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Marketing (27)
The Latest from David Meerman Scott
Advertising agency websites: Digital masturbation
Worst Practices | Case Studies | Marketing | Research and Analysis | Advertising
Advertising agency websites: Digital masturbation
September 21st, 2007|3 min read
US Airways flight attendants paid $50 commissions to interrupt us in flight
Worst Practices | Marketing | Advertising
US Airways flight attendants paid $50 commissions to interrupt us in flight
September 19th, 2007|1 min read
Steve Chazin, former Apple Marketing executive, releases MarketingApple blog and ebook: Secrets of the World's Best Marketing Machine
Marketing blog | ebooks | Marketing | Best Practices
Steve Chazin, former Apple Marketing executive, releases MarketingApple blog and ebook: Secrets of the World's Best Marketing Machine
September 6th, 2007|1 min read
Marketing 1-2-3: 1) Find a problem to solve 2) Build a product that solves it 3) Encourage your customers to tell your story
Social Media | Marketing | Best Practices
Marketing 1-2-3: 1) Find a problem to solve 2) Build a product that solves it 3) Encourage your customers to tell your story
September 3rd, 2007|2 min read
Steve Kayser proves B2B software companies can have a sense of humor
Thought Leadership | Viral Marketing | Public Relations | Marketing | Brand Journalism | Best Practices | Business to Business
Steve Kayser proves B2B software companies can have a sense of humor
August 29th, 2007|1 min read
Corporate dysfunction at its worst: The B2B tradeshow demo
Worst Practices | Marketing | Business to Business
Corporate dysfunction at its worst: The B2B tradeshow demo
August 26th, 2007|1 min read
PodCamp Boston 2: Learn, share, and grow new media skills
Social Media | Public Relations | Marketing | YouTube | Corporate blogging
PodCamp Boston 2: Learn, share, and grow new media skills
August 19th, 2007|1 min read
The mass media aberration: What's old is new again
Public Relations | Marketing | Advertising | Business to Business
The mass media aberration: What's old is new again
August 17th, 2007|2 min read
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You must unlearn what you have learned
Thought Leadership | Long Tail | New Rules of Marketing and PR | Buyer Persona | Public Relations | Marketing
You must unlearn what you have learned
August 16th, 2007|2 min read
Announcing my new one-day seminar: The New Rules of Marketing
New Rules of Marketing and PR | Marketing
Announcing my new one-day seminar: The New Rules of Marketing
August 8th, 2007|2 min read
8 tips to make your YouTube video go viral
Viral Marketing | Marketing | YouTube | Advertising | Best Practices
8 tips to make your YouTube video go viral
August 5th, 2007|2 min read
Here's why I don't have my own podcast!
Thought Leadership | Viral Marketing | Marketing blog | Marketing
Here's why I don't have my own podcast!
July 24th, 2007|3 min read
Building buzz does not have to be difficult
Viral Marketing | Case Studies | Marketing
Building buzz does not have to be difficult
July 22nd, 2007|0 min read
Update on The New Rules of Marketing & PR (and a thank you)
Social Media | Thought Leadership | New Rules of Marketing and PR | Public Relations | Marketing | Corporate blogging
Update on The New Rules of Marketing & PR (and a thank you)
July 21st, 2007|1 min read
Must See TV – Mad Men: a new series about Madison Avenue in the early 1960s
Must See TV – Mad Men: a new series about Madison Avenue in the early 1960s
July 19th, 2007|1 min read
Corporate Investor Relations Web sites – the last holdouts of controlled information
Worst Practices | Public Relations | Marketing | Brand Journalism | Corporate blogging
Corporate Investor Relations Web sites – the last holdouts of controlled information
July 12th, 2007|2 min read
Are the new rules for you?
Social Media | Viral Marketing | New Rules of Marketing and PR | Public Relations | Marketing | Advertising | Corporate blogging
Are the new rules for you?
June 9th, 2007|2 min read
How Mark Batterson used his Web site, blog, podcasts, video, and viral marketing to become a leader
Social Media | Viral Marketing | New Rules of Marketing and PR | Buyer Persona | Case Studies | Marketing
How Mark Batterson used his Web site, blog, podcasts, video, and viral marketing to become a leader
June 6th, 2007|3 min read
Special book offer - through June 8 only!
New Rules of Marketing and PR | Public Relations | Marketing
Special book offer - through June 8 only!
June 5th, 2007|1 min read
Attention Marketers: Hire a Journalist!
Thought Leadership | white papers | ebooks | Public Relations | Marketing | Brand Journalism | Corporate blogging
Attention Marketers: Hire a Journalist!
May 21st, 2007|2 min read