I'm often asked: "How do I market a commodity." My answer is predictable to those of you who read this blog: Create a world wide rave and people will share your ideas and tell your stories. Yes, even if you market a commodity.
Starting today, and for the next five days, my new book World Wide Rave: Creating triggers that get millions of people to spread your ideas and share your stories will be free on Amazon Kindle. If you have a Kindle, please download it and tell your friends.
My new book, World Wide Rave officially releases on March 3. I'll be holding a quick book tour the following week and I hope to see you in New York, Boston, or at the South-by-Southwest Interactive Festival in Austin.