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Marketing (27)
The Latest from David Meerman Scott
Al Gore, Rolling Stone, the Internet, and reaching buyers
Thought Leadership | Marketing | Best Practices
Al Gore, Rolling Stone, the Internet, and reaching buyers
November 29th, 2007|1 min read
Lights! Camera! Sales! Welcome Wall Street Journal readers
Social Media | Viral Marketing | New Rules of Marketing and PR | Marketing | YouTube | Brand Journalism
Lights! Camera! Sales! Welcome Wall Street Journal readers
November 26th, 2007|1 min read
IBM's terrific "Mainframe: Art of the Sale" sequels now available on YouTube!
Viral Marketing | Marketing | YouTube
IBM's terrific "Mainframe: Art of the Sale" sequels now available on YouTube!
November 23rd, 2007|1 min read
Malcolm Harris: A hot fashion designer bypassing media gatekeepers
Viral Marketing | New Rules of Marketing and PR | Case Studies | Marketing | YouTube | Best Practices | Corporate blogging
Malcolm Harris: A hot fashion designer bypassing media gatekeepers
November 19th, 2007|1 min read
The Brave New Media World – social media for hospitals
Social Media | Public Relations | Marketing | Corporate blogging
The Brave New Media World – social media for hospitals
November 8th, 2007|4 min read
A Brand You World Global Summit - free and just a phone call away
Social Media | Thought Leadership | Viral Marketing | Marketing
A Brand You World Global Summit - free and just a phone call away
October 29th, 2007|2 min read
Seinfeld on Marketing - check out this terrific free ebook
Social Media | ebooks | Marketing
Seinfeld on Marketing - check out this terrific free ebook
October 24th, 2007|1 min read
Forrester Research misleads CMOs by confusing advertising with marketing in new research report
New Rules of Marketing and PR | Marketing | Facebook | Online Media Room | Research and Analysis | YouTube | Advertising
Forrester Research misleads CMOs by confusing advertising with marketing in new research report
October 15th, 2007|3 min read
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SocialRank launches MarketingLens and PRVoices to rate top PR and Marketing posts
Social Media | Public Relations | Marketing | Research and Analysis
SocialRank launches MarketingLens and PRVoices to rate top PR and Marketing posts
October 2nd, 2007|1 min read
Advertising agency websites: Digital masturbation
Worst Practices | Case Studies | Marketing | Research and Analysis | Advertising
Advertising agency websites: Digital masturbation
September 21st, 2007|3 min read
US Airways flight attendants paid $50 commissions to interrupt us in flight
Worst Practices | Marketing | Advertising
US Airways flight attendants paid $50 commissions to interrupt us in flight
September 19th, 2007|1 min read
Steve Chazin, former Apple Marketing executive, releases MarketingApple blog and ebook: Secrets of the World's Best Marketing Machine
Marketing blog | ebooks | Marketing | Best Practices
Steve Chazin, former Apple Marketing executive, releases MarketingApple blog and ebook: Secrets of the World's Best Marketing Machine
September 6th, 2007|1 min read
Marketing 1-2-3: 1) Find a problem to solve 2) Build a product that solves it 3) Encourage your customers to tell your story
Social Media | Marketing | Best Practices
Marketing 1-2-3: 1) Find a problem to solve 2) Build a product that solves it 3) Encourage your customers to tell your story
September 3rd, 2007|2 min read
Steve Kayser proves B2B software companies can have a sense of humor
Thought Leadership | Viral Marketing | Public Relations | Marketing | Brand Journalism | Best Practices | Business to Business
Steve Kayser proves B2B software companies can have a sense of humor
August 29th, 2007|1 min read
Corporate dysfunction at its worst: The B2B tradeshow demo
Worst Practices | Marketing | Business to Business
Corporate dysfunction at its worst: The B2B tradeshow demo
August 26th, 2007|1 min read
PodCamp Boston 2: Learn, share, and grow new media skills
Social Media | Public Relations | Marketing | YouTube | Corporate blogging
PodCamp Boston 2: Learn, share, and grow new media skills
August 19th, 2007|1 min read
The mass media aberration: What's old is new again
Public Relations | Marketing | Advertising | Business to Business
The mass media aberration: What's old is new again
August 17th, 2007|2 min read
You must unlearn what you have learned
Thought Leadership | Long Tail | New Rules of Marketing and PR | Buyer Persona | Public Relations | Marketing
You must unlearn what you have learned
August 16th, 2007|2 min read
Announcing my new one-day seminar: The New Rules of Marketing
New Rules of Marketing and PR | Marketing
Announcing my new one-day seminar: The New Rules of Marketing
August 8th, 2007|2 min read
8 tips to make your YouTube video go viral
Viral Marketing | Marketing | YouTube | Advertising | Best Practices
8 tips to make your YouTube video go viral
August 5th, 2007|2 min read