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Marketing (6)
The Latest from David Meerman Scott
Your Passion Is Infectious
Social Media | Case Studies | Personal branding | Marketing | Fanocracy
Your Passion Is Infectious
February 11th, 2022|2 min read
Back to the Basics: Nobody Cares About Your Products (Except You)
Worst Practices | New Rules of Marketing and PR | New Rules of Sales & Service | Marketing | Best Practices
Back to the Basics: Nobody Cares About Your Products (Except You)
January 31st, 2022|1 min read
Two Super Simple Actions You Can Do Right Now to Create Fans of Your Business
Worst Practices | New Rules of Marketing and PR | Marketing | Best Practices | Business to Business | Fanocracy
Two Super Simple Actions You Can Do Right Now to Create Fans of Your Business
January 18th, 2022|2 min read
Back to the Basics: The Story Customers Tell Themselves
Back to the Basics: The Story Customers Tell Themselves
January 4th, 2022|2 min read
Your Big Decisions May Require The Rocking Chair Test
Your Big Decisions May Require The Rocking Chair Test
December 22nd, 2021|1 min read
Back to the Basics: The Importance of Buyer Personas
New Rules of Marketing and PR | Buyer Persona | Marketing | Best Practices
Back to the Basics: The Importance of Buyer Personas
December 13th, 2021|3 min read
Excellent Customer Service Is Also Excellent Marketing
New Rules of Marketing and PR | Case Studies | New Rules of Sales & Service | Marketing | Best Practices | Fanocracy
Excellent Customer Service Is Also Excellent Marketing
December 7th, 2021|2 min read
Extreme Fandom
Marketing Lessons from the Grateful Dead | Marketing | Fanocracy
Extreme Fandom
December 1st, 2021|3 min read
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Your Own Content to Educate Instead of Spreading Hatred Through Facebook
Social Media | Worst Practices | New Rules of Marketing and PR | Marketing | Facebook | Advertising | Corporate blogging
Your Own Content to Educate Instead of Spreading Hatred Through Facebook
November 3rd, 2021|2 min read
Real and Perceived Scarcity as a Marketing Strategy
Rock Band Web Sites | Worst Practices | Music | Real-Time Marketing & PR | Marketing
Real and Perceived Scarcity as a Marketing Strategy
October 26th, 2021|2 min read
Apple Does Customer Surveys Right
Case Studies | Marketing | Best Practices
Apple Does Customer Surveys Right
October 12th, 2021|1 min read
The Many Ways to Market Time
New Rules of Marketing and PR | Buyer Persona | Case Studies | copywriting | Marketing | Newsjacking
The Many Ways to Market Time
September 15th, 2021|3 min read
New Documentary Short re:connection Explores Video in a Virtual World
Personal branding | Marketing | Business to Business | Fanocracy
New Documentary Short re:connection Explores Video in a Virtual World
July 7th, 2021|1 min read
Don’t Annoy Customers With Stupid Surveys!
Worst Practices | New Rules of Marketing and PR | New Rules of Sales & Service | Marketing | Fanocracy
Don’t Annoy Customers With Stupid Surveys!
June 29th, 2021|1 min read
Business to Business? Or People to People?
Sales Strategies | Marketing | Business to Business
Business to Business? Or People to People?
June 9th, 2021|1 min read
Successful Marketing Means Becoming a Publisher
New Rules of Marketing and PR | Case Studies | Marketing | Brand Journalism
Successful Marketing Means Becoming a Publisher
June 1st, 2021|1 min read
Advertising (Rented Marketing) vs Content (Owned Marketing)
New Rules of Marketing and PR | Marketing | Advertising
Advertising (Rented Marketing) vs Content (Owned Marketing)
May 25th, 2021|0 min read
Time to Eliminate Toxic Military Metaphors in Communications
Worst Practices | New Rules of Marketing and PR | writing | copywriting | Marketing | Advertising
Time to Eliminate Toxic Military Metaphors in Communications
May 18th, 2021|1 min read
A Wine that Invites Customers to Become Fans
A Wine that Invites Customers to Become Fans
May 12th, 2021|1 min read
Why you should NOT trademark your great idea
Thought Leadership | Case Studies | Marketing | Research and Analysis | Newsjacking
Why you should NOT trademark your great idea
May 5th, 2021|2 min read