The New Rules of Marketing and PR final book jacket!

I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.

Social Media  |  Public Relations  |  writing  |  Marketing  |  Non Profits

Things are now happening very quickly with the production of my latest book The New Rules of Marketing and PR: How to use news releases, blogs, podcasts, viral marketing and online media to reach your buyers directly. The cover is finalized and I think it is great!


Last week I finished my final review of the galley proof of the book and this week I need to review the index (ugh—not fun).

I'm told that books will ship from Amazon and the other online booksellers in late May, so if you want to be one of the first to get your own copy as soon as they are released, now is the time to pre-order. Bulk purchases at a discount are available from Barnes & Noble.

I'm thrilled that Robert Scoble, Vice President Media Development, PodTech.net and co-author of Naked Conversations has written a foreword to the book. Watch this space – I will share the foreword here in a few weeks. Thank you Robert.


Also, I would like to thank the following people for kindly taking the time to read an early draft of the book and provide me with endorsements that appear either on the back cover or on the inside front of the book.

Jay Conrad Levinson, The Father of Guerrilla Marketing and Author, Guerrilla Marketing series of books

Mark Levy, Co-author of How to Persuade People Who Don't Want to be Persuaded and founder of Levy Innovation: A Marketing Strategy Firm

Don Dunnington, president of the International Association of Online Communicators (IAOC), director of business communications, at K-Tron International, and graduate instructor in online communication at Rowan University in Glassboro, New Jersey.

Roy Young, Chief Revenue Officer, MarketingProfs.com and co-author Marketing Champions: Practical Strategies for Improving Marketing's Power, Influence and Business Impact

Chris Heuer, Co-Founder, Social Media Club

Phil Myers, President, Pragmatic Marketing

Ron Peck, Executive Director of the Neurological Disease Foundation

Donovan Neale-May, Executive Director, CMO Council

Roger C. Parker, author, The Streetwise Guide to Relationship Marketing on the Internet and Design to Sell

I hope you like the cover design as much as I do! Thanks to everyone who has helped me to write this book over the past year!

Here is the front flap copy


And the back flap copy