I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Late last week I posted Facebook Live Is Great for Real Time Content Marketing. Soon after, Gerard Vroomen who is founder of the mountain bike company Open Cycle started an interesting discussion in the comments section of the blog post. Gerard rightly pointed out that a ser...
The recently launched Facebook Live has quickly emerged as a premier live streaming application. Like Periscope from Twitter, Facebook Live turns your smartphone into a broadcast television channel that people can tune into live or watch as a replay.
I’m in Sydney where I am presenting at the Tony Robbins Business Mastery seminar and also meeting with some HubSpot customers and partners. When I lived in Asia in the 1990’s, I made business trips to Australia many times. I particularly love Manly Beach where I learned to s...
Just a few hours after introducing her father, Donald J. Trump, before his address to the delegates at the Republican National Convention last week, Ivanka Trump tweeted a photo of herself on stage with a link to a Macy's store listing of the Ivanka Trump brand Sleeveless St...
Last week, I delivered a keynote presentation at LinkedIn #ConnectIn16 in Sydney, Australia. It was a fantastic event where I had an opportunity to interact with many clever marketers to learn how they use LinkedIn to reach their audiences.
Recently I had an opportunity to meet with Roseann Canfora, chief communications officer for the Cleveland Metropolitan School District and spend a day with her entire team. I led a session on Real-Time Marketing and PR but I think I learned more from them than they from me....
Early this month I was in London working with my friend Tony Robbins on an information product we will be launching in August called New Marketing Mastery. While we were chatting, conversation drifted to the US Presidential election. We were having so much fun analyzing the ...
Ten years ago today, Brian Halligan and Dharmesh Shah co-founded HubSpot with a SaaS-based marketing platform as the initial offering the company was working on. Happy birthday HubSpot(!) Brian and Dharmesh recognized that the way people buy products and services had changed...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
