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Marketing (6)
The Latest from David Meerman Scott
Back to the Basics: The Importance of Buyer Personas
New Rules of Marketing and PR | Buyer Persona | Marketing | Best Practices
Back to the Basics: The Importance of Buyer Personas
December 13th, 2021|3 min read
Excellent Customer Service Is Also Excellent Marketing
New Rules of Marketing and PR | Case Studies | New Rules of Sales & Service | Marketing | Best Practices | Fanocracy
Excellent Customer Service Is Also Excellent Marketing
December 7th, 2021|2 min read
Extreme Fandom
Marketing Lessons from the Grateful Dead | Marketing | Fanocracy
Extreme Fandom
December 1st, 2021|3 min read
Your Own Content to Educate Instead of Spreading Hatred Through Facebook
Social Media | Worst Practices | New Rules of Marketing and PR | Marketing | Facebook | Advertising | Corporate blogging
Your Own Content to Educate Instead of Spreading Hatred Through Facebook
November 3rd, 2021|2 min read
Real and Perceived Scarcity as a Marketing Strategy
Rock Band Web Sites | Worst Practices | Music | Real-Time Marketing & PR | Marketing
Real and Perceived Scarcity as a Marketing Strategy
October 26th, 2021|2 min read
Apple Does Customer Surveys Right
Case Studies | Marketing | Best Practices
Apple Does Customer Surveys Right
October 12th, 2021|1 min read
The Many Ways to Market Time
New Rules of Marketing and PR | Buyer Persona | Case Studies | copywriting | Marketing | Newsjacking
The Many Ways to Market Time
September 15th, 2021|3 min read
New Documentary Short re:connection Explores Video in a Virtual World
Personal branding | Marketing | Business to Business | Fanocracy
New Documentary Short re:connection Explores Video in a Virtual World
July 7th, 2021|1 min read
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Don’t Annoy Customers With Stupid Surveys!
Worst Practices | New Rules of Marketing and PR | New Rules of Sales & Service | Marketing | Fanocracy
Don’t Annoy Customers With Stupid Surveys!
June 29th, 2021|1 min read
Business to Business? Or People to People?
Sales Strategies | Marketing | Business to Business
Business to Business? Or People to People?
June 9th, 2021|1 min read
Successful Marketing Means Becoming a Publisher
New Rules of Marketing and PR | Case Studies | Marketing | Brand Journalism
Successful Marketing Means Becoming a Publisher
June 1st, 2021|1 min read
Advertising (Rented Marketing) vs Content (Owned Marketing)
New Rules of Marketing and PR | Marketing | Advertising
Advertising (Rented Marketing) vs Content (Owned Marketing)
May 25th, 2021|0 min read
Time to Eliminate Toxic Military Metaphors in Communications
Worst Practices | New Rules of Marketing and PR | writing | copywriting | Marketing | Advertising
Time to Eliminate Toxic Military Metaphors in Communications
May 18th, 2021|1 min read
A Wine that Invites Customers to Become Fans
A Wine that Invites Customers to Become Fans
May 12th, 2021|1 min read
Why you should NOT trademark your great idea
Thought Leadership | Case Studies | Marketing | Research and Analysis | Newsjacking
Why you should NOT trademark your great idea
May 5th, 2021|2 min read
Why I Love Lately AI to Autogenerate Social Posts
Social Media | New Rules of Marketing and PR | Marketing | Facebook | Research and Analysis | Fanocracy
Why I Love Lately AI to Autogenerate Social Posts
April 23rd, 2021|3 min read
Nobody Cares About Your Products (Except You)
Social Media | New Rules of Marketing and PR | Marketing | Advertising | Business to Business | Fanocracy
Nobody Cares About Your Products (Except You)
April 7th, 2021|1 min read
RV Industry Focuses on Buyer Personas to Generate Significant Growth in Difficult Times
Buyer Persona | Case Studies | Marketing | Fanocracy
RV Industry Focuses on Buyer Personas to Generate Significant Growth in Difficult Times
February 9th, 2021|6 min read
2021 brings unique opportunities. Perhaps I can help.
Marketing | Newsjacking | Fanocracy
2021 brings unique opportunities. Perhaps I can help.
December 30th, 2020|1 min read
Create Shorter Content For More Effective Marketing
Social Media | Marketing | Best Practices | Business to Business
Create Shorter Content For More Effective Marketing
December 22nd, 2020|2 min read