New 8th edition of The New Rules of Marketing and PR Publishes in May

I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.

New Rules of Marketing and PR  |  Public Relations  |  Marketing  |  Books

New Rules 8th editionI’m super excited to announce the new 8th edition of my international bestseller, The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly. The book will release in early May and I could use your help.

Edit May 8, 2022

The new 8th edition was published on May 3, 2022. Thank you to the over 100 people who requested and downloaded the preview edition and helped me spread the word.  Now that the book is out, the preview is no longer available. 

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I have a limited number of downloadable extended excerpts of the new edition available for anyone who might want to get a sneak peek and are able to help me spread the word.

  • If you’re able to write a timely review on Amazon or another bookseller site upon release, the excerpt is for you.
  • If you’re a podcaster, blogger, or other social creator, the excerpt is for you.
  • If you’re a university professor planning your 2022-2023 curriculum, the excerpt is for you.

The New Rules of Marketing and PR was six months on the BusinessWeek bestseller list upon initial release in 2007 and made bestseller lists in several other countries as well.

Over the various editions, New Rules has sold more than 425,000 copies in English and is available in 29 languages from Albanian to Vietnamese. In the book, I provide a step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising.

Here are a few links to pre-order the book in the USA:


Barnes & Noble


I’ll be posting again with much more information about the new edition upon release in early May. Many thanks for your support over 15 years and 8 editions.

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