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Marketing (5)
The Latest from David Meerman Scott

Marketing | Research and Analysis | Fanocracy

Post Pandemic, People Are Eager For Experiences

April 21st, 2022|4 min read

Press Release Content | Public Relations | Case Studies | Marketing | Newsjacking

Krispy Kreme Doughnuts Priced to Gallon of Gas Newsjacking

April 13th, 2022|1 min read

New Rules of Marketing and PR | Public Relations | Marketing | Books

New 8th edition of The New Rules of Marketing and PR Publishes in May

April 5th, 2022|1 min read

New Rules of Marketing and PR | New Rules of Sales & Service | Marketing | Advertising

Back to the Basics: Align With The Way People Buy

March 31st, 2022|1 min read

New Rules of Marketing and PR | Case Studies | writing | New Rules of Sales & Service | Marketing | Best Practices | Fanocracy

Excellent Customer Communications from Cubby Oil & Energy

March 21st, 2022|2 min read

Social Media | Marketing | Research and Analysis | Business to Business

The Web3 Future

March 10th, 2022|5 min read

Search Engine Marketing | New Rules of Marketing and PR | Personal branding | Marketing | Brand Journalism

Back to the Basics: Create Content Like a Publisher

March 2nd, 2022|1 min read

Case Studies | Personal branding | Marketing | Research and Analysis | Newsjacking | Best Practices | Fanocracy

How To Create a Memorable and Findable Product or Company Name

February 22nd, 2022|3 min read

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Social Media | Case Studies | Personal branding | Marketing | Fanocracy

Your Passion Is Infectious

February 11th, 2022|2 min read

Worst Practices | New Rules of Marketing and PR | New Rules of Sales & Service | Marketing | Best Practices

Back to the Basics: Nobody Cares About Your Products (Except You)

January 31st, 2022|1 min read

Worst Practices | New Rules of Marketing and PR | Marketing | Best Practices | Business to Business | Fanocracy

Two Super Simple Actions You Can Do Right Now to Create Fans of Your Business

January 18th, 2022|2 min read

Marketing

Back to the Basics: The Story Customers Tell Themselves

January 4th, 2022|2 min read

Personal branding | Marketing

Your Big Decisions May Require The Rocking Chair Test

December 22nd, 2021|1 min read

New Rules of Marketing and PR | Buyer Persona | Marketing | Best Practices

Back to the Basics: The Importance of Buyer Personas

December 13th, 2021|3 min read

New Rules of Marketing and PR | Case Studies | New Rules of Sales & Service | Marketing | Best Practices | Fanocracy

Excellent Customer Service Is Also Excellent Marketing

December 7th, 2021|2 min read

Marketing Lessons from the Grateful Dead | Marketing | Fanocracy

Extreme Fandom

December 1st, 2021|3 min read

Social Media | Worst Practices | New Rules of Marketing and PR | Marketing | Facebook | Advertising | Corporate blogging

Your Own Content to Educate Instead of Spreading Hatred Through Facebook

November 3rd, 2021|2 min read

Rock Band Web Sites | Worst Practices | Music | Real-Time Marketing & PR | Marketing

Real and Perceived Scarcity as a Marketing Strategy

October 26th, 2021|2 min read

Case Studies | Marketing | Best Practices

Apple Does Customer Surveys Right

October 12th, 2021|1 min read

New Rules of Marketing and PR | Buyer Persona | Case Studies | copywriting | Marketing | Newsjacking

The Many Ways to Market Time

September 15th, 2021|3 min read