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Marketing (29)
The Latest from David Meerman Scott

Viral Marketing | Search Engine Marketing | Marketing blog | Marketing | Corporate blogging

Web Ink Now a finalist for Best Media Blog in the 2007 SIIA Codie Awards

January 8th, 2007|1 min read

Worst Practices | Public Relations | Case Studies | Marketing | Online Media Room

The new Microsoft home page a hide n' seek game - more than twenty clicks to get to the online media room!

January 3rd, 2007|1 min read

Search Engine Marketing | Press Release Content | New Rules of Marketing and PR | Public Relations | Marketing | Online Media Room | Best Practices

Your Online Media Room as (free) Search Engine Optimization

December 24th, 2006|1 min read

Worst Practices | Public Relations | Marketing | Advertising

Interruption Marketing Hall of Shame

December 13th, 2006|2 min read

Search Engine Marketing | Press Release Content | New Rules of Marketing and PR | Public Relations | Marketing | Online Media Room

The Online Media Room: Your front door for buyers (yes, buyers!)

December 11th, 2006|2 min read

Marketing | Advertising | Business to Business

Spam 2.0 and how to solve the problem

December 6th, 2006|1 min read

Search Engine Marketing | Press Release Content | New Rules of Marketing and PR | Buyer Persona | Public Relations | Case Studies | Marketing | Advertising | Best Practices

CruiseCompete.com: Using news releases to reach buyers by focusing on the phrases they use to search

December 4th, 2006|2 min read

Social Media | Worst Practices | New Rules of Marketing and PR | Public Relations | Marketing | Corporate blogging

What would your mother say? Blogging and ethics

November 30th, 2006|1 min read

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Social Media | New Rules of Marketing and PR | Public Relations | Marketing | Corporate blogging

Does your company allow employees to send email? (Really?) Then how about letting them blog?

November 28th, 2006|2 min read

Social Media | Marketing

SIIA Previews: Great forum for innovative early-stage content technology businesses

November 27th, 2006|1 min read

Social Media | New Rules of Marketing and PR | Public Relations | Case Studies | Marketing

Corporate Wikis as thought leadership

November 21st, 2006|1 min read

Social Media | Viral Marketing | New Rules of Marketing and PR | Public Relations | Marketing | Corporate blogging

The New Rules of Marketing and PR: Live in Boston

November 20th, 2006|0 min read

Viral Marketing | white papers | New Rules of Marketing and PR | ebooks | Public Relations | Marketing | Advertising | Business to Business

Eight Quick Tips to create thoughtful Web content to reach buyers directly

November 14th, 2006|1 min read

Book Reviews | Marketing

Book Review: Marketing Champions

November 12th, 2006|2 min read

Book Reviews | Marketing

Book Review: Robert C. Parker's Design to Sell

November 12th, 2006|1 min read

New Rules of Marketing and PR | Public Relations | Case Studies | Marketing | Corporate blogging

Developing Thought Leadership Content

November 10th, 2006|2 min read

Viral Marketing | Long Tail | New Rules of Marketing and PR | Case Studies | Marketing | Advertising | Corporate blogging

Kansas family and divorce lawyer builds his business through blogging

November 7th, 2006|1 min read

Worst Practices | Public Relations | Marketing | Corporate blogging

Something is very wrong in PR land part two: PR's dirty little secret

November 4th, 2006|1 min read