Building a fan base one download at a time

I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.

Rock Band Web Sites  |  Marketing Lessons from the Grateful Dead  |  Case Studies  |  World Wide Rave  |  Best Practices

Pretty LightsToday, the EDM artist Pretty Lights dropped his newest album A Color Map of the Sun.

One way to get it is totally free from his site. If you're a music fan like me, check it out. In fact, many of his label's albums are free using this link.

Here's what he said this morning: A Color Map of the Sun has now officially been released! If you can, I encourage you to purchase a copy of the album digitally in iTunes or physically through PrettyLightsMusic.com, or at a local record store or download it at no cost below. Thank you to everyone who has supported PL by purchasing a copy of this record. I hope it is enjoyed!!! To see how this unique album was created, watch "The Making of" documentary HERE.

Building a fan base

So why make it free? To gain exposure, of course! If I recommended it, you probably wouldn't buy the album. If you heard a track in a dance club, you probably wouldn't buy the album. But you just might take a chance to download it for free and give it a listen.

And then maybe, like me, you'd buy a ticket to one of his many live shows. I caught him in Baltimore last month and it was a fun show with excellent music and a great light show as you can see from my Instagram below.

And then maybe you'd become a fan and talk Pretty Lights up on social media like I am here.

All because of a free download.

If you haven’t read it yet, my book World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories is now completely free as a PDF (with no registration required) and on Kindle, iPad, Nook, and Kobo ebook readers.

In World Wide Rave, I talk about how organizations of all kinds can use free content to drive action.


Album cover via Pretty Lights site.
Live shot by David Meerman Scott.