I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
The fact that buyers reach your content through varied entry points including search engines, via social networks, and as links from other sites is often overlooked. Many people are dismissive of the value of writing a thoughtful blog, creating a video channel, or producing ...
I’ve been writing and speaking about marketing strategies and sales strategies for well over a decade. With all the discussions about how web content drives sales and marketing success, it is essential that we take just a little time to look at how the two functions differ a...
This post is a collection of some of my best ideas for how restaurants, hotels, destinations, and attractions can use the ideas of The New Rules of Marketing & PR to generate attention.
One of the most common emails I receive is from somebody who has read one of my books or heard me speak and is excited about new ways to grow business by implementing real-time sales and marketing but faces resistance from others. They want to know how to convince those who ...
I read a copy of Disrupted: My Misadventure in the Start-Up Bubble by Dan Lyons which I purchased on eBay from a bookseller in California. The book will officially release on April 5, 2016. Disrupted chronicles Lyons’ employment as marketing fellow at HubSpot from April 2013...
This week marks the tenth anniversary of Twitter founder @Jack Dorsey writing just setting up my twttr to kick of the social media site. The number of Twitter users grew relatively slowly at first. Geeks like me learned about Twitter at SXSW and signed on early, but in the b...
This morning I delivered the keynote speech at the Digital Signage Expo in the Las Vegas Convention Center. The digital signage industry is at the forefront of real-time offline marketing because businesses using the latest digital signs have the ability to change displays a...
This afternoon I opened a new account at name.com. As I was going through the process I noticed fun little tidbits that kept me interested throughout.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
