I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
I enjoy sitting in Aeron chairs eating catered tuna sandwiches and drinking designer water in corporate conference rooms as much as anyone.
Geir Freysson, CEO of Transmit, an Icelandic software company tells us that applying a buyer persona based approach to the homepage for his Brand Regard site resulted in a three-fold increase in the number of people clicking through to the landing pages!
I love this video called The Chase created by Intel to build excitement around the 2nd Generation Intel® Core™ i5 processor. The reason this works for me, and why it has nearly 2 million views, is that it shows (rather than tells) what the product can do for the buyer person...
Creating content for buyer personas is essential to good marketing. Rather than creating gobbledygook-laden drivel about products and services, creating information for your buyers makes it important for them. A buyer persona is distinct group potential customers, an archety...
Had a great weekend with my family at Lollapalooza in early August. We saw a bunch of bands, including Arcade Fire, Jimmy Cliff, Balkan Beat Box, Drive-By-Truckers, Devo, Gogol Bordello, Spoon, Green Day, Blitzen Trapper, Freightened Rabbit, and The National (to name a few).
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I'm a huge believer in buyer persona based marketing: When you create information on the Web to help solve the problems of your buyer personas (rather than just prattling on about your products and services).
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
