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Buyer Persona (5)
The Latest from David Meerman Scott

Long Tail | New Rules of Marketing and PR | Buyer Persona | writing | Research and Analysis

Smart Marketers are statistically improbable according to Amazon.com

June 20th, 2007|1 min read

Social Media | Viral Marketing | New Rules of Marketing and PR | Buyer Persona | Case Studies | Marketing

How Mark Batterson used his Web site, blog, podcasts, video, and viral marketing to become a leader

June 6th, 2007|3 min read

Worst Practices | New Rules of Marketing and PR | Buyer Persona | Marketing

Branding is for cattle

March 7th, 2007|1 min read

Search Engine Marketing | Press Release Content | New Rules of Marketing and PR | Buyer Persona | Public Relations | Case Studies | Marketing | Advertising | Best Practices

CruiseCompete.com: Using news releases to reach buyers by focusing on the phrases they use to search

December 4th, 2006|2 min read