--- title: The art of turning heads with video --- [Skip to main content](https://www.davidmeermanscott.com/blog/2012/05/the-art-of-turning-heads-with-video.html#maincontent) [ «  View All Posts ](https://www.davidmeermanscott.com/blog) # The art of turning heads with video May 21st, 2012 1 min read By [David Meerman Scott](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) I really like this video [The art of turning heads...](http://youtu.be/88KjaAjyjyQ) from [Cooei](http://www.cooei.com/), an Australian company founded by sisters Cassandra [@castrevitt](https://twitter.com/#!/castrevitt) and Brooke [@brooketrevitt](https://twitter.com/#!/brooketrevitt). The video focuses on the problems faced by Cooei's buyer personas (pain from high heels) and uses humor to tell a story quickly. I asked Cas to tell us a little about how the video was done. Cas and Brooke did the video on a very tight budget, thinking up the concept themselves and using family and friends as actors. Fortunately, their brother Luke has a background in film so he shot the footage (with a moderately priced Canon 7D DSLR rig) over two days. Friends helped with editing and other aspects. The music rights were acquired through [APRA|AMCOS](http://www.apra-amcos.com.au/). **Lessons learned** Great video does not need to be expensive. If you have some creative skills and some friends to help, you too can make a professional quality video. The big challenges are coming up with the concept that will interest your buyers and keeping it short. [ David Meerman Scott ](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) David Meerman Scott is a business growth strategist, advisor to clever entrepreneurs who are building emerging companies, and the international bestselling author of a dozen books published in 30 languages. David’s high-energy keynote presentations, masterclasses, and virtual events educate, energize, and inspire. Connect: [mailto:david@freshspot.com](mailto:david@freshspot.com) Topics: [ Buyer Persona ](https://www.davidmeermanscott.com/blog/topic/buyer-persona) [ Case Studies ](https://www.davidmeermanscott.com/blog/topic/case-studies) [ YouTube ](https://www.davidmeermanscott.com/blog/topic/youtube) [ Brand Journalism ](https://www.davidmeermanscott.com/blog/topic/brand-journalism) [ Best Practices ](https://www.davidmeermanscott.com/blog/topic/best-practices) Don't forget to share this post: ## Related Articles [![](https://www.davidmeermanscott.com/hs-fs/hubfs/story%20time%20shutterstock_2078659261.jpg?width=1500&height=999&name=story%20time%20shutterstock_2078659261.jpg) ### The Story Customers Tell Themselves May 6th, 2025|1 min read ](https://www.davidmeermanscott.com/blog/the-story-customers-tell-themselves) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Kamala%20Harris%20is%20a%20Bob%20Marley%20fan-1.jpg?width=1386&height=935&name=Kamala%20Harris%20is%20a%20Bob%20Marley%20fan-1.jpg) ### Kamala Harris Told Me She’s a Music Fan and Is Especially Fond of Bob Marley October 7th, 2024|1 min read ](https://www.davidmeermanscott.com/blog/kamala-harris-told-me-shes-a-music-fan-and-is-especially-fond-of-bob-marley) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/DMS%20Sphere.jpg?width=1500&height=1125&name=DMS%20Sphere.jpg) ### Dead & Company at Sphere Las Vegas July 22nd, 2024|1 min read ](https://www.davidmeermanscott.com/blog/dead-company-at-sphere-las-vegas) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Trump%20Biden%20shutterstock_2384408337.jpg?width=1500&height=1000&name=Trump%20Biden%20shutterstock_2384408337.jpg) ### US Presidential Debate: Hype, Spin, Memes, and Newsjacking June 24th, 2024|1 min read ](https://www.davidmeermanscott.com/blog/us-presidential-debate-hype-spin-memes-and-newsjacking) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/shutterstock_573409429.jpg?width=1500&height=1000&name=shutterstock_573409429.jpg) ### What’s Your Goal? 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