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Marketing (31)
The Latest from David Meerman Scott
Elevator ads? Here is some great data from a company that took the ride
Viral Marketing | Long Tail | Case Studies | Marketing | Advertising | Business to Business
Elevator ads? Here is some great data from a company that took the ride
October 4th, 2006|1 min read
Press release distribution business consolidation should benefit marketers
Search Engine Marketing | Press Release Content | New Rules of Marketing and PR | Public Relations | Marketing | Non Profits
Press release distribution business consolidation should benefit marketers
October 3rd, 2006|3 min read
Writing White Papers: Michael Stelzner shows how to capture readers and keep them engaged
Writing White Papers: Michael Stelzner shows how to capture readers and keep them engaged
October 2nd, 2006|1 min read
Show, Don't Tell – U.S. Navy Blue Angels
New Rules of Marketing and PR | Public Relations | Case Studies | Marketing
Show, Don't Tell – U.S. Navy Blue Angels
October 2nd, 2006|1 min read
Podcasting is more than just music
Viral Marketing | New Rules of Marketing and PR | Marketing | Advertising | Business to Business
Podcasting is more than just music
September 28th, 2006|1 min read
The Student Loan Network gains a competitive edge online with Financial Aid Podcast
Long Tail | New Rules of Marketing and PR | Case Studies | Marketing | Advertising
The Student Loan Network gains a competitive edge online with Financial Aid Podcast
September 22nd, 2006|3 min read
Guess what? Press releases have never been exclusively for the press
Search Engine Marketing | Press Release Content | New Rules of Marketing and PR | Public Relations | Marketing
Guess what? Press releases have never been exclusively for the press
September 21st, 2006|2 min read
Pimp out your blog
New Rules of Marketing and PR | Public Relations | Marketing | Corporate blogging
Pimp out your blog
September 19th, 2006|1 min read
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As a member of Hilton HHonors, you are very important to us. Not.
Worst Practices | New Rules of Marketing and PR | Public Relations | Case Studies | Marketing | Advertising
As a member of Hilton HHonors, you are very important to us. Not.
September 16th, 2006|2 min read
Blogging is my font door and it has changed my life
Search Engine Marketing | Public Relations | Marketing | Corporate blogging
Blogging is my font door and it has changed my life
September 11th, 2006|2 min read
Alacra: Bigger than the biggest competitors
New Rules of Marketing and PR | Public Relations | Case Studies | Marketing | Business to Business | Corporate blogging
Alacra: Bigger than the biggest competitors
September 9th, 2006|2 min read
Ford Bold Moves? I don't think so
New Rules of Marketing and PR | Public Relations | Case Studies | Marketing | Advertising | Corporate blogging
Ford Bold Moves? I don't think so
September 7th, 2006|1 min read
Is your marketing & PR program like seven year olds playing soccer?
Worst Practices | New Rules of Marketing and PR | Public Relations | Marketing | Advertising | Corporate blogging
Is your marketing & PR program like seven year olds playing soccer?
September 5th, 2006|2 min read
Drive buyers into your sales cycle with content
Search Engine Marketing | New Rules of Marketing and PR | Public Relations | Marketing | Advertising
Drive buyers into your sales cycle with content
August 30th, 2006|2 min read
Uncle Seth and podcasts: Putting marketing back into musicians' control
Rock Band Web Sites | Long Tail | New Rules of Marketing and PR | Case Studies | Marketing | Advertising
Uncle Seth and podcasts: Putting marketing back into musicians' control
August 28th, 2006|2 min read
Content brands an organization as a thought leader
Press Release Content | New Rules of Marketing and PR | Public Relations | Marketing | Advertising
Content brands an organization as a thought leader
August 26th, 2006|0 min read
What are your PR and marketing goals? (ps: "clips" = wrong answer!)
Press Release Content | New Rules of Marketing and PR | Public Relations | Marketing | Advertising | Business to Business | Corporate blogging
What are your PR and marketing goals? (ps: "clips" = wrong answer!)
August 24th, 2006|1 min read
Develop Messages Your Buyers Want to Hear
Long Tail | New Rules of Marketing and PR | Marketing | Advertising | Corporate blogging
Develop Messages Your Buyers Want to Hear
August 23rd, 2006|1 min read
Think like a publisher
Press Release Content | New Rules of Marketing and PR | Public Relations | Marketing
Think like a publisher
August 22nd, 2006|1 min read
e-book from Ardath Albee: Why Naked CRM Doesn’t Work
e-book from Ardath Albee: Why Naked CRM Doesn’t Work
August 21st, 2006|0 min read