The New Rules of Marketing & PR

After six months on the BusinessWeek bestseller list, and more than 425,000 sold in English and available in 29 languages from Albanian to Vietnamese, the marketing classic is now in a revised and updated 8th edition.

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The new eighth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new and updated techniques

As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, including social audio like Clubhouse, the newest online video tools such as TikTok, and all the other high-tech influences, can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The eighth edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate attention for your business.

An international bestseller with nearly half a million copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising!

The latest edition of The New Rules of Marketing and PR has been completely revised and updated to present the most innovative methods and cost-effective strategies. The most comprehensive update yet shows you details about the pros and cons of AI and machine learning to automate routine tasks. Your life is already AI-assisted. Your marketing should be too, but there are challenges to be aware of.

The definitive guide on the future of marketing, this must-have resource will help you:

Incorporate the new rules that will keep you ahead of the digital marketing curve
Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you
Gain valuable insights through compelling case studies and real-world examples

The eighth edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.

About the Author

Way back in the 1990s when Web marketing and PR was in its infancy, I ignored the old rules, drawing instead on my experience working at publishing companies, and created strategies to reach buyers directly on the Web. Wow! I had invented on a better approach to marketing & PR.

The International Bestseller

Finally, everything you need to speak directly to your audience and establish a personal link with those who make your business work is in one place.

• 6 months on the BusinessWeek bestseller list
• Publishers Weekly starred review
• Available in 29 languages from Albanian to Vietnamese
• Used as a text in over 300 colleges and universities around the world
• Over 425,000 copies sold

“...it was a 'eureka' moment for me...”

"When I read the New Rules for the first time, it was a ‘eureka’ moment for me at HubSpot. David nailed the fundamental shifts going on in the buyer-seller relationship and wrote the classic text to help marketers take advantage of them."

Brian Halligan, CEO of HubSpot

“No one knows more about new ways to reach buyers.”

“David is informative, entertaining and inspiring! No one knows more about new ways to reach buyers. The groundbreaking strategies in this book reinvent the way entrepreneurs engage the marketplace and grow business.”