The New Rules of Marketing & PR

After six months on the BusinessWeek bestseller list, and more than 500,000 sold in English and available in 29 languages from Albanian to Vietnamese, the marketing classic is now in a revised and updated 9th edition.

About The Author Testimonials Resources Foreign Editions

The updated ninth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new AI techniques and fresh stories of success

As the ways we communicate continue to evolve, keeping pace with the latest technology―including generative artificial intelligence (AI) like ChatGPT―can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The ninth edition of The New Rules of Marketing and PR offers everything you need to speak directly to your audience, make a strong personal connection, and generate attention for your business.

An international bestseller with half a million copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for deploying the power of social media, AI, and content to maintain your competitive advantage and get your ideas seen and heard by the right people at the right time. You'll discover the latest approaches for highly effective public relations, marketing, and customer communications―all at a fraction of the cost of traditional advertising!

The latest edition of The New Rules of Marketing and PR has been completely revised to present highly effective strategies and tactics to help you get found by your buyers. The most important and comprehensive update to this international bestseller yet shows you details about the pros and cons of using generative AI, the most significant development in modern marketing and public relations since the first edition of this book was published back in 2007. The definitive guide on the future of marketing used as a primary resource in thousands of companies and hundreds of university courses, this must-have resource will help you:

Incorporate the new rules that will keep you ahead of the digital marketing curve
Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention exactly when your audience is eager to hear from you
Gain valuable insights through compelling case studies and real-world examples, showing you how to use the latest AI tools without losing the personal touch in your communications

The ninth edition of The New Rules of Marketing and PR: How to Use Content Marketing, AI, Social Media, Podcasting, Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.

About the Author

Way back in the 1990s when Web marketing and PR was in its infancy, I ignored the old rules, drawing instead on my experience working at publishing companies, and created strategies to reach buyers directly on the Web. Wow! I had invented on a better approach to marketing & PR.

The International Bestseller

Finally, everything you need to speak directly to your audience and establish a personal link with those who make your business work is in one place.

• 6 months on the BusinessWeek bestseller list
• Publishers Weekly starred review
• Available in 29 languages from Albanian to Vietnamese
• Used as a text in over 300 colleges and universities around the world
• Over 425,000 copies sold

“...it was a 'eureka' moment for me...”

"When I read the New Rules for the first time, it was a ‘eureka’ moment for me at HubSpot. David nailed the fundamental shifts going on in the buyer-seller relationship and wrote the classic text to help marketers take advantage of them."

Brian Halligan, CEO of HubSpot

“No one knows more about new ways to reach buyers.”

“David is informative, entertaining and inspiring! No one knows more about new ways to reach buyers. The groundbreaking strategies in this book reinvent the way entrepreneurs engage the marketplace and grow business.”