural Language Access to CRM Data
March 8th, 2023|1 min read
Unlocking the Potential of AI for Use with Your Own Content
Social Media | writing | copywriting | Marketing | Books | Artificial Intelligence
Unlocking the Potential of AI for Use with Your Own Content
February 8th, 2023|3 min read
Generative Artificial Intelligence and the Future of Marketing
New Rules of Marketing and PR | Marketing | Research and Analysis | Artificial Intelligence
Generative Artificial Intelligence and the Future of Marketing
February 1st, 2023|2 min read
Here’s How NOT To Build Fans
Case Studies | Marketing | Best Practices | Fanocracy
Here’s How NOT To Build Fans
January 26th, 2023|1 min read
Take The Boring Out Of B2B Marketing
Marketing | Best Practices | Business to Business
Take The Boring Out Of B2B Marketing
November 22nd, 2022|1 min read
Every Customer Touchpoint Is A Way To Build Fans (Or Not)
Worst Practices | Case Studies | New Rules of Sales & Service | Marketing | Books | Fanocracy
Every Customer Touchpoint Is A Way To Build Fans (Or Not)
November 16th, 2022|1 min read
How To Avoid Product Feature Creep
Marketing | Research and Analysis | Best Practices | Business to Business
How To Avoid Product Feature Creep
October 19th, 2022|2 min read
Product Simplicity Is Great Marketing
Case Studies | Marketing | Best Practices
Product Simplicity Is Great Marketing
October 11th, 2022|1 min read
'Show Don’t Tell' Makes HubSpot’s INBOUND22 Conference Awesome
Public Speaking | Marketing Lessons from the Grateful Dead | Sales Strategies | Marketing | Best Practices | Business to Business
'Show Don’t Tell' Makes HubSpot’s INBOUND22 Conference Awesome
September 14th, 2022|4 min read