I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
I recently had several lengthy discussions with my friend Greg Alexander, CEO of Sales Benchmark Index to learn how he made the switch from traditional outbound marketing like cold calls to a content-driven marketing approach using blogs, twitter, ebooks, and videos. The str...
Douglas Burdett points us to a fascinating story in the Media Post NBC News Kills The Demographic, Personifies Its Viewers Instead written by Joe Mandese.
Yesterday, President and First Lady Michelle Obama spoke with CBS This Morning anchor Charlie Rose in the White House Blue Room, where they discussed the failures and successes of his administration as he heads into another election, among other things.
Prior to starting my own business speaking and writing about marketing strategy, I ran several global B2B marketing teams. This was in a world prior to the ability we have today to create content on the web and have it be indexed by the search engines and shared via social n...
I really like this video The art of turning heads... from Cooei, an Australian company founded by sisters Cassandra @castrevitt and Brooke @brooketrevitt.
My friend Gerard Vroomen, who lives in Amsterdam and flies KLM frequently, alerts us to KLM Meet and Seat.
Back in 2007, I enthusiastically gushed about the GoPro digital camera, which I had purchased to take photos and videos while surfing. I was a very early adopter (the product had only been out a month or so). Here is a link to that post: Marketing 1-2-3: 1) Find a problem to...
Have you noticed that nearly all hotel websites are exactly the same?
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
