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The New Rules of Marketing & PR

After six months on the BusinessWeek bestseller list, and more than 400,000 sold in English and available in 29 languages from Albanian to Vietnamese, the marketing classic is now in a revised and updated 6th edition.

The New Rules of Marketing & PR by David Meerman Scott
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The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information!

In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing & PR, How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business.

The 7th edition of The New Rules of Marketing & PR has been completely revised and updated to present more effective methods and strategies than ever. The new content shows you how to harness AI and machine learning to automate routine tasks so you can focus on marketing and PR strategy. Your life is already AI-assisted. Your marketing should be too! Still the definitive guide on the future of marketing, this must-have resource will help you:

For professionals, entrepreneurs, business owners, and professors alike, this pioneering book offers actionable strategies that can be implemented immediately.

The first edition of The New Rules of Marketing & PR was published in 2007 and was six months on the BusinessWeek bestseller list. Since then, through multiple editions, hundreds of colleges and universities around the world use it as a text in class, and many companies require all marketing and PR staff to read a copy.

The New Rules of Marketing & PR once again brings you all the hottest insider tips so you can confidently market any product, service, or idea—for a fraction of the cost of traditional marketing and PR programs.

About the Author

Way back in the 1990s when Web marketing and PR was in its infancy, I ignored the old rules, drawing instead on my experience working at publishing companies, and created strategies to reach buyers directly on the Web. Wow! I had invented on a better approach to marketing & PR.

The New Rules of Marketing & PR by David Meerman Scott

The International Bestseller

Finally, everything you need to speak directly to your audience and establish a personal link with those who make your business work is in one place.


• 6 months on the BusinessWeek bestseller list
• Publishers Weekly starred review
• Available in 29 languages from Albanian to Vietnamese
• Used as a text in over 300 colleges and universities around the world
• Over 400,000 copies sold

“...it was a 'eureka' moment for me...”

"When I read the New Rules for the first time, it was a ‘eureka’ moment for me at HubSpot. David nailed the fundamental shifts going on in the buyer-seller relationship and wrote the classic text to help marketers take advantage of them."

Brian Halligan, CEO of HubSpot

Brian Halligan, CEO of HubSpot

“No one knows more about new ways to reach buyers.”

“David is informative, entertaining and inspiring! No one knows more about new ways to reach buyers. The groundbreaking strategies in this book reinvent the way entrepreneurs engage the marketplace and grow business.”

Tony Robbins

Tony Robbins

“...practical P.R. in the age of Twitter...”

“For practical P.R. in the age of Twitter, see… The New Rules of Marketing and PR."

The New York Times

The New York Times

“...the basics of new-millennial marketing...”

“This excellent look at the basics of new-millennial marketing should find use in the hands of any serious PR professional making the transition.”

Publishers Weekly (starred review)

Publishers Weekly (starred review)

Resources

Access more content related to The New Rules of Marketing & PR from David's extensive free content library below.

Foreign Editions

The New Rules of Marketing & PR is available in 29 languages from Albanian to Vietnamese.

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