--- title: The New Rules of Marketing and PR description: After six months on the BusinessWeek bestseller list, and more than 400,000 sold in English and available in 29 languages from Albanian to Vietnamese, The New Rules of Marketing and PR is now in a revised and updated 6th edition. --- [Skip to main content](https://www.davidmeermanscott.com/books/the-new-rules-of-marketing-and-pr#maincontent) # The New Rules of Marketing & PR ##### After six months on the BusinessWeek bestseller list, and more than 500,000 sold in English and available in 29 languages from Albanian to Vietnamese, the marketing classic is now in a revised and updated 9th edition. ![New-Rules-Marketing-Large](https://www.davidmeermanscott.com/hs-fs/hubfs/_Assets/Website%20Images/Large%20Book%20Cover%20Images/New-Rules-Marketing-Large.webp?width=1393&height=2054&name=New-Rules-Marketing-Large.webp) ## The updated ninth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new AI techniques and fresh stories of success As the ways we communicate continue to evolve, keeping pace with the latest technology―including generative artificial intelligence like ChatGPT―can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The ninth edition of *The New Rules of Marketing and PR* offers everything you need to speak directly to your audience, make a strong personal connection, and generate attention for your business. An international bestseller with half a million copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for deploying the power of social media, AI, and content to maintain your competitive advantage and get your ideas seen and heard by the right people at the right time. You'll discover the latest approaches for highly effective public relations, marketing, and customer communications―all at a fraction of the cost of traditional advertising! The latest edition of *The New Rules of Marketing and PR* has been completely revised to present highly effective strategies and tactics to help you get found by your buyers. The most important and comprehensive update to this international bestseller yet shows you details about the pros and cons of using generative AI, the most significant development in modern marketing and public relations since the first edition of this book was published back in 2007. The definitive guide on the future of marketing used as a primary resource in thousands of companies and hundreds of university courses, this must-have resource will help you: - Incorporate the new rules that will keep you ahead of the digital marketing curve - Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention exactly when your audience is eager to hear from you - Gain valuable insights through compelling case studies and real-world examples, showing you how to use the latest AI tools without losing the personal touch in your communications The ninth edition of The New Rules of Marketing and PR: How to Use Content Marketing, AI, Social Media, Podcasting, Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes. Buy the Book [ Learn More ](https://www.amazon.com/exec/obidos/ASIN/1394282168/freshspotpubl-20) [ Learn More ](https://www.barnesandnoble.com/w/the-new-rules-of-marketing-pr-david-meerman-scott/1145068385) [ Learn More ](https://www.booksamillion.com/p/New-Rules-Marketing-PR/David-Meerman-Scott/9781394282166?id=9189872630116) [ Learn More ](https://www.audible.com/pd/The-New-Rules-of-Marketing-and-PR-8th-Edition-Audiobook/B0B89VDCK7) [ Learn More ](https://itunes.apple.com/us/book/new-rules-marketing-pr/id1021229592) [ Learn More ](https://a.co/d/2nc6znv) [ Learn More ](https://play.google.com/store/books/details/David_Meerman_Scott_The_New_Rules_of_Marketing_and?id=16hsEAAAQBAJ) ## About the Author Way back in the 1990s when Web marketing and PR was in its infancy, I ignored the old rules, drawing instead on my experience working at publishing companies, and created strategies to reach buyers directly on the Web. Wow! I had invented on a better approach to marketing & PR. [ About David ](https://www.davidmeermanscott.com/about-david) ![DMS-Cutout-25](https://www.davidmeermanscott.com/hs-fs/hubfs/_Assets/Website%20Images/DMS-Cutout-25.png?width=598&height=594&name=DMS-Cutout-25.png) ## The International Bestseller ##### Finally, everything you need to speak directly to your audience and establish a personal link with those who make your business work is in one place. • 6 months on the *BusinessWeek* bestseller list • *Publishers Weekl*y starred review • Available in 29 languages from Albanian to Vietnamese • Used as a text in over 300 colleges and universities around the world • Over 425,000 copies sold #### "...it was a 'eureka' moment for me..." "When I read the New Rules for the first time, it was a ‘eureka’ moment for me at HubSpot. David nailed the fundamental shifts going on in the buyer-seller relationship and wrote the classic text to help marketers take advantage of them." ![Brian-Halligan](https://www.davidmeermanscott.com/hs-fs/hubfs/_Assets/Website%20Images/Brian-Halligan.png?width=40&height=40&name=Brian-Halligan.png) Brian Halligan, CEO of HubSpot #### "No one knows more about new ways to reach buyers." “David is informative, entertaining and inspiring! No one knows more about new ways to reach buyers. The groundbreaking strategies in this book reinvent the way entrepreneurs engage the marketplace and grow business.” ![tony-robbins](https://www.davidmeermanscott.com/hs-fs/hubfs/_Assets/testimonial-images/tony-robbins.png?width=40&height=40&name=tony-robbins.png)Tony Robbins #### "...practical P.R. in the age of Twitter..." “For practical P.R. in the age of Twitter, see… The New Rules of Marketing and PR." ![the-new-york-times-logo-featured](https://www.davidmeermanscott.com/hs-fs/hubfs/Testimonial%20Images/the-new-york-times-logo-featured.jpg?width=40&height=27&name=the-new-york-times-logo-featured.jpg)The New York Times #### "...the basics of new-millennial marketing..." “This excellent look at the basics of new-millennial marketing should find use in the hands of any serious PR professional making the transition.” ![publishers weekly](https://www.davidmeermanscott.com/hs-fs/hubfs/Testimonial%20Images/publishers%20weekly.jpeg?width=40&height=40&name=publishers%20weekly.jpeg)Publishers Weekly (starred review) ## Table of Contents ![Arrow](https://www.davidmeermanscott.com/hubfs/_Assets/Icons/Arrow.svg) ## Chapter 1: The Old Rules of Marketing and PR ![Arrow](https://www.davidmeermanscott.com/hubfs/_Assets/Icons/Arrow.svg) ## Chapter 2: The New Rules of Marketing and PR ![Arrow](https://www.davidmeermanscott.com/hubfs/_Assets/Icons/Arrow.svg) ## Chapter 3: Reaching Your Buyers Directly ![Arrow](https://www.davidmeermanscott.com/hubfs/_Assets/Icons/Arrow.svg) ## Chapter 4: Social Media and Your Targeted Audience ![Arrow](https://www.davidmeermanscott.com/hubfs/_Assets/Icons/Arrow.svg) ## Chapter 5: The Content-Rich Website ![Arrow](https://www.davidmeermanscott.com/hubfs/_Assets/Icons/Arrow.svg) ## Chapter 6: Marketing and PR in Real Time ![Arrow](https://www.davidmeermanscott.com/hubfs/_Assets/Icons/Arrow.svg) ## Chapter 7: Artificial Intelligence for Marketing and PR ![Arrow](https://www.davidmeermanscott.com/hubfs/_Assets/Icons/Arrow.svg) ## Chapter 8: You Are What You Publish: Building Your Marketing and PR Plan ![Arrow](https://www.davidmeermanscott.com/hubfs/_Assets/Icons/Arrow.svg) ## Chapter 9: Growing Your Business: How Marketing and PR Drive Sales ![Arrow](https://www.davidmeermanscott.com/hubfs/_Assets/Icons/Arrow.svg) ## Chapter 10: Strategies for Creating Awesome Content ![Arrow](https://www.davidmeermanscott.com/hubfs/_Assets/Icons/Arrow.svg) ## Chapter 11: How to Write for Your Buyers ![Arrow](https://www.davidmeermanscott.com/hubfs/_Assets/Icons/Arrow.svg) ## Chapter 12: Social Networking as Marketing ![Arrow](https://www.davidmeermanscott.com/hubfs/_Assets/Icons/Arrow.svg) ## Chapter 13: Blogging to Reach Your Buyers ![Arrow](https://www.davidmeermanscott.com/hubfs/_Assets/Icons/Arrow.svg) ## Chapter 14: An Image Is Worth a Thousand Words ![Arrow](https://www.davidmeermanscott.com/hubfs/_Assets/Icons/Arrow.svg) ## Chapter 15: Video and Your Buyers ![Arrow](https://www.davidmeermanscott.com/hubfs/_Assets/Icons/Arrow.svg) ## Chapter 16: Audio Content via Podcasting and Social Audio ![Arrow](https://www.davidmeermanscott.com/hubfs/_Assets/Icons/Arrow.svg) ## Chapter 17: How to Use News Releases to Reach Buyers Directly ![Arrow](https://www.davidmeermanscott.com/hubfs/_Assets/Icons/Arrow.svg) ## Chapter 18: Your Newsroom: A Front Door for Much More than the Media ![Arrow](https://www.davidmeermanscott.com/hubfs/_Assets/Icons/Arrow.svg) ## Chapter 19: The New Rules for Reaching the Media ![Arrow](https://www.davidmeermanscott.com/hubfs/_Assets/Icons/Arrow.svg) ## Chapter 20: Newsjacking Your Way into the Media ![Arrow](https://www.davidmeermanscott.com/hubfs/_Assets/Icons/Arrow.svg) ## Chapter 21: Search Engine Marketing ![Arrow](https://www.davidmeermanscott.com/hubfs/_Assets/Icons/Arrow.svg) ## Chapter 22: Make It Happen ## Resources Access more content related to The New Rules of Marketing & PR from David's extensive free content library below. [### Marketing Strategy Template Download Now ](https://www.davidmeermanscott.com/hubfs/Marketing_Strategy_Template_v12.pdf) [### The New Rules of Viral Marketing Download Now ](https://www.davidmeermanscott.com/hubfs/documents/Viral_Marketing.pdf?t=1538411388147) [### The Gobbledygook Manifesto Read Now ](https://www.davidmeermanscott.com/hubfs/documents/3703Gobbledygook.pdf?t=1538411388147) ## International Editions *The New Rules of Marketing & PR* is available in 29 languages from Albanian to Vietnamese. #### Join 20,000 others who get insights and inspiration, directly from David, on how to grow your business and build a loyal fanbase.  🚀 Delivered Weekly  ```json { "@context" : "https://schema.org", "@id" : "https://www.davidmeermanscott.com/#person", "@type" : "Person", "description" : "Marketing and sales visionary, international bestselling author of 12 books, keynote speaker in 47 countries, and advisor to emerging companies.", "email" : "mailto:David@DavidMeermanScott.com", "image" : "https://www.davidmeermanscott.com/hubfs/DMS-Homepage-Featured.jpg", "jobTitle" : [ "Keynote Speaker", "Author", "Business Growth Strategist", "Marketing Advisor" ], "knowsAbout" : [ "Content Marketing", "Fandom Marketing", "Newsjacking", "Real-Time Marketing", "Public Relations", "Sales Strategy", "Business Growth" ], "name" : "David Meerman Scott", "sameAs" : [ "https://en.wikipedia.org/wiki/David_Meerman_Scott", "https://www.linkedin.com/in/davidmeermanscott", "https://x.com/dmscott", "https://www.instagram.com/dmscott/" ], "url" : "https://www.davidmeermanscott.com" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.davidmeermanscott.com/#website", "@type" : "WebSite", "author" : { "@id" : "https://www.davidmeermanscott.com/#person" }, "name" : "David Meerman Scott", "potentialAction" : { "@type" : "SearchAction", "query-input" : "required name=search_term_string", "target" : { "@type" : "EntryPoint", "urlTemplate" : "https://www.davidmeermanscott.com/search?q={search_term_string}" } }, "url" : "https://www.davidmeermanscott.com" } ``` ```json { "@context" : "https://schema.org", "@type" : "Book", "author" : { "@id" : "https://www.davidmeermanscott.com/#person" }, "award" : "BusinessWeek Bestseller", "bookEdition" : "9th Edition", "description" : "How to use content marketing, AI, social media, podcasting, video, and newsjacking to reach buyers directly. 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