The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information!
In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing & PR, How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business.
The 7th edition of The New Rules of Marketing & PR has been completely revised and updated to present more effective methods and strategies than ever. The new content shows you how to harness AI and machine learning to automate routine tasks so you can focus on marketing and PR strategy. Your life is already AI-assisted. Your marketing should be too! Still the definitive guide on the future of marketing, this must-have resource will help you:
For professionals, entrepreneurs, business owners, and professors alike, this pioneering book offers actionable strategies that can be implemented immediately.
The first edition of The New Rules of Marketing & PR was published in 2007 and was six months on the BusinessWeek bestseller list. Since then, through multiple editions, hundreds of colleges and universities around the world use it as a text in class, and many companies require all marketing and PR staff to read a copy.
The New Rules of Marketing & PR once again brings you all the hottest insider tips so you can confidently market any product, service, or idea—for a fraction of the cost of traditional marketing and PR programs.