No one knows more about using the new Real-Time tools and strategies to spread ideas, influence minds and build business than David Meerman Scott. He's a marketing strategist, speaker, advisor to emerging companies, and author of ten books including three international bestsellers.
The video focuses on the problems faced by Cooei's buyer personas (pain from high heels) and uses humor to tell a story quickly.
I asked Cas to tell us a little about how the video was done.
Cas and Brooke did the video on a very tight budget, thinking up the concept themselves and using family and friends as actors. Fortunately, their brother Luke has a background in film so he shot the footage (with a moderately priced Canon 7D DSLR rig) over two days. Friends helped with editing and other aspects. The music rights were acquired through APRA|AMCOS.
Great video does not need to be expensive. If you have some creative skills and some friends to help, you too can make a professional quality video.
The big challenges are coming up with the concept that will interest your buyers and keeping it short.