The New Rules of Marketing & PR

After six months on the BusinessWeek bestseller list, and more than 400,000 sold in English and available in 29 languages from Albanian to Vietnamese, the marketing classic is now in a revised and updated 6th edition.

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Market To Win With The Sixth Edition Of This Modern-Day Business Classic!

When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the 'next big thing.'

In the latest 6th edition of this pioneering guide to the future of marketing, you'll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business. You'll learn how to get the right information to the right people at the right time—at a fraction of the cost of traditional advertising.

For professionals, entrepreneurs, business owners, and professors alike, this pioneering book offers actionable strategies that can be implemented immediately.

The first edition of The New Rules of Marketing & PR was published in 2007 and was six months on the BusinessWeek bestseller list. Hundreds of colleges and universities around the world use it as a text in class, and many companies require all marketing and PR staff to read a copy.

The new 6th edition includes a dozen fresh new examples of success. I’ve also updated many of the existing case studies that appear throughout the book. I’ve added sections on some of the important new services that have emerged since the previous edition including Facebook Live and Snapchat.

I also revised and streamlined the book to make it more readable. To be honest, it got a little bloated over the past decade. I removed a bunch of content that just wasn’t important enough. The biggest such change was the elimination of the chapter on mobile marketing. It may seem radical to get rid of the chapter on the marketing aspect of reaching people via mobile devices and mobile applications. These days we’re using our mobile devices more than ever. But that’s precisely why I cut the chapter. Mobile marketing is now so important that it seemed odd to dedicate just one chapter out of twenty-four.

The New Rules of Marketing & PR once again brings you all the hottest insider tips so you can confidently market any product, service, or idea—for a fraction of the cost of traditional marketing and PR programs.

About the Author

Way back in the 1990s when Web marketing and PR was in its infancy, I ignored the old rules, drawing instead on my experience working at publishing companies, and created strategies to reach buyers directly on the Web. Wow! I had invented on a better approach to marketing & PR.

The International Bestseller

Finally, everything you need to speak directly to your audience and establish a personal link with those who make your business work is in one place.

• 6 months on the BusinessWeek bestseller list
• Publishers Weekly starred review
• Available in 29 languages from Albanian to Vietnamese
• Used as a text in over 300 colleges and universities around the world
• Over 400,000 copies sold

“...it was a 'eureka' moment for me...”

"When I read the New Rules for the first time, it was a ‘eureka’ moment for me at HubSpot. David nailed the fundamental shifts going on in the buyer-seller relationship and wrote the classic text to help marketers take advantage of them."

Brian Halligan, CEO of HubSpot

“No one knows more about new ways to reach buyers.”

“David is informative, entertaining and inspiring! No one knows more about new ways to reach buyers. The groundbreaking strategies in this book reinvent the way entrepreneurs engage the marketplace and grow business.”