The video focuses on the problems faced by Cooei's buyer personas (pain from high heels) and uses humor to tell a story quickly.
I asked Cas to tell us a little about how the video was done.
Cas and Brooke did the video on a very tight budget, thinking up the concept themselves and using family and friends as actors. Fortunately, their brother Luke has a background in film so he shot the footage (with a moderately priced Canon 7D DSLR rig) over two days. Friends helped with editing and other aspects. The music rights were acquired through APRA|AMCOS.
Lessons learned
Great video does not need to be expensive. If you have some creative skills and some friends to help, you too can make a professional quality video.
The big challenges are coming up with the concept that will interest your buyers and keeping it short.
David Meerman Scott is a business growth strategist, advisor to clever entrepreneurs who are building emerging companies, and the international bestselling author of a dozen books published in 30 languages. David’s high-energy keynote presentations, masterclasses, and virtual events educate, energize, and inspire.
