--- title: "New free ebook – The Secrets of Market-Driven Leaders: How technology company CEOs create success (and why most fail)" image: https://www.davidmeermanscott.com/hs-fs/file-1074609629-jpg/blog-files/secrets_market_driven_leaders.jpg --- [Skip to main content](https://www.davidmeermanscott.com/blog/2007/05/new_free_ebook_.html#maincontent) [ «  View All Posts ](https://www.davidmeermanscott.com/blog) # New free ebook – The Secrets of Market-Driven Leaders: How technology company CEOs create success (and why most fail) May 16th, 2007 1 min read By [David Meerman Scott](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) ![](https://www.davidmeermanscott.com/hs-fs/file-1074609629-jpg/blog-files/secrets_market_driven_leaders.jpg?width=300&height=229&name=secrets_market_driven_leaders.jpg) Alert readers of this blog know that I am a huge ebook fan. [Ebooks](https://www.webinknow.com/2006/07/ebooks_the_hip_.html) are a great way to deliver information directly to your buyers in a format that they *want* to read. Ebooks also have potential to go viral when people share it with others. For the past few months, I've been working on an ebook with my colleagues at Pragmatic Marketing. Together with Craig Stull, Pragmatic Marketing CEO and Phil Myers, Pragmatic Marketing President, I co-authored "The Secrets of Market-Driven Leaders: How technology company CEOs create success (and why most fail)." [Download a totally free copy, no registration is required. ](http://www.pragmaticmarketing.com/secrets) We spoke with 30 CEOs of technology companies large and small, established and upstart for this project and learned some surprising things. We learned the secrets of market-driven leaders and also the fatal flaws that keep companies from making their goals. "Our first product was a winner...but the rest stunk. What happened? Did our market dry up or did we just get stupid?" -- An unnamed and currently out-of-work CEO [![Secrets_market_driven_leaders](https://www.davidmeermanscott.com/hs-fs/file-1074609629-jpg/blog-files/secrets_market_driven_leaders.jpg?width=300&height=229&name=secrets_market_driven_leaders.jpg "Secrets_market_driven_leaders")](http://freshspot.typepad.com/.shared/image.html?/photos/uncategorized/2007/05/16/secrets_market_driven_leaders.jpg) [The Secrets of Market-Driven Leaders](http://www.pragmaticmarketing.com/secrets) is about why some products and companies fail, where others succeed. Based on surveys spanning 3,000 companies, 40,000 individuals and one-on-one interviews with 30 technology CEOs, we found seven consistent success factors related to company culture, management style, and product & marketing strategies that propelled the winners. And we also learned also the seven fatal flaws that derail market laggards. The industry standard for technology product management and marketing, Pragmatic Marketing teaches a practical, market-driven approach to creating and delivering technology products. Founded in 1993, the company has trained more than 40,000 product management and marketing professionals, with more than 90% of alumni indicating the training as essential or very useful to their careers. Please feel free to share this permanent link with your CEO, colleagues, investors, PR agency, and anyone else who might benefit from it. The ebook is freely available to anybody with no registration requirement. [ David Meerman Scott ](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) David Meerman Scott is a business growth strategist, advisor to clever entrepreneurs who are building emerging companies, and the international bestselling author of a dozen books published in 30 languages. David’s high-energy keynote presentations, masterclasses, and virtual events educate, energize, and inspire. 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