--- title: Matt Risinger Shows How a YouTube Channel Helped Grow Business from Zero to $20 Million description: Matt Risinger now has more than 130,000 subscribers to his YouTube channel and his construction firm has grown from zero to $20 million in annual revenue in just over a decade. image: https://www.davidmeermanscott.com/hubfs/DMS%20and%20MR.jpg --- [Skip to main content](https://www.davidmeermanscott.com/blog/how-a-youtube-channel-grows-business-to-20-million#maincontent) [ «  View All Posts ](https://www.davidmeermanscott.com/blog) # Matt Risinger Shows How a YouTube Channel Helped Grow Business from Zero to $20 Million February 22nd, 2018 1 min read By [David Meerman Scott](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) ![DMS and MR](https://www.davidmeermanscott.com/hs-fs/hubfs/DMS%20and%20MR.jpg?width=3024&height=1862&name=DMS%20and%20MR.jpg) Twelve years ago [Matt Risinger](http://mattrisinger.com) started a custom home building firm specializing in architect driven and fine craftsmanship work. Soon after, he also started a [YouTube channel](https://www.youtube.com/mattrisinger) about building science, craftsmanship, and best practices for building and remodeling. Matt now has more than 130,000 subscribers to his channel and his construction firm has grown from zero to $20 million in annual revenue in just over a decade. At a recent [Tony Robbins Business Mastery](https://www.tonyrobbins.com/events/business-mastery/) event we sat down to discuss how Matt uses YouTube to grow his business. What I find particularly interesting is [Matt’s YouTube channel](https://www.youtube.com/mattrisinger) is so popular that building supply companies pay him big money for sponsorship, a side business that funds the professionals who film and edit his high quality videos. Direct link to [Austin Homebuilder Matt Risinger Uses YouTube To Grow His Business To $20 Million](https://youtu.be/iLSn2AWiLng) on YouTube. I wrote about Matt several years ago in a post titled [Austin Custom Home Builder Uses YouTube To Grow A Successful Business](https://www.davidmeermanscott.com/austin-custom-home-builder-uses-youtube-to-grow-a-successful-business). In this video we extend the ideas in the blog post to talk about the buyer personas Matt targets with his videos, how he thinks up ideas for two new videos per week, and how a YouTube channel is a major key to his success. Best of all, in the video Matt provides advice on how you can achieve similar results! I’m honored that Matt cites my ideas as a spark to get his YouTube channel started. Thank you Matt. And I’m thrilled Matt’s success has resulted in him employing 27 people as of this writing. That my ideas helped grow a business that now supports 27 families, (and I have other people tell me similar stories), is a key reason I love what I do. Yes I earn a good living and have fun in my work. But it is a true honor to be a (small) factor in how people grow their businesses and positively impact the world. ## New Marketing Mastery At [Tony Robbins Business Mastery](https://www.tonyrobbins.com/events/business-mastery/) I offer New Marketing Mastery, my online training program that teaches how to align your marketing with the way that people buy. Tony helped me create the program and these are the principles that Matt used to start and grow his YouTube channel. For the next month (until March 31, 2018) you can get $500 off the New Marketing Mastery program by using the coupon - 500march2018 - at check out.  [![New Marketing Mastery](https://no-cache.hubspot.com/cta/default/413105/53798294-3a8a-4491-a5d0-00ce286feb33.png)](https://cta-redirect.hubspot.com/cta/redirect/413105/53798294-3a8a-4491-a5d0-00ce286feb33) [ David Meerman Scott ](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) David Meerman Scott is a business growth strategist, advisor to clever entrepreneurs who are building emerging companies, and the international bestselling author of a dozen books published in 30 languages. David’s high-energy keynote presentations, masterclasses, and virtual events educate, energize, and inspire. Connect: [mailto:david@freshspot.com](mailto:david@freshspot.com) Topics: [ Thought Leadership ](https://www.davidmeermanscott.com/blog/topic/thought-leadership) [ Case Studies ](https://www.davidmeermanscott.com/blog/topic/case-studies) [ Personal branding ](https://www.davidmeermanscott.com/blog/topic/personal-branding) [ Marketing ](https://www.davidmeermanscott.com/blog/topic/marketing) [ YouTube ](https://www.davidmeermanscott.com/blog/topic/youtube) [ Brand Journalism ](https://www.davidmeermanscott.com/blog/topic/brand-journalism) [ Master Newsjacking course ](https://www.davidmeermanscott.com/blog/topic/master-newsjacking-course) Don't forget to share this post: ## Related Articles [![](https://www.davidmeermanscott.com/hs-fs/hubfs/DMS%20Banner%20Option%202%20-%20LinkedIn%20_%20Facebook%20Sizing.png?width=1200&height=627&name=DMS%20Banner%20Option%202%20-%20LinkedIn%20_%20Facebook%20Sizing.png) ### How to Write and Publish a Book that Supercharges Your Personal Brand July 2nd, 2025|1 min read ](https://www.davidmeermanscott.com/blog/how-to-write-and-publish-a-book-that-supercharges-your-personal-brand) [![David Meerman Scott signing books after an event](https://www.davidmeermanscott.com/hs-fs/hubfs/DMScott%20book%20signing-1.jpg?width=4961&height=3390&name=DMScott%20book%20signing-1.jpg) ### Write and Publish a Book that Transforms Your Business and Supercharges Your Personal Brand December 12th, 2023|1 min read ](https://www.davidmeermanscott.com/blog/write-and-publish-a-book-that-transforms-your-business-and-supercharges-your-personal-brand) [![Amazon listings for the phase ](https://www.davidmeermanscott.com/hs-fs/hubfs/Amazon%20shutterstock_1219099198.jpg?width=1500&height=1001&name=Amazon%20shutterstock_1219099198.jpg) ### Using the Amazon Search Engine as Marketing July 18th, 2022|1 min read ](https://www.davidmeermanscott.com/blog/using-the-amazon-search-engine-as-marketing) [![Cover of The Carbon Almanac](https://www.davidmeermanscott.com/hs-fs/hubfs/Book%20mockup.jpg?width=1250&height=1000&name=Book%20mockup.jpg) ### The Carbon Almanac: It's Not Too Late July 12th, 2022|1 min read ](https://www.davidmeermanscott.com/blog/the-carbon-almanac) [![](https://www.davidmeermanscott.com/hubfs/trademark%20shutterstock_761198749.jpg) ### Why you should NOT trademark your great idea May 5th, 2021|1 min read ](https://www.davidmeermanscott.com/blog/do-not-trademark-your-great-idea) [![](https://www.davidmeermanscott.com/hubfs/shutterstock_503377519.jpg) ### The Incredible Power of a Simple Gift April 28th, 2021|1 min read ](https://www.davidmeermanscott.com/blog/the-incredible-power-of-a-simple-gift) [![](https://www.davidmeermanscott.com/hubfs/shutterstock_books_621157613.jpg) ### Top Ten Tips for Writing a Business Book April 1st, 2021|1 min read ](https://www.davidmeermanscott.com/blog/top-ten-tips-for-writing-a-business-book) [![](https://www.davidmeermanscott.com/hubfs/Internship%20shutterstock_1470542297.jpg) ### Advice for Young People to Get an Internship, First Job, or Funding March 17th, 2021|1 min read ](https://www.davidmeermanscott.com/blog/advice-for-young-people-to-get-an-internship-first-job-or-funding) [![](https://www.davidmeermanscott.com/hubfs/Clubhouse%20audio%20app.jpg) ### Clubhouse: The Great, the Bad, and the Very Worrisome February 23rd, 2021|1 min read ](https://www.davidmeermanscott.com/blog/clubhouse-great-but-worrisome) [![](https://www.davidmeermanscott.com/hubfs/DMS%20Covid%20post.jpg) ### My Thoughts on COVID-19 and Your Business March 18th, 2020|1 min read ](https://www.davidmeermanscott.com/blog/my-thoughts-on-covid-19-and-your-business) [![DMS at Tony Robbins](https://www.davidmeermanscott.com/hubfs/DMS%20at%20Tony%20Robbins.jpg) ### How to Effectively Use Q&As after Keynote Speeches October 10th, 2019|1 min read ](https://www.davidmeermanscott.com/blog/should-keynote-speaker-take-questions) [![DMScott webinar](https://www.davidmeermanscott.com/hubfs/DMScott%20webinar.jpg) ### 12 Ways to Make Your Webinar Presentations WAY More Effective November 5th, 2018|1 min read ](https://www.davidmeermanscott.com/blog/12-ways-to-make-your-webinar-presentations-way-more-effective) [![DMS photos](https://www.davidmeermanscott.com/hubfs/DMS%20photos.jpg) ### 5 Ways to Implement Business Casual Communications October 23rd, 2018|1 min read ](https://www.davidmeermanscott.com/blog/5-ways-to-implement-business-casual-communications) [![Branding and Marketing for renewable energy companies](https://www.davidmeermanscott.com/hubfs/Branding%20and%20Marketing%20for%20renewable%20energy%20companies.jpg) ### Free Ebook Generates Millions of Dollars in New Business July 31st, 2018|1 min read ](https://www.davidmeermanscott.com/blog/free-ebook-generates-millions-of-dollars-in-new-business) [![lawyer at work](https://www.davidmeermanscott.com/hubfs/lawyer%20at%20work.jpg) ### Expert Witnesses Find New Business By Newsjacking April 18th, 2018|1 min read ](https://www.davidmeermanscott.com/blog/expert-witnesses-find-new-business-by-newsjacking) [![shutterstock_520594918.jpg](https://www.davidmeermanscott.com/hubfs/shutterstock_520594918.jpg) ### Personal Privacy Online, Data Condoms, And Protecting Your Kids May 10th, 2017|1 min read ](https://www.davidmeermanscott.com/blog/personal-privacy-online-data-condoms-and-protecting-your-kids) [![](https://www.davidmeermanscott.com/hubfs/IMG_4142.jpg) ### Join Me at The Nature of Business Executive Program in Panama October 3rd, 2016|1 min read ](https://www.davidmeermanscott.com/blog/join-me-at-the-nature-of-business-executive-program-in-panama) [![](https://www.davidmeermanscott.com/hs-fs/hub/413105/file-2567409867.jpg) ### When Venture Capitalists Are Worth Much More Than Their Money March 3rd, 2015|1 min read ](https://www.davidmeermanscott.com/blog/when-venture-capitalists-are-worth-much-more-than-their-money) [![](https://www.davidmeermanscott.com/hs-fs/hub/413105/file-2345956285.jpg) ### 8 Ways to Ruin Your Chance of Making a Sale [Infographic] January 14th, 2015|1 min read ](https://www.davidmeermanscott.com/blog/8-ways-to-ruin-your-chance-of-making-a-sale-infographic) [![](https://www.davidmeermanscott.com/hs-fs/hub/413105/file-2302438155.gif) ### The Year to Manage your Fear January 5th, 2015|1 min read ](https://www.davidmeermanscott.com/blog/the-year-to-manage-your-fear) [![](https://www.davidmeermanscott.com/hs-fs/hub/413105/file-2280729572.jpg) ### Learning from the Best SlideShares of 2014 December 29th, 2014|1 min read ](https://www.davidmeermanscott.com/blog/learning-from-the-best-slideshares-of-2014) [![](https://www.davidmeermanscott.com/hs-fs/hub/413105/file-2202989115.jpg) ### A Visual Representation of The New Rules of Selling December 9th, 2014|1 min read ](https://www.davidmeermanscott.com/blog/a-visual-representation-of-the-new-rules-of-selling) [![](https://www.davidmeermanscott.com/hs-fs/hub/413105/file-1676134398.jpg) ### The power of SlideShare for social sharing September 22nd, 2014|1 min read ](https://www.davidmeermanscott.com/blog/the-power-of-slideshare-for-social-sharing) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "David Meerman Scott", "url" : "https://www.davidmeermanscott.com/blog/author/david-meerman-scott" }, "dateModified" : "2026-01-13T18:03:52.614Z", "datePublished" : "2018-02-22T15:10:30.000Z", "headline" : "Matt Risinger Shows How a YouTube Channel Helped Grow Business from Zero to $20 Million", "image" : [ "https://www.davidmeermanscott.com/hubfs/DMS%20and%20MR.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.davidmeermanscott.com/blog/how-a-youtube-channel-grows-business-to-20-million", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.davidmeermanscott.com/hubfs/_Assets/Logo/david-meerman-scott.png" }, "name" : "David Meerman Scott" } } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.davidmeermanscott.com/#person", "@type" : "Person", "description" : "Marketing and sales visionary, international bestselling author of 12 books, keynote speaker in 47 countries, and advisor to emerging companies.", "email" : "mailto:David@DavidMeermanScott.com", "image" : "https://www.davidmeermanscott.com/hubfs/DMS-Homepage-Featured.jpg", "jobTitle" : [ "Keynote Speaker", "Author", "Business Growth Strategist", "Marketing Advisor" ], "knowsAbout" : [ "Content Marketing", "Fandom Marketing", "Newsjacking", "Real-Time Marketing", "Public Relations", "Sales Strategy", "Business Growth" ], "name" : "David Meerman Scott", "sameAs" : [ "https://en.wikipedia.org/wiki/David_Meerman_Scott", "https://www.linkedin.com/in/davidmeermanscott", "https://x.com/dmscott", "https://www.instagram.com/dmscott/" ], "url" : "https://www.davidmeermanscott.com" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.davidmeermanscott.com/#website", "@type" : "WebSite", "author" : { "@id" : "https://www.davidmeermanscott.com/#person" }, "name" : "David Meerman Scott", "potentialAction" : { "@type" : "SearchAction", "query-input" : "required name=search_term_string", "target" : { "@type" : "EntryPoint", "urlTemplate" : "https://www.davidmeermanscott.com/search?q={search_term_string}" } }, "url" : "https://www.davidmeermanscott.com" } ``` ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "David Meerman Scott", "url" : "https://www.davidmeermanscott.com/blog/author/david-meerman-scott" }, "dateCreated" : "2018-02-22T14:53:47", "datePublished" : "2018-02-22T10:10:30-0500", "description" : "Matt Risinger now has more than 130,000 subscribers to his YouTube channel and his construction firm has grown from zero to $20 million in annual revenue in just over a decade.", "headline" : "Matt Risinger Shows How a YouTube Channel Helped Grow Business from Zero to $20 Million", "image" : [ "https://cdn2.hubspot.net/hubfs/413105/DMS%20and%20MR.jpg" ], "inLanguage" : "en-us", "keywords" : [ "Thought Leadership", "Case Studies", "Personal branding", "Marketing", "YouTube", "Brand Journalism", "Master Newsjacking course" ], "learningResourceType" : "article", "name" : "Matt Risinger Shows How a YouTube Channel Helped Grow Business from Zero to $20 Million", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://413105.fs1.hubspotusercontent-na1.net/hubfs/413105/_Assets/Logo/david-meerman-scott.png" }, "name" : "Freshspot Marketing LLC" }, "timeRequired" : "1 minutes", "url" : "https://www.davidmeermanscott.com/blog/how-a-youtube-channel-grows-business-to-20-million" } ```